Should You Use CRM Platforms to Manage Documents?

  • June 10, 2014

In a webinar last week on options for enabling salespeople to access documents, one option I discussed was to use your incumbent salesforce automation / customer relationship management (SFA/CRM) platform for document management. Many such platforms now provide interesting capabilities like basic document lifecycle management and file sharing as part of their core services...

Webinar Tomorrow: Mobile Enabling Your Salespeople

  • June 3, 2014

In this webinar, we will look at the key requirements of mobile-enabling salespeople in detail. We will then evaluate four strategic options for your enterprise to address the needs of salespeople (as well as other employees who need these services). We’ll also look at key tools for each of these options...

ECM file sync - dedicated folder vs arbitrary folders

  • May 14, 2014

One new feature that many ECM platforms (and all Cloud-based file sharing tools) provide is the ability to sync files across your multiple devices: desktop, laptop, mobile phones, and tablets. The idea is that you should be able to access your files -- and optionally complete tasks -- irrespective of your location or device type...

Mobilizing your Salesforce: EMC|Documentum, IBM FileNet, SharePoint, Box, or...?

  • March 28, 2014

Your enterprise salespeople are increasingly mobile. More than ever, they need access to collateral — brochures, presentations, contracts, pricing charts, and so forth — while on the move. How can you provide effective access to the latest documents for salespeople who aren’t tethered to your internal enterprise network?...

When your incumbent WCM or Portal platform won't work for mobile-first

  • February 26, 2014

Your existing enterprise software tools -- such as your Web CMS or Portal tools -- can take you only so far.  The argument in their favor is that the these tools separate content or raw information from its presentation. So then if you already have a content management system managing content for your website, then it is just a matter of creating a new template optimized for mobile. But is it really that simple?...

Self assessment of our 2013 predictions

  • January 17, 2014

Every year, we make technology predictions about the various content technology marketplaces that we cover. And rather uniquely, we go back and see how we fared. So here's how we fared with our 2013 predictions:...

2014 Portals and Content Integration Market Analysis

  • November 15, 2013

RSG has just published our 2014 edition of the Portals & Content Integration Marketplace Analysis. This advisory looks at how the marketplace -- both in terms of products and vendors -- is evolving....

Core Competencies in Digital Marketing

  • October 30, 2013

The current digital marketing and web content & experience management marketplaces overflow with advanced technology services. Unfortunately, most enterprises have insufficient internal capacity and expertise to leverage many if not most of the features found in these tools...

Why is Mobile Testing So Hard?

  • October 16, 2013

We often find enterprises underestimating the effort required to test mobile apps. After all, how much testing effort will it take if you are developing native apps for just two operating systems -- iOS and Android?...