Developing Mobile Apps is not sufficient for Mobile Experience Management

  • July 29, 2014

When planning new enterprise initiatives or extending existing implementations, most customers now include mobile access to their enterprise applications as an essential requirement. This often leads to a discussion of "apps" and then requirements for a mobile application. While that is an essential exercise, it may not be sufficient...

Should You Use CRM Platforms to Manage Documents?

  • June 10, 2014

In a webinar last week on options for enabling salespeople to access documents, one option I discussed was to use your incumbent salesforce automation / customer relationship management (SFA/CRM) platform for document management. Many such platforms now provide interesting capabilities like basic document lifecycle management and file sharing as part of their core services...

Webinar Tomorrow: Mobile Enabling Your Salespeople

  • June 3, 2014

In this webinar, we will look at the key requirements of mobile-enabling salespeople in detail. We will then evaluate four strategic options for your enterprise to address the needs of salespeople (as well as other employees who need these services). We’ll also look at key tools for each of these options...