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The Web Analytics Marketplace, circa 2010

Added By Tony Byrne on 21-Apr-2010

Yesterday we released our "Cross-Check" for Web Analytics vendors, circa mid-2010 ... Continue Reading

Can US Government agencies really use Google Analytics?

Added By Phil Kemelor on 24-Feb-2010

Does Google Analytics' new availability on apps.gov mean unfettered availability of the free analytics tool for US federal government agencies? A story in SearchEngineWatch might lead you to think so, but key leaders in the Federal web analytics community point out ... Continue Reading

Google - unsuitable for the enterprise

Added By Alan Pelz-Sharpe on 22-Feb-2010

For years now Google has played fast and loose with information confidentiality and privacy issues. As if further proof were needed ... Continue Reading

WebTrends 9 - Fall 09 release

Added By Phil Kemelor on 13-Dec-2009

As I was viewing the demo of the latest WebTrends 9 release, I started to experience those familiar conflicted feelings. I liked some of what I was seeing: a further improvement to report presentation, real time alerts for rule-based changes in traffic. But at the same time, I was thinking ... Continue Reading

Omniture and Adobe - a first take

Added By Phil Kemelor on 16-Sep-2009

Well, timing is a funny thing as I just wrote on Monday about the gossamer threads that are web analytics financial stability. No sooner had the proverbial ink dried than Adobe acquired Omniture ... Continue Reading

How Important is Web Analytics Vendor Financial Stability?

Added By Phil Kemelor on 14-Sep-2009

Financial stability among web analytics vendors is a curious topic. What does it really mean and how does it really affect your investment in web analytics? History shows that it's not a question with a neat answer ... Continue Reading

Will NYC go with Google Analytics?

Added By Phil Kemelor on 1-Jul-2009

Just read an interesting post on Tom Miller's blog summarizing NYC Mayor Bloomberg's keynote note from the Personal Democracy Forum ... Continue Reading

Making sense of CMS Watch....

Added By Alan Pelz-Sharpe on 11-Jun-2009

At CMS Watch we evaluate an awful lot of products, and making sense of all this research can be a challenge. ... Continue Reading

Has Omniture stalled?

Added By Phil Kemelor on 25-May-2009

When Omniture announced its Q1 2009 earnings a few weeks ago, there was a bit of heartburn among its investors because ... Continue Reading

What does the Google Analytics API mean for you?

Added By Phil Kemelor on 5-May-2009

You might have missed the 21 April announcement from Google Analytics regarding the public availability of its Data Export API ... Continue Reading

CMS Watch Releases Web Analytics Association Vendor Compliance Results

Added By Phil Kemelor on 23-Apr-2009

When the Web Analytics Association (WAA) reviewed the 2008 edition of the CMS Watch Web Analytics Report, they noted that while ... Continue Reading

Microsoft kills adAnalytics (a.k.a., Gatineau)

Added By Phil Kemelor on 24-Mar-2009

Like the month of March, software vendor offerings will go in like a lion and out like a lamb ... Continue Reading

One area where Yahoo!'s technology surpasses Google's...

Added By Tony Byrne on 17-Feb-2009

...is web analytics. At least for enterprise use. ... Continue Reading

Whose got your data...revisited

Added By Phil Kemelor on 13-Jan-2009

Let's pick back up on the subject of web analytics data usage that I began in my post last week ... Continue Reading

Whose got your data?

Added By Phil Kemelor on 5-Jan-2009

One of the more interesting threads that I've read recently was on the Web Analytics Association Yahoo! Forum ... Continue Reading

Even Google discontinues products

Added By Janus Boye on 19-Dec-2008

November brought bad news for all Livelyzens ... Continue Reading

Global web analytics marketshare conundrums

Added By Tony Byrne on 18-Dec-2008

I recently received an interesting survey from Steven Ashley, senior research analyst at Robert W Baird & Company, a financial services firm. The survey tried to figure out the analytics tools employed by the 500 most heavily-trafficked websites ... Continue Reading

Google Analytics eMetrics Surprise

Added By Phil Kemelor on 3-Nov-2008

Well, it was actually kind of an expected surprise ... Continue Reading

What's your experience using Google's enterprise tools?

Added By Janus Boye on 26-Oct-2008

I've just started new research on how Google's many enterprise tools are being used ... Continue Reading

Web Analytics Market Churns for Omniture and Yahoo! Web Analytics

Added By Phil Kemelor on 13-Oct-2008

Omniture's share price tanked last week after it was downgraded by a Wall St analyst who found that ... Continue Reading

Google Analytics addresses Web Analytics Association Metrics Standards

Added By Phil Kemelor on 23-Sep-2008

It was with some measure of satisfaction that I saw Justin Cutroni's blog on Google Analytics compliance with WAA metrics standards ... Continue Reading

Omniture and the Business Intelligence - Web Analytics divide

Added By Tony Byrne on 21-Aug-2008

At the TDWI Summit this week, I had the opportunity to talk about Web Analytics with enterprise Business Intelligence (BI) execs ... Continue Reading

Is the web analytics vendor feature race over?

Added By Phil Kemelor on 16-Jul-2008

Press releases are a funny thing, I thought as I saw the announcement from JupiterResearch that ... Continue Reading

Migrating from HBX to Omniture

Added By Phil Kemelor on 24-Jun-2008

Web Analytics Report readers know that one of the biggest issues about Omniture SiteCatalyst is the complexity of the implementation ... Continue Reading

Y! IndexTools...let the games begin

Added By Phil Kemelor on 20-Apr-2008

The announcement to make Yahoo! IndexTools a free service, coming so quickly on the heels of the acquisition, would seem to serve notice to ... Continue Reading

Yahoo! steps into analytics with IndexTools acquisition

Added By Phil Kemelor on 13-Apr-2008

This past week's announcement that Yahoo! purchased IndexTools puts a new spotlight on the web analytics marketplace. ... Continue Reading

IndexTools and WAA Standards

Added By Phil Kemelor on 25-Mar-2008

Given pervasive confusion around analytics terminology, I lauded the Web Analytics Association's August, 2007 announcement of Report Definition Standards ... Continue Reading

Nobody's really number 1 in Web Analytics

Added By Phil Kemelor on 21-Mar-2008

"Who's number 1?" It's question people ask a lot in many domains, but especially software ... Continue Reading

Omniture's SiteCatalyst 14 Catches Up

Added By Phil Kemelor on 6-Mar-2008

Everybody loves a party, and Web Analytics vendor Omniture is no exception ... Continue Reading

Mashing up Web Analytics and Web Content Management

Added By Tony Byrne on 23-Oct-2007

That was the title of a recent piece I wrote for EContent Magazine. To quote: ... Continue Reading

Google Analytics Adds Internal Search, Event Tracking

Added By Phil Kemelor on 19-Oct-2007

Google Analytics releases can be depended upon to change expectations on what web analytics packages should all be able to do. If you're one of the other analytics vendors, you have to make sure your product does at least everything that Google Analytics can do...plus some ... Continue Reading

Web Analytics in Europe: Are the Yanks really coming?

Added By Phil Kemelor on 9-Jul-2007

To set the stage, I commend you to a recent podcast featuring an interesting discussion about the European web analytics market, moderated by Lars Johannsen, the Web Analytics Association Coordinator in Sweden.

The 75-minute discussion focused on current challenges facing European enterprises investing in analytics, ... Continue Reading

ClickTracks CEO moving on

Added By Phil Kemelor on 18-Jun-2007

With little fanfare, ClickTracks' CEO John Marshall is leaving his post to pursue other opportunities. This perhaps isn't too surprising considering the ClickTracks was purchased in August by e-marketing roll-up company, J.L. Halsey ... Continue Reading

Google Analytics outage

Added By Phil Kemelor on 30-May-2007

Last week Google Analytics customers reported service outages that affected some for more than 24 hours. Worse, Google issued no official comment until yesterday. ... Continue Reading

Taking a closer look at Google Analytics

Added By Tony Byrne on 16-May-2007

As Phil pointed out last week, Google has nicely upgraded it free Google Analytics package. But we find ourselves asking the same question that we pose of Google's Search Appliance product: ... Continue Reading

Visual Sciences: Reinventing the company?

Added By Phil Kemelor on 14-May-2007

Amid all the hype arround the new version of Google Analytics last week, Visual Sciences/WebSideStory did its share to grab headlines by announcing new releases for HBX and Visual Sciences, and officially changing the name of the company from WebSideStory to Visual Sciences. ... Continue Reading