Marketing technologists should ask themselves if their enterprise architectures and systems allow them to work with large internal and external data sets, combining them as needed.
Be wary of hosting companies or other vendor partners that take on-premise software and convert it to multi-tenancy to sell as a shared service to more customers; this frequently does not end wel
Every year, we make technology predictions about the various content technology marketplaces that we cover. And rather uniquely, we go back and see how we fared. So here's how we fared with our 2013 predictions:
Oracle has done this before; at some point in time, they had four or five different Portal products. However, it took a really long time for them to actually consolidate and integrate multiple offerings. So while it may be a good thing to get different options from one single vendor
The digital marketing technology world moves quickly. To keep up with the changes, we have just released a major update to our Digital Marketing Technology vendor evaluations
Whats fueling this gold rush? Marketing is undergoing some serious changes.
In an earlier post on this topic, I mentioned that for Cloud File-Sharing (CFS) Platforms to become a part of the enterprise layer -- as opposed to just serving as stand-alone tools like most of them do now -- they would need to improve in a number of areas. One of the key areas where almost all the tools need improvement is in the area of reporting and compliance
Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded produc
We've just published our 2013 edition of the Cloud File Sharing and Collaboration Marketplace Analysis. This advisory briefing looks at how the marketplace -- both in terms of products and vendors -- is evolving.
For 2013 we isolate three key trends:
In 2012 Oracle acquired four companies relevant to our Digital Marketing Technology evaluations – Eloqua, Vitrue, Involver, and Collective Intellect. Of these
April and May often seem like a long continuous road trip for The Real Story Group analyst team. We're out teaching and speaking at many of the industry's premier events, and meeting with our subscribers both near and far
Some common arguments against cloud-based services in general -- and cloud-based file sharing services in particular -- revolve around the security implications of your files getting stored outside your firewall.
A typical argument goes like this
Oracle Social Relationship Management Suite integrates Collective Intellect, Vitrue, and Involver - sort of...
Last week Oracle announced integration of multiple social media services that it has acquired in recent times. Oracle calls it Social Relationship Management Suite and it consists of Collective Intellect, Involver and Vitrue
Salesforce.com has a gap in their marketing cloud in the key area of Marketing Automation (MA). In general this is not a bad thing, since they integrate with several other MA vendors instead
Salesforce.com has acquired EntropySoft, a French content integration and migration vendor. Some observers have speculated this is a way for Salesforce to enter the Enterprise Content Management marketplace. I think a closer look will reveal a different rationale