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Blog posts about Building Business Case

Kashyap Kompella

What should you make of vendor market share leadership claims?

Added By Kashyap Kompella on 21-Feb-2013

Where's the fine print? You can creatively define a category that eliminates everyone else and preside over a parallel universe in which only you reside. ... Continue Reading

Apoorv Durga

Portals Research Updates to WebSphere, WebCenter, Red Hat, SAP, Backbase, eXo, Liferay, Plone, and OpenText

Added By Apoorv Durga on 18-Feb-2013

Last week, we released Version 10 of our Enteprise Portals and Content Integration evaluation research ... Continue Reading

Irina Guseva

Flirting with enterprise technology - Mr. Right or Mr. Right Now?

Added By Irina Guseva on 6-Feb-2013

In a recent advisory call, a Real Story Group client posed her incumbent Web CMS replacement dilemma in a slightly unconventional way: “Do you think I should settle for Mr. Right Now, or should I wait for Mr. Right?” she asked me ... Continue Reading

Irina Guseva

What is the best CMS?

Added By Irina Guseva on 28-Jan-2013

When Maslow penned his famous hierarchy of needs, it was all basically revolving around convenience and comfort desired by human beings: in food, sex, creativity, confidence, family, etc. The Web CMS world is not much different ... Continue Reading

Jarrod Gingras

Enterprise Portals vs. Web CMS - Old Question, New Answers

Added By Jarrod Gingras on 18-Jan-2013

The question of whether to use a Web Content Management System (Web CMS) or Enterprise Portal remains one of the most common inquiries we receive from our clients. And it is certainly not a new question. ... Continue Reading

Tony Byrne

How Did Our Predictions Fare in 2012?

Added By Tony Byrne on 18-Dec-2012

Every year we make predictions about the coming annum, and every year, we go back and see how our predictions actually fared. See, for example, our assessment of our 2011 predictions.

Below I'll evaluate how our 2012 predictions (from December, 2011) held up ... Continue Reading

Matt Mullen

What watching Top Gear can teach the technology buyer

Added By Matt Mullen on 13-Dec-2012

If you've not seen the UK show (or the local variants that exist in the US, Australia, and Germany), one of the regular features is to set a timed lap in a vehicle as part of a review. Same track, same(ish) driver, and therefore a reasonable comparison on performance.

There are some lessons here for technology buyers. ... Continue Reading

Tony Byrne

The Digital WorkPlace Just Is

Added By Tony Byrne on 5-Dec-2012

Yesterday Jane McConnell shared a nice tidbit from her (excellent) survey of global intranet managers, that "40% of large enterprises believe in the digital workplace."

I believe this is great progress ... Continue Reading

Theresa Regli

Twelve Predictions for 2013

Added By Theresa Regli on 4-Dec-2012

Each year around this time, all the Real Story Group analysts get together to partake in some crystal-ball gazing about where the content technology market will head in the next year.

Here are our collective predictions for 2013: ... Continue Reading

Kashyap Kompella

New Buyer's Guide to Gamification Software

Added By Kashyap Kompella on 21-Nov-2012

Including evaluations of Badgeville, Bigdoor, and Bunchball ... Continue Reading

Jarrod Gingras

What Are Your Big Challenges for 2013?

Added By Jarrod Gingras on 21-Nov-2012

This is the time of year when we start to look back and reflect on the past twelve months and begin to look forward to what's next. As some you know, in addition to our premium research and associated advisory sessions, some of our subscribers ask us to assist them in a more hands-on consultative engagement ... Continue Reading

Matt Mullen

A One Track Mind and Drupal's scarce talent pool in Europe

Added By Matt Mullen on 15-Nov-2012

Beyond the age-old debate between open source and proprietary software communities, one truism has persisted over the years: when there is one technology platform dominates in any market for any sizable period, we all suffer ... Continue Reading

Tony Byrne

When Your Boss Says Cloud-First

Added By Tony Byrne on 1-Nov-2012

There's a growing misconception that cloud is an end in itself, rather than a means to end. That never bodes well ... Continue Reading

Jarrod Gingras

WCXM Pitfall 1: Selecting a Web CMS package before developing solid requirements and a business case

Added By Jarrod Gingras on 30-Oct-2012

Pitfall 1: Selecting a Web CMS package before developing solid requirements and a business case ... Continue Reading

Matt Mullen

RT if you like low quality metrics LOL

Added By Matt Mullen on 2-Oct-2012

This past weekend, whilst grouchy with my first cold of the British Autumn, I tapped out a draft blog post about the asinine nature of many social media outreach campaigns I currently see ... Continue Reading

Kashyap Kompella

Peeling the layers of our Broadcast and Media Asset Management Research

Added By Kashyap Kompella on 24-Sep-2012

In addition to our signature vendor evaluations, see how you can use the Broadcast and Media Asset Management research during different phases of your MAM project ... Continue Reading

Tony Byrne

IT can become a positive force in Enterprise 2.0 success

Added By Tony Byrne on 30-Aug-2012

A common refrain among industry pundits is that IT is part of the problem holding back innovation in the enterprise in general, and stunting social networking in particular.

For the most part, we don't see that. In fact more the opposite. SearchCIO recently gave me the opportunity to riff a little on the topic. Here's an excerpt from ... Continue Reading

Tony Byrne

Beware user experience overreach in your website overhaul

Added By Tony Byrne on 13-Aug-2012

I'm seeing a trend where old habits of technology overreach are getting matched by UX overreach. Under the lure of big, beautiful UX plans, some customers are biting off more than they can chew, while failing to execute on the basics ... Continue Reading

Theresa Regli

Finally, the C-level types show up at the DAM meeting

Added By Theresa Regli on 13-Jun-2012

I was pleasantly surprised a couple of weeks ago that -- when meeting with a $1 billion-annual-revenue company and Real Story Group premium subscription customer to discuss their strategic approach to DAM -- not only were the CIO, CTO, and COO invited, they all showed up ... Continue Reading

Apoorv Durga

Key Decisions to Make When You Decide to Go Mobile

Added By Apoorv Durga on 13-Dec-2011

At such time you decide you need a mobile presence for your corporate website or for an enterprise application, you'll face some key decision points, the outcome of which will define how you execute on a mobile strategy ... Continue Reading

Alan Pelz-Sharpe

SharePoint exposes lack of information management commitment

Added By Alan Pelz-Sharpe on 11-Nov-2011

Last week we ran the SharePoint Symposium in Washington DC and kicked off the two-day event with a question to the audience.  What single word best describes "SharePoint" to you?  The preponderance of negative answers thrown out surprised us ... Continue Reading

Tony Byrne

Death of the Intranet

Added By Tony Byrne on 10-Nov-2011

Intranets are dead. Long live the Digital Workplace!

OK, this is partly an argument about labels, but labels matter. What most employees understand as their "intranet" -- updates from corporate communications, some HR forms, and a mountain of outdated docs -- is increasingly irrelevant ... Continue Reading

Tony Byrne

What is a Community, anyway?

Added By Tony Byrne on 24-Oct-2011

This question is popping up pretty frequently among our advisory subscribers. It's a subtle question in some ways, but also laden with great import for both intranet/collaboration managers and public website marketers ... Continue Reading

Alan Pelz-Sharpe

From Vignette to Microsoft - Web Content Management Orthodoxy

Added By Alan Pelz-Sharpe on 3-Oct-2011

Below is an excerpt from an interview I had with with Australian journalist David Walker. I thought it worth re-publishing here too. In a wide ranging chat undertaken whilst I was grumpy and jetlagged we discussed amongst other things Interwoven (now Autonomy soon to be HP), Vignette (OpenText), and Microsoft ... Continue Reading

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"The Web CMS Research is excellent! Very well written, and you've done a masterful job explaining the business case for WCM."

Peter Morville, Consultant, Author, Information Architecture for the World Wide Web

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