Should You Use CRM Platforms to Manage Documents?

  • June 10, 2014

In a webinar last week on options for enabling salespeople to access documents, one option I discussed was to use your incumbent salesforce automation / customer relationship management (SFA/CRM) platform for document management. Many such platforms now provide interesting capabilities like basic document lifecycle management and file sharing as part of their core services...

Self assessment of our 2013 predictions

  • January 17, 2014

Every year, we make technology predictions about the various content technology marketplaces that we cover. And rather uniquely, we go back and see how we fared. So here's how we fared with our 2013 predictions:...

When it rains, it pours (Oracle) clouds

  • January 6, 2014

Oracle has done this before; at some point in time, they had four or five different Portal products. However, it took a really long time for them to actually consolidate and integrate multiple offerings. So while it may be a good thing to get different options from one single vendor...

Cloud File-Sharing Platforms a Service in Your Enterprise Architecture - Part 2

  • May 10, 2013

In an earlier post on this topic, I  mentioned that for Cloud File-Sharing (CFS) Platforms to become a part of the enterprise layer -- as opposed to just serving as stand-alone tools like most of them do now -- they would need to improve in a number of areas. One of the key areas where almost all the tools need improvement is in the area of reporting and compliance...

Salesforce adds Social Advertising to Marketing Cloud

  • April 25, 2013

Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded produc...

Talking DAM, MAM, Cloud, and Big Data in London and New York

  • March 28, 2013

April and May often seem like a long continuous road trip for The Real Story Group analyst team. We're out teaching and speaking at many of the industry's premier events, and meeting with our subscribers both near and far...

Is Hybrid Cloud File-sharing Right for You?

  • March 18, 2013

Some common arguments against cloud-based services in general -- and cloud-based file sharing services in particular -- revolve around the security implications of your files getting stored outside your firewall.

A typical argument goes like this...