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Added By Irina Guseva on 2-Apr-2012
Like a complex Photoshop file, Adobe is a multi-layered company. This fact was highlighted ever so vividly at the recent Adobe Digital Marketing summit held in the Omniture-land in Utah. Adobe is known for its many recent acquisitions (Omniture, Day Software, Context Optional/Efficient Frontier, Nitobi, Auditude, Demdex, etc.), as well as organic growth.
Think of these acquisitions as Photoshop layers and filters that go into the composition of a very complex picture of the product known as the Adobe Digital Marketing Suite, which incorporates approximately 17 SaaS-based distinct products ... Continue Reading
Added By Alan Pelz-Sharpe on 26-Oct-2011
I have just spent two days at the inaugural European Enterprise Search Summit in London, and left with much to think and rant about. For I listened to a series of consultants and vendors telling the audience that enterprise search was an imperative ... Continue Reading
Added By Irina Guseva on 13-Oct-2011
Last week I attended the Adobe MAX annual customer conference in Los Angeles. My primary interest revolved around WCM/WEM and DAM, and checking out how the acquisitions of Day Software and Omniture are getting integrated. To remind you, we cover Adobe’s CQ5 product in our WCM evaluations, and CQ DAM and Scene7 in our DAM report. ... Continue Reading
Added By Irina Guseva on 1-Aug-2011
Some vendors we cover in the Digital & Media Asset Management Report are in a committed, pure DAM/MAM relationship with their customers. Others – like Nuxeo, Adobe CQ and VYRE – which we have just updated with new evaluations – tend to favor a more open relationship incorporating aspects of WCM, ECM and DAM. ... Continue Reading
Added By Irina Guseva on 6-Jul-2011
The word adobe traces its roots to spoken Arabic (from Coptic), where it was al tub, or "the brick." Adobe's recently announced Digital Enterprise Platform (ADEP) can be described as a tub of bricks for building tablet, mobile, web, and desktop applications. The "tub" in this case is CRX -- the repository layer that Adobe took over via the Day Software acquisition. ... Continue Reading
Added By Tony Byrne on 30-Jun-2010
Yesterday we released Version 5 of our Web Analytics evaluation research, with detailed evaluations of 22 vendors ... Continue Reading
Added By Tony Byrne on 21-Apr-2010
Yesterday we released our "Cross-Check" for Web Analytics vendors, circa mid-2010 ... Continue Reading
Added By Phil Kemelor on 24-Feb-2010
Does Google Analytics' new availability on apps.gov mean unfettered availability of the free analytics tool for US federal government agencies? A story in SearchEngineWatch might lead you to think so, but key leaders in the Federal web analytics community point out ... Continue Reading
Added By Phil Kemelor on 16-Sep-2009
Well, timing is a funny thing as I just wrote on Monday about the gossamer threads that are web analytics financial stability. No sooner had the proverbial ink dried than Adobe acquired Omniture ... Continue Reading
Added By Phil Kemelor on 14-Sep-2009
Financial stability among web analytics vendors is a curious topic. What does it really mean and how does it really affect your investment in web analytics? History shows that it's not a question with a neat answer ... Continue Reading
Added By Tony Byrne on 1-Jul-2009
In recent months I've encountered several customers of web analytics mega-vendor Omniture who had a very specific gripe about the platform: ... Continue Reading
Added By Alan Pelz-Sharpe on 11-Jun-2009
At CMS Watch we evaluate an awful lot of products, and making sense of all this research can be a challenge. ... Continue Reading
Added By Phil Kemelor on 5-May-2009
You might have missed the 21 April announcement from Google Analytics regarding the public availability of its Data Export API ... Continue Reading
Added By Phil Kemelor on 23-Apr-2009
When the Web Analytics Association (WAA) reviewed the 2008 edition of the CMS Watch Web Analytics Report, they noted that while ... Continue Reading
Added By Phil Kemelor on 14-Apr-2009
Since Alex Yoder took over the reins as CEO at web analytics vendor WebTrends in August, the company has been on an active campaign to make itself over on both the image and product development fronts ... Continue Reading
Added By Phil Kemelor on 24-Mar-2009
Like the month of March, software vendor offerings will go in like a lion and out like a lamb ... Continue Reading
Added By Phil Kemelor on 5-Jan-2009
One of the more interesting threads that I've read recently was on the Web Analytics Association Yahoo! Forum ... Continue Reading
Added By Tony Byrne on 18-Dec-2008
I recently received an interesting survey from Steven Ashley, senior research analyst at Robert W Baird & Company, a financial services firm. The survey tried to figure out the analytics tools employed by the 500 most heavily-trafficked websites ... Continue Reading
Added By Phil Kemelor on 13-Oct-2008
Omniture's share price tanked last week after it was downgraded by a Wall St analyst who found that ... Continue Reading
Added By Phil Kemelor on 17-Sep-2008
Readers of the Web Analytics Report know that there are many steps to creating a successful web analytics initiative ... Continue Reading
Added By Phil Kemelor on 25-Aug-2008
Last week, European web analytics vendor Nedstat announced a new feature called "Live Segmentation" ... Continue Reading
Added By Tony Byrne on 21-Aug-2008
At the TDWI Summit this week, I had the opportunity to talk about Web Analytics with enterprise Business Intelligence (BI) execs ... Continue Reading
Added By Phil Kemelor on 16-Jul-2008
Press releases are a funny thing, I thought as I saw the announcement from JupiterResearch that ... Continue Reading
Added By Phil Kemelor on 24-Jun-2008
Web Analytics Report readers know that one of the biggest issues about Omniture SiteCatalyst is the complexity of the implementation ... Continue Reading
Added By Phil Kemelor on 29-May-2008
Last year everyone was talking about Web 2.0; this year it's all about the mobile web ... Continue Reading
Added By Phil Kemelor on 15-May-2008
Omniture's Q1 2008 financial results were as rosy as ever ... Continue Reading
Added By Phil Kemelor on 8-May-2008
The recently concluded eMetrics Summit was somewhat quiet on the vendor front except for the Coremetrics announcement ... Continue Reading
Added By Phil Kemelor on 20-Apr-2008
The announcement to make Yahoo! IndexTools a free service, coming so quickly on the heels of the acquisition, would seem to serve notice to ... Continue Reading
Added By Phil Kemelor on 13-Apr-2008
This past week's announcement that Yahoo! purchased IndexTools puts a new spotlight on the web analytics marketplace. ... Continue Reading
Added By Phil Kemelor on 25-Mar-2008
Given pervasive confusion around analytics terminology, I lauded the Web Analytics Association's August, 2007 announcement of Report Definition Standards ... Continue Reading
Added By Phil Kemelor on 21-Mar-2008
"Who's number 1?" It's question people ask a lot in many domains, but especially software ... Continue Reading
Added By Phil Kemelor on 6-Mar-2008
Everybody loves a party, and Web Analytics vendor Omniture is no exception ... Continue Reading
Added By Phil Kemelor on 25-Feb-2008
Today's e-mail brought in a news release from Coremetrics' announcing Coremetrics Connect. ... Continue Reading
Added By Phil Kemelor on 17-Feb-2008
If your vendor is a public company, listening to the quarterly earnings calls are a great way to get some insight into what to expect from the vendor in the short and long term ... Continue Reading
Added By Phil Kemelor on 1-Feb-2008
Analytics vendor WebTrends announced a host of additions to their new management team on Wednesday ... Continue Reading
Added By Phil Kemelor on 24-Jan-2008
Omniture completed its acquisition of Visual Sciences last week. So where does that leave HBX customers? ... Continue Reading
Added By Phil Kemelor on 16-Jan-2008
As a web analytics customer, the key issue is not so much that vendors have been acquiring other vendors. ... Continue Reading
Added By Theresa Regli on 15-Jan-2008
Today we released the 2008 Web Analytics Report, evaluating 15 web analytics products. While you may have heard of ... Continue Reading
Added By Phil Kemelor on 6-Dec-2007
Omniture's plans to acquire Visual Sciences cleared a major hurdle yesterday with the US Federal Trade Commission yesterday ... Continue Reading
Added By Phil Kemelor on 28-Nov-2007
Lost in the news about the dust-up at WebTrends and aftershocks from the Omniture/Visual Sciences acquisition was the announcement that Lyris, Inc. (formerly J.L. Halsey), the parent company to ClickTracks, launched ... Continue Reading
Added By Tony Byrne on 27-Nov-2007
Today we released some findings about the Web Analytics marketplace. ... Continue Reading
Added By Phil Kemelor on 19-Nov-2007
The changes at WebTrends continue ... Continue Reading
Added By Phil Kemelor on 28-Oct-2007
There has been plenty of discussion over the last few days about "consolidation" in the web analytics marketplace due to the Omniture/Visual Sciences deal. I believe the whole notion of consolidation is really ... Continue Reading
Added By Jarrod Gingras on 26-Oct-2007
As Phil Kemelor points out, the VisualSciences sale to Omniture should cause customers to ready themselves for a bumpy ride. Customers of VisualSciences' web content management service, Publish, and their hosted search service, Search, will continue to endure the uncertainty ... Continue Reading
Added By Phil Kemelor on 25-Oct-2007
That's what I wondered when reading about their purchase of Visual Sciences ... Continue Reading
Added By Tony Byrne on 23-Oct-2007
That was the title of a recent piece I wrote for EContent Magazine. To quote: ... Continue Reading
Added By Phil Kemelor on 4-Oct-2007
Omniture announced that it now has 270 locations throughout the U.S. and 17 other countries around the world where individuals can complete testing to become Omniture Certified Professionals. ... Continue Reading
Added By Phil Kemelor on 23-Sep-2007
It's been a busy last week in the land of web analytics software vendors.Coremetrics' officially launched Coremetrics 2008 and Omniture announced Genesis 2. ... Continue Reading
Added By Phil Kemelor on 14-Sep-2007
Coremetrics' announcement of its SMB Solutions might have caught some by surprise, considering that this (hosted) Web Analytics solution is often thought of as one of the more complex and expensive web analytics options out there. However, the company says that roughly 35 percent of its clients are in the SMB market and they foresee plenty of growth in that area. ... Continue Reading
Added By Phil Kemelor on 3-Aug-2007
Omniture announced last week a 78 percent in revenues over the second quarter of 2006 and 15 percent over the first quarter of 2007. Much of this growth was driven by international sales that accounted for $8.8 million, or 26% of all revenue. This was a 184% increase over last year. Of course, with growth comes challenges. ... Continue Reading
Added By Phil Kemelor on 9-Jul-2007
To set the stage, I commend you to a recent podcast featuring an interesting discussion about the European web analytics market, moderated by Lars Johannsen, the Web Analytics Association Coordinator in Sweden.
The 75-minute discussion focused on current challenges facing European enterprises investing in analytics, ... Continue Reading
Added By Phil Kemelor on 3-Jul-2007
Instadia was one of Europe's leading web analytics vendors prior to its acquisition by Omniture in January 2007. The acquisition took Instadia's customers by surprise. Omniture announced that it would migrate Instadia ClientStep installations to Omniture Site Catalyst, as well as retain functionality that led customers to select ClientStep. The success of this effort remains unclear. ... Continue Reading
Added By Phil Kemelor on 25-Jun-2007
Nick Sharp, the VP and general manager for EMEA at WebTrends, recently wrote a piece for mycustomer.com titled "Web Analytics is dead!". The gist of the article is that web marketers should not look at web analytics data in a vacuum, but rather, use it to drive marketing campaigns and solutions. No disagreement with the premise, and as I wrote ... Continue Reading
Added By Phil Kemelor on 14-May-2007
Amid all the hype arround the new version of Google Analytics last week, Visual Sciences/WebSideStory did its share to grab headlines by announcing new releases for HBX and Visual Sciences, and officially changing the name of the company from WebSideStory to Visual Sciences. ... Continue Reading
Added By Phil Kemelor on 4-May-2007
If you're a North America-based enterprise, would you consider a European web analytics vendor? If you're based in Europe, would you prefer to select a vendor from your country or region? I addressed these and other issues ... Continue Reading
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