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Blog posts about Vendor Viability & Financials

Kashyap Kompella

Marketo gets ready for an IPO - should customers care?

Added By Kashyap Kompella on 6-May-2013

Last month, marketing automation software company Marketo, one of the vendors we evaluate in our Digital Marketing Technology stream, filed an S-1 registration, which is one of the first major steps towards an IPO. Along the way, many details about Marketo's business have emerged publicly for the first time. Here are some key things for enterprise marketing technology buyers to note ... Continue Reading

Irina Guseva

Updated WCXM Evaluation of HP's Autonomy TeamSite CMS

Added By Irina Guseva on 17-Apr-2013

We’ve updated our evaluation of HP's Autonomy TeamSite CMS in version 21.5 of the Web Content and Experience Management (WCXM) evaluation research ... Continue Reading

Apoorv Durga

Deconstructing Oracle's Social Relationship Management Suite

Added By Apoorv Durga on 12-Apr-2013

In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these ... Continue Reading

Apoorv Durga

Reality Check: Portals and Content Integration vendors in 2013

Added By Apoorv Durga on 13-Mar-2013

Despite many predictions for the demise of enterprise portal technology, this class of technology has not gone away. In fact, portal and portal-like capabilities ... Continue Reading

Kashyap Kompella

Is social marketing vendor Awareness headed off into the sunset?

Added By Kashyap Kompella on 6-Mar-2013

Most recently, Awareness focused on “Social Marketing Hub” software to help enterprises manage their presence on sites like Facebook, Twitter and Pinterest.

However, of late, we’ve noticed a few strange things that should set off warning bells for potential customers ... Continue Reading

Irina Guseva

Reality Check: WCXM Vendors in 2013

Added By Irina Guseva on 4-Mar-2013

Every year, we review and analyze the overall status of the Web Content and Experience Management industry and summarize it in the Market Analysis and Trends paper, which is accompanied by what we call Reality Check charts ... Continue Reading

Apoorv Durga

Why Salesforce uses Oracle's digital marketing platform

Added By Apoorv Durga on 27-Feb-2013

Salesforce.com has a gap in their marketing cloud in the key area of Marketing Automation (MA). In general this is not a bad thing, since they integrate with several other MA vendors instead ... Continue Reading

Kashyap Kompella

What should you make of vendor market share leadership claims?

Added By Kashyap Kompella on 21-Feb-2013

Where's the fine print? You can creatively define a category that eliminates everyone else and preside over a parallel universe in which only you reside. ... Continue Reading

Apoorv Durga

Portals Research Updates to WebSphere, WebCenter, Red Hat, SAP, Backbase, eXo, Liferay, Plone, and OpenText

Added By Apoorv Durga on 18-Feb-2013

Last week, we released Version 10 of our Enteprise Portals and Content Integration evaluation research ... Continue Reading

Apoorv Durga

Digital Marketing Technology Evaluations - Version Two

Added By Apoorv Durga on 11-Jan-2013

We're in the process of updating our research to reflect implications of all these acquisitions and what it means for you the customer. Thus far, the products themselves haven't changed too much, but acquisitions always have an impact on roadmaps, implementation partnerships, and customer support ... Continue Reading

Kashyap Kompella

MAM customers note - Harris Broadcasting changes hands

Added By Kashyap Kompella on 9-Jan-2013

The current acquisition by the PE investor has less near-term uncertainty but more long term uncertainty because... ... Continue Reading

Tony Byrne

OpenText RedDot - Three Years Later...

Added By Tony Byrne on 8-Jan-2013

At any given time it seems like we're advising at least a couple major enterprises as they transition away from OpenText "Web Site Management,"-- a.k.a., RedDot ... Continue Reading

Tony Byrne

Assessing Eloqua and Oracle

Added By Tony Byrne on 21-Dec-2012

Along with previous acquisitions in adjacent technologies, the vendor can now check off a variety of functional boxes. Enterprisey Oracle has become a (modest) force in Digital Marketing technology.

That's nice for their salespeople, who will come to your office with more goodies to ply, but what does it really offer you the customer? ... Continue Reading

Tony Byrne

How Did Our Predictions Fare in 2012?

Added By Tony Byrne on 18-Dec-2012

Every year we make predictions about the coming annum, and every year, we go back and see how our predictions actually fared. See, for example, our assessment of our 2011 predictions.

Below I'll evaluate how our 2012 predictions (from December, 2011) held up ... Continue Reading

Apoorv Durga

New Cloud File Sharing Vendor Evaluations

Added By Apoorv Durga on 10-Dec-2012

Cloud-based file-sharing technology has emerged as an enterprise concern, with more organizations seeking to address employee needs pro-actively by licensing approved platforms.

Our just-released Cloud File Sharing and Collaboration evaluation research takes a close look at this newly emerging marketplac ... Continue Reading

Theresa Regli

Twelve Predictions for 2013

Added By Theresa Regli on 4-Dec-2012

Each year around this time, all the Real Story Group analysts get together to partake in some crystal-ball gazing about where the content technology market will head in the next year.

Here are our collective predictions for 2013: ... Continue Reading

Kashyap Kompella

Customers of KIT Digital, get ready for DEFCON 3

Added By Kashyap Kompella on 27-Nov-2012

Now, a new corporate governance cloud hangs over KIT Digital, and we’re raising our alert ... Continue Reading

Kashyap Kompella

Should Autonomy customers head for the exit door? Should prospects stay away?

Added By Kashyap Kompella on 26-Nov-2012

The recent controversy does not change the fundamentals of the Autonomy family of products nor the company DNA. HP appears to be doing its due diligence after the fact. But as a potential customer, you’re well advised not to leave your due diligence until after your purchase. ... Continue Reading

Kashyap Kompella

Deconstructing the HP-Autonomy acquisition controversy

Added By Kashyap Kompella on 22-Nov-2012

Here is a quick take on M&A dynamics and the questions around the price HP paid for Autonomy, which are central to the controversy... ... Continue Reading

Tony Byrne

What Technology Customers Can Learn from the HP-Autonomy Debacle

Added By Tony Byrne on 20-Nov-2012

The short version of my argument is this: I believe Autonomy's impressive financial results (at least those reported) served to conceal key warning signs about its aging flagship search technology, doped-up sales strategies, warped internal culture, and growing disdain for its own customers ... Continue Reading

Apoorv Durga

Enterprise Portals Are Alive and (Mostly) Well

Added By Apoorv Durga on 20-Nov-2012

Portal technology still plays a key role in many business scenarios, and as a result, portal vendors have not been sitting idle. ... Continue Reading

Kashyap Kompella

Vendor Mergers and Acquisitions - Signed, But Not Sealed, Not Delivered, Not Yours

Added By Kashyap Kompella on 12-Nov-2012

What exasperates me is the near universal hype and cheerleading that accompanies vendor M&A announcements ... Continue Reading

Kashyap Kompella

New research evaluation - MAM vendor TMD Mediaflex

Added By Kashyap Kompella on 8-Nov-2012

The big question for prospective customers who're considering TMD is whether the company will be able to update the Mediaflex platform for the multi-screen, multi-device age ... Continue Reading

Irina Guseva

When Salesforce tries to be everything to everyone

Added By Irina Guseva on 23-Oct-2012

As many of you know, we cover the omnipresent giant that is Salesforce across three of our research streams. The Salesforce tree has grown into many branches, but is Salesforce ready to be everything to everyone beyond CRM? ... Continue Reading

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