Your existing enterprise software tools -- such as your Web CMS or Portal tools -- can take you only so far. The argument in their favor is that the these tools separate content or raw information from its presentation. So then if you already have a content management system managing content for your website, then it is just a matter of creating a new template optimized for mobile. But is it really that simple?
Facebook purchase of WhatsApp signals (or rather screams) the arrival of the mobile channel. What are the key take aways for enterprise technologists and marketers?
Every year, we make technology predictions about the various content technology marketplaces that we cover. And rather uniquely, we go back and see how we fared. So here's how we fared with our 2013 predictions:
Apache Cordova, the open source hybrid app development environment, has released a new version (3.3.0 for those tracking it). This release fixes a lot of bugs for Android, Windows and Blackberry devices. More importantly, it also now supports Ubuntu Touch and Amazon's Fire mobile operating systems
RSG has just published our 2014 edition of the Portals & Content Integration Marketplace Analysis. This advisory looks at how the marketplace -- both in terms of products and vendors -- is evolving.
The current digital marketing and web content & experience management marketplaces overflow with advanced technology services. Unfortunately, most enterprises have insufficient internal capacity and expertise to leverage many if not most of the features found in these tools
I've found a general mis-impression among some enterprises that mobile app development is really simple
We often find enterprises underestimating the effort required to test mobile apps. After all, how much testing effort will it take if you are developing native apps for just two operating systems -- iOS and Android?
In my conversations with digital workplace and marketing technology leaders, they tend to laud the long decline and potential demise of BlackBerry and Windows Mobile. Not because they dislike those platforms (though many do), but because mobile leaders believe that shaping effective mobile experiences for customers and employees gets much simpler with only two big client environments -- iOS and Android -- in the picture
Today RSG released a new Enterprise Mobile Platforms Report, which takes a hard look at the tools that support the creation and delivery of mobile experiences for your customers or employees
"Where are the snows of yesteryear" -- a refrain from a 15th century French ballad -- rings true in the mobile phone industry today
Explicitly stated or not, vendors too specialize in particular use cases -- their marketing pitches notwithstanding. For instance, products from vendors like
Microsoft's mobile muddle and largely missing the smartphone revolution perhaps does not surprise anyone. But what has been stunning is Nokia's fall from mighty to now miniscule marketshare
A key question arises: if you develop your mobile application using web technologies and use Cordova to wrap it, why license Oracle ADF Mobile, IBM Worklight, Adobe or one of the other commercial vendors in the first place instead of using Cordova directly?
Native apps offer some advantages over mobile web apps, and many enterprises want to offer them to their employees and customers. As a result, many of the tools that we evaluate in our forthcoming Enterprise Mobile Applications Report claim support for native apps. But as always, the devil lies in the details