Clouds vs Best-of-Breed in Digital Marketing

  • April 10, 2015

We see the same thing -- the same hype -- getting repeated in the Digital Marketing marketplace. Many vendors are pushing Digital Marketing "Clouds" -- the new moniker for suites.  And the same cast of industry analyst shills are lining up to promote them on vendors' behalf...

Webinar: Is Your ECM/DAM System Cloud Ready?

  • March 17, 2015

It's actually not always a simple proposition, but as enterprises seek to decrease infrastructure spending and free up IT resources, the cloud has risen to the forefront on many agendas...

Box Unboxing into Content and Collaboration

  • March 12, 2015

Box sees itself as a broader provider of content and collaboration services. The vendor wants to become a content layer that licensees can use to build their own applications that access Box's underlying services. This is a major shift and will have architectural implications going forward...

Using ECM platforms for Digital Asset Management

  • March 6, 2015

Many of our customers -- especially those who have invested in Enterprise Content Management (ECM) platforms from vendors such as EMC and Oracle -- ask us if they can use DAM offerings from these vendors for their Digital Asset Management initiatives. As always, the answer is: It depends...

Customer Survey Findings - Digital and Media Asset Management Software

  • February 27, 2015

Survey results indicate that enterprises are hampered by an overall lack of execution capacity for their DAM initiatives and are also unable to fully leverage purchased DAM technology. Savvy customers should perform careful technology due diligence and plan comprehensive strategies for success....

Sneak Peek into Web Content Management Customer Survey

  • February 25, 2015

What are the top technical and non-technical challenges your peers are facing? Is WCM migrating to the cloud? Plus there's an opportunity to participate in the ongoing survey and benchmark your situation....