Should You Use CRM Platforms to Manage Documents?

  • June 10, 2014

In a webinar last week on options for enabling salespeople to access documents, one option I discussed was to use your incumbent salesforce automation / customer relationship management (SFA/CRM) platform for document management. Many such platforms now provide interesting capabilities like basic document lifecycle management and file sharing as part of their core services...

ECM file sync - dedicated folder vs arbitrary folders

  • May 14, 2014

One new feature that many ECM platforms (and all Cloud-based file sharing tools) provide is the ability to sync files across your multiple devices: desktop, laptop, mobile phones, and tablets. The idea is that you should be able to access your files -- and optionally complete tasks -- irrespective of your location or device type...

Which Hybrid Cloud Model Works Best for ECM?

  • April 25, 2014

These concerns are particularly germane for the enterprise content management (ECM) tools and consequently, hybrid clouds are somewhat of a rage amongst ECM vendors these days...

IBM to acquire Silverpop

  • April 14, 2014

In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise...

Mobilizing your Salesforce: EMC|Documentum, IBM FileNet, SharePoint, Box, or...?

  • March 28, 2014

Your enterprise salespeople are increasingly mobile. More than ever, they need access to collateral — brochures, presentations, contracts, pricing charts, and so forth — while on the move. How can you provide effective access to the latest documents for salespeople who aren’t tethered to your internal enterprise network?...

Insert SharePoint Joke Here...

  • March 6, 2014

So I open the morning paper today and even in a groggy, pre-caffeinated state, this full-page Microsoft advertisement jolted me good...

Self assessment of our 2013 predictions

  • January 17, 2014

Every year, we make technology predictions about the various content technology marketplaces that we cover. And rather uniquely, we go back and see how we fared. So here's how we fared with our 2013 predictions:...