Added By Tony Byrne on 8-Sep-2010
Our colleague Phil Kemelor offers a briefing for our Web Analytics research subscribers assessing IBM's recent acquisition of Unica. To quote ... Continue Reading
Added By Tony Byrne on 21-Apr-2010
Yesterday we released our "Cross-Check" for Web Analytics vendors, circa mid-2010 ... Continue Reading
Added By Phil Kemelor on 16-Sep-2009
Well, timing is a funny thing as I just wrote on Monday about the gossamer threads that are web analytics financial stability. No sooner had the proverbial ink dried than Adobe acquired Omniture ... Continue Reading
Added By Phil Kemelor on 14-Sep-2009
Financial stability among web analytics vendors is a curious topic. What does it really mean and how does it really affect your investment in web analytics? History shows that it's not a question with a neat answer ... Continue Reading
Added By Alan Pelz-Sharpe on 11-Jun-2009
At CMS Watch we evaluate an awful lot of products, and making sense of all this research can be a challenge. ... Continue Reading
Added By Phil Kemelor on 23-Apr-2009
When the Web Analytics Association (WAA) reviewed the 2008 edition of the CMS Watch Web Analytics Report, they noted that while ... Continue Reading
Added By Phil Kemelor on 13-Oct-2008
Omniture's share price tanked last week after it was downgraded by a Wall St analyst who found that ... Continue Reading
Added By Theresa Regli on 29-Jul-2008
Today we release a new edition of our Web Analytics Report 2008, a Basic Edition. This new edition focuses on the smaller players in the web analytics space ... Continue Reading
Added By Phil Kemelor on 16-Jul-2008
Press releases are a funny thing, I thought as I saw the announcement from JupiterResearch that ... Continue Reading
Added By Phil Kemelor on 29-May-2008
Last year everyone was talking about Web 2.0; this year it's all about the mobile web ... Continue Reading
Added By Phil Kemelor on 20-Apr-2008
The announcement to make Yahoo! IndexTools a free service, coming so quickly on the heels of the acquisition, would seem to serve notice to ... Continue Reading
Added By Phil Kemelor on 25-Mar-2008
Given pervasive confusion around analytics terminology, I lauded the Web Analytics Association's August, 2007 announcement of Report Definition Standards ... Continue Reading
Added By Phil Kemelor on 21-Mar-2008
"Who's number 1?" It's question people ask a lot in many domains, but especially software ... Continue Reading
Added By Phil Kemelor on 17-Feb-2008
If your vendor is a public company, listening to the quarterly earnings calls are a great way to get some insight into what to expect from the vendor in the short and long term ... Continue Reading
Added By Phil Kemelor on 9-Oct-2007
As part of my ongoing research for the Web Analytics Report, I've been looking more closely at vendor size and financial performance. Of course, most of the vendors in this space are privately held ... Continue Reading
Added By Phil Kemelor on 25-Jun-2007
Nick Sharp, the VP and general manager for EMEA at WebTrends, recently wrote a piece for mycustomer.com titled "Web Analytics is dead!". The gist of the article is that web marketers should not look at web analytics data in a vacuum, but rather, use it to drive marketing campaigns and solutions. No disagreement with the premise, and as I wrote ... Continue Reading
Added By Phil Kemelor on 4-May-2007
If you're a North America-based enterprise, would you consider a European web analytics vendor? If you're based in Europe, would you prefer to select a vendor from your country or region? I addressed these and other issues ... Continue Reading
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