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Added By Tony Byrne on 21-Apr-2010
Yesterday we released our "Cross-Check" for Web Analytics vendors, circa mid-2010 ... Continue Reading
Added By Phil Kemelor on 24-Feb-2010
Does Google Analytics' new availability on apps.gov mean unfettered availability of the free analytics tool for US federal government agencies? A story in SearchEngineWatch might lead you to think so, but key leaders in the Federal web analytics community point out ... Continue Reading
Added By Phil Kemelor on 13-Dec-2009
As I was viewing the demo of the latest WebTrends 9 release, I started to experience those familiar conflicted feelings. I liked some of what I was seeing: a further improvement to report presentation, real time alerts for rule-based changes in traffic. But at the same time, I was thinking ... Continue Reading
Added By Phil Kemelor on 16-Sep-2009
Well, timing is a funny thing as I just wrote on Monday about the gossamer threads that are web analytics financial stability. No sooner had the proverbial ink dried than Adobe acquired Omniture ... Continue Reading
Added By Phil Kemelor on 14-Sep-2009
Financial stability among web analytics vendors is a curious topic. What does it really mean and how does it really affect your investment in web analytics? History shows that it's not a question with a neat answer ... Continue Reading
Added By Tony Byrne on 1-Jul-2009
In recent months I've encountered several customers of web analytics mega-vendor Omniture who had a very specific gripe about the platform: ... Continue Reading
Added By Alan Pelz-Sharpe on 11-Jun-2009
At CMS Watch we evaluate an awful lot of products, and making sense of all this research can be a challenge. ... Continue Reading
Added By Phil Kemelor on 5-May-2009
You might have missed the 21 April announcement from Google Analytics regarding the public availability of its Data Export API ... Continue Reading
Added By Phil Kemelor on 23-Apr-2009
When the Web Analytics Association (WAA) reviewed the 2008 edition of the CMS Watch Web Analytics Report, they noted that while ... Continue Reading
Added By Phil Kemelor on 14-Apr-2009
Since Alex Yoder took over the reins as CEO at web analytics vendor WebTrends in August, the company has been on an active campaign to make itself over on both the image and product development fronts ... Continue Reading
Added By Phil Kemelor on 24-Mar-2009
Like the month of March, software vendor offerings will go in like a lion and out like a lamb ... Continue Reading
Added By Tony Byrne on 18-Dec-2008
I recently received an interesting survey from Steven Ashley, senior research analyst at Robert W Baird & Company, a financial services firm. The survey tried to figure out the analytics tools employed by the 500 most heavily-trafficked websites ... Continue Reading
Added By Phil Kemelor on 13-Oct-2008
Omniture's share price tanked last week after it was downgraded by a Wall St analyst who found that ... Continue Reading
Added By Phil Kemelor on 25-Aug-2008
Last week, European web analytics vendor Nedstat announced a new feature called "Live Segmentation" ... Continue Reading
Added By Phil Kemelor on 16-Jul-2008
Press releases are a funny thing, I thought as I saw the announcement from JupiterResearch that ... Continue Reading
Added By Phil Kemelor on 29-May-2008
Last year everyone was talking about Web 2.0; this year it's all about the mobile web ... Continue Reading
Added By Phil Kemelor on 8-May-2008
The recently concluded eMetrics Summit was somewhat quiet on the vendor front except for the Coremetrics announcement ... Continue Reading
Added By Phil Kemelor on 20-Apr-2008
The announcement to make Yahoo! IndexTools a free service, coming so quickly on the heels of the acquisition, would seem to serve notice to ... Continue Reading
Added By Phil Kemelor on 13-Apr-2008
This past week's announcement that Yahoo! purchased IndexTools puts a new spotlight on the web analytics marketplace. ... Continue Reading
Added By Phil Kemelor on 25-Mar-2008
Given pervasive confusion around analytics terminology, I lauded the Web Analytics Association's August, 2007 announcement of Report Definition Standards ... Continue Reading
Added By Phil Kemelor on 21-Mar-2008
"Who's number 1?" It's question people ask a lot in many domains, but especially software ... Continue Reading
Added By Phil Kemelor on 17-Feb-2008
If your vendor is a public company, listening to the quarterly earnings calls are a great way to get some insight into what to expect from the vendor in the short and long term ... Continue Reading
Added By Phil Kemelor on 1-Feb-2008
Analytics vendor WebTrends announced a host of additions to their new management team on Wednesday ... Continue Reading
Added By Theresa Regli on 15-Jan-2008
Today we released the 2008 Web Analytics Report, evaluating 15 web analytics products. While you may have heard of ... Continue Reading
Added By Phil Kemelor on 28-Nov-2007
Lost in the news about the dust-up at WebTrends and aftershocks from the Omniture/Visual Sciences acquisition was the announcement that Lyris, Inc. (formerly J.L. Halsey), the parent company to ClickTracks, launched ... Continue Reading
Added By Phil Kemelor on 19-Nov-2007
The changes at WebTrends continue ... Continue Reading
Added By Phil Kemelor on 1-Nov-2007
Well that was the news out of Portland late yesterday from a piece in the Portland Business Journal ... Continue Reading
Added By Tony Byrne on 23-Oct-2007
That was the title of a recent piece I wrote for EContent Magazine. To quote: ... Continue Reading
Added By Phil Kemelor on 14-Sep-2007
Coremetrics' announcement of its SMB Solutions might have caught some by surprise, considering that this (hosted) Web Analytics solution is often thought of as one of the more complex and expensive web analytics options out there. However, the company says that roughly 35 percent of its clients are in the SMB market and they foresee plenty of growth in that area. ... Continue Reading
Added By Phil Kemelor on 23-Aug-2007
Not long after my WebTrends Xmas in August Release post, WebTrends' Director of Product Marketing Matt Langie contacted me to tell me that I'd gotten their pricing wrong. Pricing for Marketing Data Warehouse is not $1000/month, as I thought I'd been told during the demo. Langie said this statement contained errors: ... Continue Reading
Added By Phil Kemelor on 10-Aug-2007
Web analytics vendor WebTrends released Marketing Lab 2 last week, an ambitious effort that seeks to raise both the analytics value of the product while improving usability. ... Continue Reading
Added By Phil Kemelor on 9-Jul-2007
To set the stage, I commend you to a recent podcast featuring an interesting discussion about the European web analytics market, moderated by Lars Johannsen, the Web Analytics Association Coordinator in Sweden.
The 75-minute discussion focused on current challenges facing European enterprises investing in analytics, ... Continue Reading
Added By Phil Kemelor on 3-Jul-2007
Instadia was one of Europe's leading web analytics vendors prior to its acquisition by Omniture in January 2007. The acquisition took Instadia's customers by surprise. Omniture announced that it would migrate Instadia ClientStep installations to Omniture Site Catalyst, as well as retain functionality that led customers to select ClientStep. The success of this effort remains unclear. ... Continue Reading
Added By Tony Byrne on 27-Jun-2007
CMS Watch analytics lead Phil Kemelor recently shared some insights into the latest version of WebTrends with the readers of Intelligent Enterprise magazine ... Continue Reading
Added By Phil Kemelor on 25-Jun-2007
Nick Sharp, the VP and general manager for EMEA at WebTrends, recently wrote a piece for mycustomer.com titled "Web Analytics is dead!". The gist of the article is that web marketers should not look at web analytics data in a vacuum, but rather, use it to drive marketing campaigns and solutions. No disagreement with the premise, and as I wrote ... Continue Reading
Added By Phil Kemelor on 14-May-2007
Amid all the hype arround the new version of Google Analytics last week, Visual Sciences/WebSideStory did its share to grab headlines by announcing new releases for HBX and Visual Sciences, and officially changing the name of the company from WebSideStory to Visual Sciences. ... Continue Reading
Added By Phil Kemelor on 4-May-2007
If you're a North America-based enterprise, would you consider a European web analytics vendor? If you're based in Europe, would you prefer to select a vendor from your country or region? I addressed these and other issues ... Continue Reading
Added By Tony Byrne on 2-Nov-2005
... Continue Reading
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