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Added By Kashyap Kompella on 6-May-2013
Last month, marketing automation software company Marketo, one of the vendors we evaluate in our Digital Marketing Technology stream, filed an S-1 registration, which is one of the first major steps towards an IPO. Along the way, many details about Marketo's business have emerged publicly for the first time. Here are some key things for enterprise marketing technology buyers to note ... Continue Reading
Added By Irina Guseva on 17-Apr-2013
We’ve updated our evaluation of HP's Autonomy TeamSite CMS in version 21.5 of the Web Content and Experience Management (WCXM) evaluation research ... Continue Reading
Added By Apoorv Durga on 12-Apr-2013
In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these ... Continue Reading
Added By Apoorv Durga on 13-Mar-2013
Despite many predictions for the demise of enterprise portal technology, this class of technology has not gone away. In fact, portal and portal-like capabilities ... Continue Reading
Added By Kashyap Kompella on 6-Mar-2013
Most recently, Awareness focused on “Social Marketing Hub” software to help enterprises manage their presence on sites like Facebook, Twitter and Pinterest.
However, of late, we’ve noticed a few strange things that should set off warning bells for potential customers ... Continue Reading
Added By Irina Guseva on 4-Mar-2013
Every year, we review and analyze the overall status of the Web Content and Experience Management industry and summarize it in the Market Analysis and Trends paper, which is accompanied by what we call Reality Check charts ... Continue Reading
Added By Apoorv Durga on 27-Feb-2013
Salesforce.com has a gap in their marketing cloud in the key area of Marketing Automation (MA). In general this is not a bad thing, since they integrate with several other MA vendors instead ... Continue Reading
Added By Kashyap Kompella on 21-Feb-2013
Where's the fine print? You can creatively define a category that eliminates everyone else and preside over a parallel universe in which only you reside. ... Continue Reading
Added By Apoorv Durga on 18-Feb-2013
Last week, we released Version 10 of our Enteprise Portals and Content Integration evaluation research ... Continue Reading
Added By Apoorv Durga on 11-Jan-2013
We're in the process of updating our research to reflect implications of all these acquisitions and what it means for you the customer. Thus far, the products themselves haven't changed too much, but acquisitions always have an impact on roadmaps, implementation partnerships, and customer support ... Continue Reading
Added By Kashyap Kompella on 9-Jan-2013
The current acquisition by the PE investor has less near-term uncertainty but more long term uncertainty because... ... Continue Reading
Added By Tony Byrne on 8-Jan-2013
At any given time it seems like we're advising at least a couple major enterprises as they transition away from OpenText "Web Site Management,"-- a.k.a., RedDot ... Continue Reading
Added By Tony Byrne on 21-Dec-2012
Along with previous acquisitions in adjacent technologies, the vendor can now check off a variety of functional boxes. Enterprisey Oracle has become a (modest) force in Digital Marketing technology.
That's nice for their salespeople, who will come to your office with more goodies to ply, but what does it really offer you the customer? ... Continue Reading
Added By Tony Byrne on 18-Dec-2012
Every year we make predictions about the coming annum, and every year, we go back and see how our predictions actually fared. See, for example, our assessment of our 2011 predictions.
Below I'll evaluate how our 2012 predictions (from December, 2011) held up ... Continue Reading
Added By Apoorv Durga on 10-Dec-2012
Cloud-based file-sharing technology has emerged as an enterprise concern, with more organizations seeking to address employee needs pro-actively by licensing approved platforms.
Our just-released Cloud File Sharing and Collaboration evaluation research takes a close look at this newly emerging marketplac ... Continue Reading
Added By Theresa Regli on 4-Dec-2012
Each year around this time, all the Real Story Group analysts get together to partake in some crystal-ball gazing about where the content technology market will head in the next year.
Here are our collective predictions for 2013: ... Continue Reading
Added By Kashyap Kompella on 27-Nov-2012
Now, a new corporate governance cloud hangs over KIT Digital, and we’re raising our alert ... Continue Reading
Added By Kashyap Kompella on 26-Nov-2012
The recent controversy does not change the fundamentals of the Autonomy family of products nor the company DNA. HP appears to be doing its due diligence after the fact. But as a potential customer, you’re well advised not to leave your due diligence until after your purchase. ... Continue Reading
Added By Kashyap Kompella on 22-Nov-2012
Here is a quick take on M&A dynamics and the questions around the price HP paid for Autonomy, which are central to the controversy... ... Continue Reading
Added By Tony Byrne on 20-Nov-2012
The short version of my argument is this: I believe Autonomy's impressive financial results (at least those reported) served to conceal key warning signs about its aging flagship search technology, doped-up sales strategies, warped internal culture, and growing disdain for its own customers ... Continue Reading
Added By Apoorv Durga on 20-Nov-2012
Portal technology still plays a key role in many business scenarios, and as a result, portal vendors have not been sitting idle. ... Continue Reading
Added By Kashyap Kompella on 12-Nov-2012
What exasperates me is the near universal hype and cheerleading that accompanies vendor M&A announcements ... Continue Reading
Added By Kashyap Kompella on 8-Nov-2012
The big question for prospective customers who're considering TMD is whether the company will be able to update the Mediaflex platform for the multi-screen, multi-device age ... Continue Reading
Added By Irina Guseva on 23-Oct-2012
As many of you know, we cover the omnipresent giant that is Salesforce across three of our research streams. The Salesforce tree has grown into many branches, but is Salesforce ready to be everything to everyone beyond CRM? ... Continue Reading
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