In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise
Every year, we make technology predictions about the various content technology marketplaces that we cover. And rather uniquely, we go back and see how we fared. So here's how we fared with our 2013 predictions:
The current digital marketing and web content & experience management marketplaces overflow with advanced technology services. Unfortunately, most enterprises have insufficient internal capacity and expertise to leverage many if not most of the features found in these tools
The digital marketing technology world moves quickly. To keep up with the changes, we have just released a major update to our Digital Marketing Technology vendor evaluations
A seemingly innocuous redesign of the Gmail Inbox could have potentially serious impact for email campaigns.
Whats fueling this gold rush? Marketing is undergoing some serious changes.
Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded produc
In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these
Well, RSG was granted a special pre-pre-brief into SharePoint 2016. The results may surprise you.
Savvy marketers are adding co-creation and crowdsourcing to their toolkits as consumers are tired of one-way marketing monologues
We're in the process of updating our research to reflect implications of all these acquisitions and what it means for you the customer. Thus far, the products themselves haven't changed too much, but acquisitions always have an impact on roadmaps, implementation partnerships, and customer support
As Marketing Automation tools become more sophisticated, enterprises acquire the confidence to use them for increasingly larger and more frequent campaigns. Yet, we know from talking to customers that many Marketing Automation platforms will groan a bit at scale
Along with previous acquisitions in adjacent technologies, the vendor can now check off a variety of functional boxes. Enterprisey Oracle has become a (modest) force in Digital Marketing technology.
That's nice for their salespeople, who will come to your office with more goodies to ply, but what does it really offer you the customer?
Brand managers and CMOs have the possibility to create similarly evocative “pre-memories” of a brand, ones that can begin to create impressions and invoke aspirational loyalties even before a potential customer experiences a product