IBM to acquire Silverpop

  • April 14, 2014

In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise

Self assessment of our 2013 predictions

  • January 17, 2014

Every year, we make technology predictions about the various content technology marketplaces that we cover. And rather uniquely, we go back and see how we fared. So here's how we fared with our 2013 predictions:

Core Competencies in Digital Marketing

  • October 30, 2013

The current digital marketing and web content & experience management marketplaces overflow with advanced technology services. Unfortunately, most enterprises have insufficient internal capacity and expertise to leverage many if not most of the features found in these tools

Salesforce adds Social Advertising to Marketing Cloud

  • April 25, 2013

Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded produc

Digital Marketing Technology Evaluations - Version Two

  • January 11, 2013

We're in the process of updating our research to reflect implications of all these acquisitions and what it means for you the customer. Thus far, the products themselves haven't changed too much, but acquisitions always have an impact on roadmaps, implementation partnerships, and customer support

The Challenge of Scale Part 5 - Marketing Automation

  • January 10, 2013

As Marketing Automation tools become more sophisticated, enterprises acquire the confidence to use them for increasingly larger and more frequent campaigns. Yet, we know from talking to customers that many Marketing Automation platforms will groan a bit at scale

Assessing Eloqua and Oracle

  • December 21, 2012

Along with previous acquisitions in adjacent technologies, the vendor can now check off a variety of functional boxes. Enterprisey Oracle has become a (modest) force in Digital Marketing technology.

That's nice for their salespeople, who will come to your office with more goodies to ply, but what does it really offer you the customer?