In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise
This week, we release a new Version 10 of our ECM research. It's a major release and you'll find a lot that's new. Below, I highlight the key changes
This activity strengthens my belief that cloud-file sharing as a simple, stand-alone category of tools is not going to persist for long
Your enterprise salespeople are increasingly mobile. More than ever, they need access to collateral — brochures, presentations, contracts, pricing charts, and so forth — while on the move. How can you provide effective access to the latest documents for salespeople who aren’t tethered to your internal enterprise network?
So I open the morning paper today and even in a groggy, pre-caffeinated state, this full-page Microsoft advertisement jolted me good
Be wary of hosting companies or other vendor partners that take on-premise software and convert it to multi-tenancy to sell as a shared service to more customers; this frequently does not end wel
Every year, we make technology predictions about the various content technology marketplaces that we cover. And rather uniquely, we go back and see how we fared. So here's how we fared with our 2013 predictions:
Oracle has done this before; at some point in time, they had four or five different Portal products. However, it took a really long time for them to actually consolidate and integrate multiple offerings. So while it may be a good thing to get different options from one single vendor
I can pretty much guarantee you that the content management system is one of many pieces of technology you have in your technical stack. Therefore, make sure to look at it from many different angles
RSG has just published our 2014 edition of the Portals & Content Integration Marketplace Analysis. This advisory looks at how the marketplace -- both in terms of products and vendors -- is evolving.
The digital marketing technology world moves quickly. To keep up with the changes, we have just released a major update to our Digital Marketing Technology vendor evaluations
In an earlier post on this topic, I mentioned that for Cloud File-Sharing (CFS) Platforms to become a part of the enterprise layer -- as opposed to just serving as stand-alone tools like most of them do now -- they would need to improve in a number of areas. One of the key areas where almost all the tools need improvement is in the area of reporting and compliance
We've just published our 2013 edition of the Cloud File Sharing and Collaboration Marketplace Analysis. This advisory briefing looks at how the marketplace -- both in terms of products and vendors -- is evolving.
For 2013 we isolate three key trends:
The poster child of cloud-based file sharing services, Dropbox has announced this new service targeting enterprises. The service costs $795 per year for 5 users and includes 1 TB of storage space. Enterprise features include
In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these