In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise
This week, we release a new Version 10 of our ECM research. It's a major release and you'll find a lot that's new. Below, I highlight the key changes
We've consistently called out the sub-optimal CMS experience for content authors and how your CMS architecture could constrict content publishing.
Understanding the difference between Mobile Application Management and Mobile Experience Management can help enterprise technology leaders take their mobility strategies to the next level
This activity strengthens my belief that cloud-file sharing as a simple, stand-alone category of tools is not going to persist for long
Marketing technologists should ask themselves if their enterprise architectures and systems allow them to work with large internal and external data sets, combining them as needed.
Be wary of hosting companies or other vendor partners that take on-premise software and convert it to multi-tenancy to sell as a shared service to more customers; this frequently does not end wel
Oracle has done this before; at some point in time, they had four or five different Portal products. However, it took a really long time for them to actually consolidate and integrate multiple offerings. So while it may be a good thing to get different options from one single vendor
Someone's been naughty this past year. Or, since 2011. That was the year when Limelight acquired SaaS WCM vendor Clickability. It wasn't a good fit then; it's still not a good fit now. Hence, the
I can pretty much guarantee you that the content management system is one of many pieces of technology you have in your technical stack. Therefore, make sure to look at it from many different angles
I dread those emails that go along the lines of, “We've checked a list of millions of compromised accounts and cross referenced it with people who have an XYZ account. We noticed that the email that you used to register for an XYZ account was on that list of exposed accounts.”
As we monitor the ever-evolving DAM marketplace, we have an equally ever-evolving list of vendors under consideration for addition to our Brand & Digital Asset Management research. In our latest update, along with Equilibrium Media Rich for SharePoint, another US West Coast based vendor, WebDAM, became a new entrant.
Nearly all the tools in the marketplaces we cover claim to excel in "collaboration" services. Who could possibly not?
To some extent the vendors are justified, since collaboration has many flavors. For example, enterprises looking to create more collaborative digital environments often ask us if they should use their
This week we released an update to our Enterprise Collaboration & Social Software report, with updates to Microsoft SharePoint (SP 2013) and Acquia Drupal Commons (2.2)
Acquisitions generally bring turbulence to existing customers, and as subscribers to our Digital Marketing Technology research know, ExactTarget licensees have already been on a bit of a roller-coaster ride. That said, this is one of those cases where I believe the acquisition is on balance a positive thing for the market as a whole.