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Added By Apoorv Durga on 10-May-2013
In an earlier post on this topic, I mentioned that for Cloud File-Sharing (CFS) Platforms to become a part of the enterprise layer -- as opposed to just serving as stand-alone tools like most of them do now -- they would need to improve in a number of areas. One of the key areas where almost all the tools need improvement is in the area of reporting and compliance ... Continue Reading
Added By Apoorv Durga on 25-Apr-2013
Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded produc ... Continue Reading
Added By Apoorv Durga on 22-Apr-2013
We've just published our 2013 edition of the Cloud File Sharing and Collaboration Marketplace Analysis. This advisory briefing looks at how the marketplace -- both in terms of products and vendors -- is evolving.
For 2013 we isolate three key trends: ... Continue Reading
Added By Apoorv Durga on 12-Apr-2013
In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these ... Continue Reading
Added By Theresa Regli on 28-Mar-2013
April and May often seem like a long continuous road trip for The Real Story Group analyst team. We're out teaching and speaking at many of the industry's premier events, and meeting with our subscribers both near and far ... Continue Reading
Added By Apoorv Durga on 18-Mar-2013
Some common arguments against cloud-based services in general -- and cloud-based file sharing services in particular -- revolve around the security implications of your files getting stored outside your firewall.
A typical argument goes like this ... Continue Reading
Added By Apoorv Durga on 11-Mar-2013
Last week Oracle announced integration of multiple social media services that it has acquired in recent times. Oracle calls it Social Relationship Management Suite and it consists of Collective Intellect, Involver and Vitrue ... Continue Reading
Added By Apoorv Durga on 27-Feb-2013
Salesforce.com has a gap in their marketing cloud in the key area of Marketing Automation (MA). In general this is not a bad thing, since they integrate with several other MA vendors instead ... Continue Reading
Added By Apoorv Durga on 6-Feb-2013
Salesforce.com has acquired EntropySoft, a French content integration and migration vendor. Some observers have speculated this is a way for Salesforce to enter the Enterprise Content Management marketplace. I think a closer look will reveal a different rationale ... Continue Reading
Added By Tony Byrne on 18-Dec-2012
Every year we make predictions about the coming annum, and every year, we go back and see how our predictions actually fared. See, for example, our assessment of our 2011 predictions.
Below I'll evaluate how our 2012 predictions (from December, 2011) held up ... Continue Reading
Added By Matt Mullen on 11-Dec-2012
Big Data has become simultaneously 2012's most onerous moniker of hype and seemingly a shortcut to raising investment ... Continue Reading
Added By Theresa Regli on 4-Dec-2012
Each year around this time, all the Real Story Group analysts get together to partake in some crystal-ball gazing about where the content technology market will head in the next year.
Here are our collective predictions for 2013: ... Continue Reading
Added By Matt Mullen on 23-Oct-2012
Updates to five of the vendors we cover in our Enterprise Search Report have just been posted for subscribers to that stream.
General theme: the search market continues to try to find a way of avoiding the path of the juggernaut that is Apache's Solr/Lucene project ... Continue Reading
Added By Matt Mullen on 2-Oct-2012
This past weekend, whilst grouchy with my first cold of the British Autumn, I tapped out a draft blog post about the asinine nature of many social media outreach campaigns I currently see ... Continue Reading
Added By Matt Mullen on 25-Sep-2012
Following on from Tony's opening missive on scalability in the modern enterprise, let's turn to the challenge of enterprise search at scale ... Continue Reading
Added By Theresa Regli on 19-Sep-2012
IBM, the official technology provider of all the tennis majors globally, has slyly branded the statistics as "Insights."
I couldn't help but think -- based on Real Story Group's experience evaluating different technologies with reporting functionality -- that it's quite a deceiving stretch to assume that numbers = insights ... Continue Reading
Added By Apoorv Durga on 13-Sep-2012
Now while we always maintain that a technology is just an enabler and no guarantee of success, the fact is that technology does play an important role in social media monitoring and it can be worth your while to invest in dedicated tools here ... Continue Reading
Added By Matt Mullen on 17-Aug-2012
There is something really important to consider here; namely that the there is an increasing gap between the what vendors are pushing as important and what real customer use cases actually demand ... Continue Reading
Added By Matt Mullen on 24-Jul-2012
It's been a hobby or even a fall back position for the tech press to give Yahoo an occasional drubbing when it was a quiet day on the wires. Barely a month goes by without an retrospective along the lines of, "What is Yahoo good for precisely?"
Well, Big Data, for one thing ... Continue Reading
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