Adobe circa 2012 - The digital marketing perspective
Added By Irina Guseva on 2-Apr-2012
Like a complex Photoshop file, Adobe is a multi-layered company. This fact was highlighted ever so vividly at the recent Adobe Digital Marketing summit held in the Omniture-land in Utah. Adobe is known for its many recent acquisitions (Omniture, Day Software, Context Optional/Efficient Frontier, Nitobi, Auditude, Demdex, etc.), as well as organic growth.
Think of these acquisitions as Photoshop layers and filters that go into the composition of a very complex picture of the product known as the Adobe Digital Marketing Suite, which incorporates approximately 17 SaaS-based distinct products ... Continue Reading
