Should You Use CRM Platforms to Manage Documents?

  • June 10, 2014

In a webinar last week on options for enabling salespeople to access documents, one option I discussed was to use your incumbent salesforce automation / customer relationship management (SFA/CRM) platform for document management. Many such platforms now provide interesting capabilities like basic document lifecycle management and file sharing as part of their core services...

Which Hybrid Cloud Model Works Best for ECM?

  • April 25, 2014

These concerns are particularly germane for the enterprise content management (ECM) tools and consequently, hybrid clouds are somewhat of a rage amongst ECM vendors these days...

IBM to acquire Silverpop

  • April 14, 2014

In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise...

When it rains, it pours (Oracle) clouds

  • January 6, 2014

Oracle has done this before; at some point in time, they had four or five different Portal products. However, it took a really long time for them to actually consolidate and integrate multiple offerings. So while it may be a good thing to get different options from one single vendor...