IBM to acquire Silverpop

  • April 14, 2014

In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise

When your Open Source WCM system gets enterprisey

  • April 8, 2014

Like their commercial brethren, you can see a kind of restless desire among the major open source WCM projects to go "up-market," by making their systems more enterprise-friendly -- and by extension more complicated

Interoperability and Standards in DAM and MAM

  • April 1, 2014

I recently wrote an advisory paper on interoperability and (open) standards in DAM and MAM. I was inspired by the complexities of the world of enterprise DAM /MAM technology where the ability to interoperate among systems becomes critical for many organizations.

Mobilizing your Salesforce: EMC|Documentum, IBM FileNet, SharePoint, Box, or...?

  • March 28, 2014

Your enterprise salespeople are increasingly mobile. More than ever, they need access to collateral — brochures, presentations, contracts, pricing charts, and so forth — while on the move. How can you provide effective access to the latest documents for salespeople who aren’t tethered to your internal enterprise network?

Shutterstock: new DAM vendor via WebDAM acquisition?

  • March 7, 2014

Commercial stock photo provider Shutterstock decided to acquire WebDAM – a DAM vendor we cover extensively in our Digital & Media Asset Management research. For customers, the outcome of this acquisition could go in one of two directions.

When your incumbent WCM or Portal platform won't work for mobile-first

  • February 26, 2014

Your existing enterprise software tools -- such as your Web CMS or Portal tools -- can take you only so far.  The argument in their favor is that the these tools separate content or raw information from its presentation. So then if you already have a content management system managing content for your website, then it is just a matter of creating a new template optimized for mobile. But is it really that simple?