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Added By Apoorv Durga on 10-May-2013
In an earlier post on this topic, I mentioned that for Cloud File-Sharing (CFS) Platforms to become a part of the enterprise layer -- as opposed to just serving as stand-alone tools like most of them do now -- they would need to improve in a number of areas. One of the key areas where almost all the tools need improvement is in the area of reporting and compliance ... Continue Reading
Added By Apoorv Durga on 25-Apr-2013
Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded produc ... Continue Reading
Added By Apoorv Durga on 22-Apr-2013
We've just published our 2013 edition of the Cloud File Sharing and Collaboration Marketplace Analysis. This advisory briefing looks at how the marketplace -- both in terms of products and vendors -- is evolving.
For 2013 we isolate three key trends: ... Continue Reading
Added By Apoorv Durga on 15-Apr-2013
The poster child of cloud-based file sharing services, Dropbox has announced this new service targeting enterprises. The service costs $795 per year for 5 users and includes 1 TB of storage space. Enterprise features include ... Continue Reading
Added By Apoorv Durga on 12-Apr-2013
In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these ... Continue Reading
Added By Tony Byrne on 1-Apr-2013
Well, RSG was granted a special pre-pre-brief into SharePoint 2016. The results may surprise you. ... Continue Reading
Added By Apoorv Durga on 18-Mar-2013
Some common arguments against cloud-based services in general -- and cloud-based file sharing services in particular -- revolve around the security implications of your files getting stored outside your firewall.
A typical argument goes like this ... Continue Reading
Added By Apoorv Durga on 11-Mar-2013
Last week Oracle announced integration of multiple social media services that it has acquired in recent times. Oracle calls it Social Relationship Management Suite and it consists of Collective Intellect, Involver and Vitrue ... Continue Reading
Added By Apoorv Durga on 27-Feb-2013
Salesforce.com has a gap in their marketing cloud in the key area of Marketing Automation (MA). In general this is not a bad thing, since they integrate with several other MA vendors instead ... Continue Reading
Added By Irina Guseva on 22-Feb-2013
In a webinar I led earlier this week, I talked about the latest developments in WCXM (Web Content & Experience Management) marketplace and trends. Not surprisingly, one of the topics hit a nerve with many and spurred a slew of follow-up questions. The hot trend was around how SaaS/Cloud Web CMS vendors continue to struggle, with rare exceptions, despite broader organizational adoption of cloud-based technologies in the enterprise ... Continue Reading
Added By Apoorv Durga on 6-Feb-2013
Salesforce.com has acquired EntropySoft, a French content integration and migration vendor. Some observers have speculated this is a way for Salesforce to enter the Enterprise Content Management marketplace. I think a closer look will reveal a different rationale ... Continue Reading
Added By Tony Byrne on 21-Dec-2012
Along with previous acquisitions in adjacent technologies, the vendor can now check off a variety of functional boxes. Enterprisey Oracle has become a (modest) force in Digital Marketing technology.
That's nice for their salespeople, who will come to your office with more goodies to ply, but what does it really offer you the customer? ... Continue Reading
Added By Apoorv Durga on 12-Dec-2012
Today, I believe that as enterprises transition more to SaaS-based tools for many processes, this role will be increasingly played by cloud-based file-sharing (CFS) tools. In a cloud-connected enterprise, file-sharing platforms will become comparatively easier to integrate and potentially serve as a repository for a variety of other, SaaS-based tools ... Continue Reading
Added By Theresa Regli on 4-Dec-2012
Each year around this time, all the Real Story Group analysts get together to partake in some crystal-ball gazing about where the content technology market will head in the next year.
Here are our collective predictions for 2013: ... Continue Reading
Added By Apoorv Durga on 12-Nov-2012
Enterprises will naturally question: since the functionality these cloud-based tools provide is really a subset of the larger problem document management tools like Documentum seek to solve, why not just use of the traditional ECM or Collaboration tools for file sharing instead of selecting a new set of tools? ... Continue Reading
Added By Tony Byrne on 1-Nov-2012
There's a growing misconception that cloud is an end in itself, rather than a means to end. That never bodes well ... Continue Reading
Added By Apoorv Durga on 29-Oct-2012
Many cloud-based services, including file-sharing platforms, allow business units to provision an accounts themselves and get started right away. This gives a impression that IT involvement is not required, and some vendors even encourage you to bypass your enterprise technology teams. This approach can suffice initially, but with time, various problems typically emerge ... Continue Reading
Added By Irina Guseva on 23-Oct-2012
As many of you know, we cover the omnipresent giant that is Salesforce across three of our research streams. The Salesforce tree has grown into many branches, but is Salesforce ready to be everything to everyone beyond CRM? ... Continue Reading
Added By Tony Byrne on 18-Oct-2012
Vendor acquisitions are frequently lauded by analysts because they "validate" the importance a particular technology segment. Some recent acquisitions in the digital marketing space -- most recently ExactTarget acquiring Pardot -- would indeed seem to herald a trend. Digital marketing is becoming a big business and some smaller vendors will sell out to larger ones.
But what about for customers? ... Continue Reading
Added By Theresa Regli on 28-Sep-2012
We've been furiously updating our Brand & Digital Asset Management research these past few months, and today we release an update that adds an evaluation of Switzerland-based vendor Vision Information Transaction (VIT) and their software, Picturepark ... Continue Reading
Added By Apoorv Durga on 27-Sep-2012
Organizations seeking to enable employees to access enterprise applications (HR, Intranet, Collaboration, ERP, etc.) via mobile devices must grapple with two broad alternatives: ... Continue Reading
Added By Kashyap Kompella on 4-Sep-2012
Google announced that it will add features to its consumer social network Google+ to make it suitable for business users. However, Google may find that on the enterprise side too, the ship has already sailed ... Continue Reading
Added By Jarrod Gingras on 17-Aug-2012
Not surprisingly, SharePoint Online shares many of the merits and demerits of its on-premise cousin -- but with some special twists and quirks related to converting such a humongous platform to a hosted environment ... Continue Reading
Added By Apoorv Durga on 31-Jul-2012
As with all of our coverage areas, you can find numerous tools in this category. Each of them differs in terms of depth and breadth of functionality as well as which busines scenarios they target. In our recently released Digital Marketing Technology research, we evaluate these offerings based on three main scenarios or use cases ... Continue Reading
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