IBM to acquire Silverpop

  • April 14, 2014

In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise

When it rains, it pours (Oracle) clouds

  • January 6, 2014

Oracle has done this before; at some point in time, they had four or five different Portal products. However, it took a really long time for them to actually consolidate and integrate multiple offerings. So while it may be a good thing to get different options from one single vendor

What the Adobe security breach can teach you

  • November 19, 2013

I dread those emails that go along the lines of, “We've checked a list of millions of compromised accounts and cross referenced it with people who have an XYZ account. We noticed that the email that you used to register for an XYZ account was on that list of exposed accounts.”

WebDAM: Should it be on your shortlist?

  • August 27, 2013

As we monitor the ever-evolving DAM marketplace, we have an equally ever-evolving list of vendors under consideration for addition to our Brand & Digital Asset Management research. In our latest update, along with Equilibrium Media Rich for SharePoint, another US West Coast based vendor, WebDAM, became a new entrant.