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Team Blog

Blog posts about Affinium NetInsight

Tony Byrne

Impact of IBM's acquisitions for Unica customers

Added By Tony Byrne on 8-Sep-2010

Our colleague Phil Kemelor offers a briefing for our Web Analytics research subscribers assessing IBM's recent acquisition of Unica.  To quote ... Continue Reading

Tony Byrne

The Web Analytics Marketplace, circa 2010

Added By Tony Byrne on 21-Apr-2010

Yesterday we released our "Cross-Check" for Web Analytics vendors, circa mid-2010 ... Continue Reading

Phil Kemelor

Omniture and Adobe - a first take

Added By Phil Kemelor on 16-Sep-2009

Well, timing is a funny thing as I just wrote on Monday about the gossamer threads that are web analytics financial stability. No sooner had the proverbial ink dried than Adobe acquired Omniture ... Continue Reading

Phil Kemelor

How Important is Web Analytics Vendor Financial Stability?

Added By Phil Kemelor on 14-Sep-2009

Financial stability among web analytics vendors is a curious topic. What does it really mean and how does it really affect your investment in web analytics? History shows that it's not a question with a neat answer ... Continue Reading

Alan Pelz-Sharpe

Making sense of CMS Watch....

Added By Alan Pelz-Sharpe on 11-Jun-2009

At CMS Watch we evaluate an awful lot of products, and making sense of all this research can be a challenge. ... Continue Reading

Phil Kemelor

CMS Watch Releases Web Analytics Association Vendor Compliance Results

Added By Phil Kemelor on 23-Apr-2009

When the Web Analytics Association (WAA) reviewed the 2008 edition of the CMS Watch Web Analytics Report, they noted that while ... Continue Reading

Phil Kemelor

Web Analytics Market Churns for Omniture and Yahoo! Web Analytics

Added By Phil Kemelor on 13-Oct-2008

Omniture's share price tanked last week after it was downgraded by a Wall St analyst who found that ... Continue Reading

Theresa Regli

A new edition of The Web Analytics Report 2008

Added By Theresa Regli on 29-Jul-2008

Today we release a new edition of our Web Analytics Report 2008, a Basic Edition. This new edition focuses on the smaller players in the web analytics space ... Continue Reading

Phil Kemelor

Is the web analytics vendor feature race over?

Added By Phil Kemelor on 16-Jul-2008

Press releases are a funny thing, I thought as I saw the announcement from JupiterResearch that ... Continue Reading

Phil Kemelor

The challenge of mobile analytics - Part 1

Added By Phil Kemelor on 29-May-2008

Last year everyone was talking about Web 2.0; this year it's all about the mobile web ... Continue Reading

Phil Kemelor

Y! IndexTools...let the games begin

Added By Phil Kemelor on 20-Apr-2008

The announcement to make Yahoo! IndexTools a free service, coming so quickly on the heels of the acquisition, would seem to serve notice to ... Continue Reading

Phil Kemelor

IndexTools and WAA Standards

Added By Phil Kemelor on 25-Mar-2008

Given pervasive confusion around analytics terminology, I lauded the Web Analytics Association's August, 2007 announcement of Report Definition Standards ... Continue Reading

Phil Kemelor

Nobody's really number 1 in Web Analytics

Added By Phil Kemelor on 21-Mar-2008

"Who's number 1?" It's question people ask a lot in many domains, but especially software ... Continue Reading

Phil Kemelor

Lessons Learned from Omniture's Earnings Call

Added By Phil Kemelor on 17-Feb-2008

If your vendor is a public company, listening to the quarterly earnings calls are a great way to get some insight into what to expect from the vendor in the short and long term ... Continue Reading

Phil Kemelor

Where are the Profitable Web Analytics Vendors

Added By Phil Kemelor on 9-Oct-2007

As part of my ongoing research for the Web Analytics Report, I've been looking more closely at vendor size and financial performance. Of course, most of the vendors in this space are privately held ... Continue Reading

Phil Kemelor

Getting real about MPM and other silver bullets

Added By Phil Kemelor on 25-Jun-2007

Nick Sharp, the VP and general manager for EMEA at WebTrends, recently wrote a piece for mycustomer.com titled "Web Analytics is dead!". The gist of the article is that web marketers should not look at web analytics data in a vacuum, but rather, use it to drive marketing campaigns and solutions. No disagreement with the premise, and as I wrote ... Continue Reading

Phil Kemelor

What's the difference between European and North American web analytics vendors?

Added By Phil Kemelor on 4-May-2007

If you're a North America-based enterprise, would you consider a European web analytics vendor? If you're based in Europe, would you prefer to select a vendor from your country or region? I addressed these and other issues ... Continue Reading

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