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Added By Tony Byrne on 19-Jun-2013
Yesterday we released an update to our Web Content & Experience Management (WCM) vendor evaluation research with an emphasis on the .NET mid-market tier, including fresh takes for our 20-page reviews of ... Continue Reading
Added By Kashyap Kompella on 5-Jun-2013
We'd love to hear from you if you’ve been involved in your enterprise mobility initiatives. If you’re an end user at the receiving end of such initiatives, we’d be very interested in that too. ... Continue Reading
Added By Tony Byrne on 4-Jun-2013
Acquisitions generally bring turbulence to existing customers, and as subscribers to our Digital Marketing Technology research know, ExactTarget licensees have already been on a bit of a roller-coaster ride. That said, this is one of those cases where I believe the acquisition is on balance a positive thing for the market as a whole. ... Continue Reading
Added By Apoorv Durga on 10-May-2013
In an earlier post on this topic, I mentioned that for Cloud File-Sharing (CFS) Platforms to become a part of the enterprise layer -- as opposed to just serving as stand-alone tools like most of them do now -- they would need to improve in a number of areas. One of the key areas where almost all the tools need improvement is in the area of reporting and compliance ... Continue Reading
Added By Apoorv Durga on 25-Apr-2013
Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded produc ... Continue Reading
Added By Apoorv Durga on 15-Apr-2013
The poster child of cloud-based file sharing services, Dropbox has announced this new service targeting enterprises. The service costs $795 per year for 5 users and includes 1 TB of storage space. Enterprise features include ... Continue Reading
Added By Apoorv Durga on 12-Apr-2013
In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these ... Continue Reading
Added By Tony Byrne on 1-Apr-2013
Well, RSG was granted a special pre-pre-brief into SharePoint 2016. The results may surprise you. ... Continue Reading
Added By Irina Guseva on 1-Apr-2013
All around the world, there are towns and even provinces built around corporations and companies. Where the streets have no names that are not connected to the company's founder, or his favorite pet. ... Continue Reading
Added By Kashyap Kompella on 25-Mar-2013
We summarize what 14 (10 broadcast focused plus 4 vendors with corporate video management products) key vendors are currently focusing on. ... Continue Reading
Added By Apoorv Durga on 18-Mar-2013
Some common arguments against cloud-based services in general -- and cloud-based file sharing services in particular -- revolve around the security implications of your files getting stored outside your firewall.
A typical argument goes like this ... Continue Reading
Added By Apoorv Durga on 13-Mar-2013
Despite many predictions for the demise of enterprise portal technology, this class of technology has not gone away. In fact, portal and portal-like capabilities ... Continue Reading
Added By Apoorv Durga on 11-Mar-2013
Last week Oracle announced integration of multiple social media services that it has acquired in recent times. Oracle calls it Social Relationship Management Suite and it consists of Collective Intellect, Involver and Vitrue ... Continue Reading
Added By Kashyap Kompella on 8-Mar-2013
Every year, we come up with a spot-check of the E2.0 marketplace and I'm happy to share this chart from our 2013 edition ... Continue Reading
Added By Kashyap Kompella on 6-Mar-2013
Most recently, Awareness focused on “Social Marketing Hub” software to help enterprises manage their presence on sites like Facebook, Twitter and Pinterest.
However, of late, we’ve noticed a few strange things that should set off warning bells for potential customers ... Continue Reading
Added By Irina Guseva on 4-Mar-2013
Every year, we review and analyze the overall status of the Web Content and Experience Management industry and summarize it in the Market Analysis and Trends paper, which is accompanied by what we call Reality Check charts ... Continue Reading
Added By Apoorv Durga on 27-Feb-2013
Salesforce.com has a gap in their marketing cloud in the key area of Marketing Automation (MA). In general this is not a bad thing, since they integrate with several other MA vendors instead ... Continue Reading
Added By Theresa Regli on 27-Feb-2013
The purpose of this chart — and the vendor-by-vendor analysis provided to our subscribers via our new 2013 DAM Market Analysis briefing — is to provide you with some key indicators to recognize and weigh risks ... Continue Reading
Added By Irina Guseva on 27-Feb-2013
As you know, we on a regular basis consult and advise many clients – large and small – in many verticals. I, personally, believe that a Web Content Management System is not a vertical application. There are occasional exceptions, but overall Web CMS is a horizontal business application, and any CMS can be potentially used by any type of business, depending on what the actual needs are. ... Continue Reading
Added By Apoorv Durga on 18-Feb-2013
Last week, we released Version 10 of our Enteprise Portals and Content Integration evaluation research ... Continue Reading
Added By Theresa Regli on 13-Feb-2013
Still, I always have to caution customers when they immediately think the 3rd-party offering via an agency or integrator will prove much easier than going directly to a vendor ... Continue Reading
Added By Apoorv Durga on 6-Feb-2013
Salesforce.com has acquired EntropySoft, a French content integration and migration vendor. Some observers have speculated this is a way for Salesforce to enter the Enterprise Content Management marketplace. I think a closer look will reveal a different rationale ... Continue Reading
Added By Irina Guseva on 6-Feb-2013
In a recent advisory call, a Real Story Group client posed her incumbent Web CMS replacement dilemma in a slightly unconventional way: “Do you think I should settle for Mr. Right Now, or should I wait for Mr. Right?” she asked me ... Continue Reading
Added By Irina Guseva on 1-Feb-2013
As we finalize our series on scalability and related issues in enterprise information management technologies, lets have a look at what kinds of scalability challenges you may encounter in the world of Web Content & Experience Management (WCXM), a.k.a., Web CMS ... Continue Reading
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