In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise
This week, we release a new Version 10 of our ECM research. It's a major release and you'll find a lot that's new. Below, I highlight the key changes
Like their commercial brethren, you can see a kind of restless desire among the major open source WCM projects to go "up-market," by making their systems more enterprise-friendly -- and by extension more complicated
This activity strengthens my belief that cloud-file sharing as a simple, stand-alone category of tools is not going to persist for long
I recently wrote an advisory paper on interoperability and (open) standards in DAM and MAM. I was inspired by the complexities of the world of enterprise DAM /MAM technology where the ability to interoperate among systems becomes critical for many organizations.
Your enterprise salespeople are increasingly mobile. More than ever, they need access to collateral — brochures, presentations, contracts, pricing charts, and so forth — while on the move. How can you provide effective access to the latest documents for salespeople who aren’t tethered to your internal enterprise network?
Marketing technologists should ask themselves if their enterprise architectures and systems allow them to work with large internal and external data sets, combining them as needed.
Commercial stock photo provider Shutterstock decided to acquire WebDAM – a DAM vendor we cover extensively in our Digital & Media Asset Management research. For customers, the outcome of this acquisition could go in one of two directions.
Many vendors are going through organizational changes and of course, the products themselves are also seeing many changes.
Major update to our Digital and Media Asset Management Research - Adobe, WAVE, Chuckwalla, and others
Today we release a major update to our Digital & Media Asset Management research, which now contains 37 in-depth reviews of major brand, image, and media management software products, as well as insights into the rights management, content delivery, and online video platform markets
Your existing enterprise software tools -- such as your Web CMS or Portal tools -- can take you only so far. The argument in their favor is that the these tools separate content or raw information from its presentation. So then if you already have a content management system managing content for your website, then it is just a matter of creating a new template optimized for mobile. But is it really that simple?
Be wary of hosting companies or other vendor partners that take on-premise software and convert it to multi-tenancy to sell as a shared service to more customers; this frequently does not end wel
Facebook purchase of WhatsApp signals (or rather screams) the arrival of the mobile channel. What are the key take aways for enterprise technologists and marketers?
A common question keeps popping up among our subscribers: when to use built-in services within a portal technology platform, versus opting for a third-party solution. Sometimes this question arises in connection with workflow services