Real Story Group Recent Real Story Group Blog Entries Copyright (c) 2015, Inc. All Rights Reserved. : Blogs en-us 11/25/2015 00:00:00 60 ECM and Document Management - What to Expect in 2016 #ecm #trends Wed, 25 Nov 2015 19:43:00 +0000 Enterprise Content Management (ECM) is supposedly a very mature -- even old -- marketplace. However, there's still a lot of potential for expansion.

RSG's customer research has found that traditional file shares (a.k.a., F: and U: drives) remain pervasive. And likewise email. Many employees still use their email systems and file shares to store, manage, and share documents -- even within organizations that have already invested in ECM or DM tools.

This has ediscovery and findability implications. Content spread around willy-nilly in uncontrolled repositories can become a major issue during a lawsuit or compliance-related event. There are also storage implications, specifically when you use email to share documents because as emails are forwarded and sent to different people within your organization, the storage space multiplies.

All of this clearly shows that in spite of ECM being a mature marketplace, there is still a lot of latent potential for innovation. Indeed, I see some interesting happenings in the ECM marketplace. Our forthcoming marketplace analysis advisory briefing will examine the current state of the market as well as the likely evolution in the near term.

I'll look at recent vendor evolution (e.g., EMC divesting Syncplicity and then getting acquired by Dell), the impact of cloud and mobile on ECM and document management, and other key trends.

Meanwhile, you can check out our existing research or download a sample.


Teradata files for divorce from MarTech. What gives? #digitalmarketing #martech Tue, 24 Nov 2015 16:09:00 +0000 Teradata, one of the vendors we evaluate in our Marketing Automation and Social Technology research stream, announced that is looking to sell it's Marketing Applications business.

Though known more for its data warehousing software, Teradata has been playing for many years in the marketing technology software segment. According to the company, this retreat from the MarTech space allows it to focus on bread-and-butter data and analytics software.

Teradata's Marketing Cloud

In recent years, Teradata has tried to emulate the acquisitions playbook of MarTech rivals to assemble a marketing cloud of sorts, picking up:

  • Aprimo (marketing resource management)
  • eCircle (email marketing)
  • Ozone (creative agency)
  • Argyle (social marketing)
  • Appoxee (mobile messaging), and most recently...
  • FLXone (data management platform) in Oct 2015

Given these investments, Teradata's move to withdraw from the growing MarTech space may seem a bit surprising at first glance.

Sticking to Its Knitting

However, these Marketing Applications represented less than a tenth of the company's overall revenues. Also, though some products in Teradata's marketing portfolio (e.g., Aprimo) could be considered as being among the leaders in specific categories, the entire platform as a whole did not sizzle, and much integration work lay ahead. This would require ongoing resources and investments. Teradata decided (reasonably so in my opinion) to put its resources to use elsewhere in its core business, which is also in a flux because of cloud-adoption and newer Big Data technologies. 

In the MarTech space, Teradata was in a curious position. Compared to the larger players competing for large enterprise business (such as Adobe and Salesforce), Teradata had a major gap to close both with respect to the product offering and the ecosystem around the product. At the other end, SaaS vendors (such as HubSpot and Marketo - both of which have revenues comparable to Teradata Marketing Applications BU) are perceived to be nimbler and are aggressively garnerning business in the medium-sized enterprise segment. As a consequence, rivals were outpacing Teradata in terms of traction and growth

Figure: Marketing Cloud Annual Revenues by Company. Source: RSG estimates and company reports

Their current decision to hang a "for sale" sign on the Marketing Applications business is simply an acknowledgement of this: they were not willing/able to continue the investments needed to break into the big league of end-to-end marketing clouds.

By the way, it was not widely reported at the time, but in June 2015 Teradata took a loss and wrote down $340 million associated with its marketing applications acquisitions -- a signal that their MarTech business was not doing as well as hoped for.

What are the implications for you as a customer?

How this impacts you the enterprise buyer depends on who ends up buying Teradata's MarTech business. If you are a current customer, expect some near-term uncertainty as the sales process gets underway and the new owners take charge.

If you are currently in the market for MarTech software, you don't have to necessarily exclude Teradata's toolset from your selection shortlist, but until at least the dust settles down, always remember that you have many alternatives.

What's the Best Way to Select a WCM Tool? #digitalmarketing #wcm Wed, 18 Nov 2015 21:49:00 +0000 Not everyone faces this question, but when you do, it's a really important decision.

If you're facing that choice, consider joining me the morning of December 1st in Boston at the Gilbane Conference, where I'll be leading a workshop on the topic.

Spoiler alert: we'll also cover how to select DAM, digital marketing, and related technologies.

Hope to see you there.

The Meaning behind Atlassian's IPO Filing #DigitalWorkplace #socbiz Fri, 13 Nov 2015 14:48:00 +0000 Earlier this week, longstanding Aussie software vendor Atlassian filed for an IPO.  Should you care?


I think there's three things you the customer should know:

  1. Enterprise social-collaboration (a.k.a., Enterprise 2.0) is alive and well
  2. Selling to developers is a good business, but not a growth business
  3. Atlassian will change after its IPO

Social-Collaboration Continues to Grow

Although known mostly for its developer-oriented Jira tools, that market has natural limits, and so Atlassian is placing a bigger bet on its Confluence and HipChat offerings to provide growth going forward.  We're seeing more interest in Confluence as well, but at the same time, some of our enterprise subscribers get turned away by Atlassian's techie-first approach to the product's roadmap and ecosystem (you can read more in RSG's vendor evaluation research). 

For you the customer, the pending IPO brings more evidence that -- despite waning interest among industry analysts looking for The Next Big Thing -- social-collaboration continues a steady rise in the enterprise as organizations learn more each year about how to resource and govern it properly.  We're also seeing more experimentation with multi-vendor architectures as SharePoint continues its strategic retreat within Office 365. 

So as a customer, a lively social-collaboration marketplace awaits you, and Atlassian's IPO hints at a market getting still livelier.


But it's also a marketplace in transition, and Atlassian too will change -- as all companies do when they go public. You'll see more funds spent on sales and marketing along with intense demands for short-term revenue growth, and that will change Atlassian's culture. The company will inevitably lose some of the intimacy its longtime customers have enjoyed.

If in return, however, Atlassian focuses more on business buyers, that could become a plus for you.  We'll keep watching, listening, and interpreting...

Last Call - RSG MarTech Survey #digitalmarketing #martech Wed, 11 Nov 2015 11:28:00 +0000 We will soon be closing RSG's ongoing survey on digital marketing technology. I have previously blogged about some emerging results from the survey here and here.

What is very interesting is the profile of the survey respondents. Not just marketing directors or marketing managers, the survey participants include CXOs / senior management (in fact, the largest cohort in our sample), as well as practitioners from several functions such as marketing operations, technology, digital, strategy, corporate communications, business development, and client services.

Figure: Job roles of the RSG Digital Marketing Technology Survey Participants.

It just goes to show that digital marketing is truly a:

  1. Cross-functional endeavor that involves several departments in the organization
  2. C-suite priority

What about you?

If you are involved in your organization's digital marketing efforts, please take ten minutes to participate in our Digital Marketing Technology Survey. In return we'll send you a summary of the findings and invite you to a special webinar sharing the results.

More Details

This survey assesses different aspects of digital marketing, like common use cases, tool satisfaction, and maturity levels among organizations like yours. Here, Digital Marketing Technology refers to the various software products such as campaign management, marketing automation, content marketing, social media marketing, mobile marketing, and more. This is an illustrative, not an exhaustive, list.

We take privacy and discretion very seriously. All responses will be kept strictly confidential and RSG will never publicly identify either you or your organization.

Next Steps

Here is the link to the survey. Please participate and invite your colleagues to do so as well. Thank you.

Webinar - The Web Content and Experience Management Marketplace: What Will 2016 Bring? - November 17 #cms #wcm Thu, 05 Nov 2015 16:24:00 +0000 Join RSG Founder Tony Byrne for a rapid tour of a changing WCM marketplace. How will the growth of Drupal and WordPress affect the established players? How much will the .NET-based segment consolidate? Who are some up-and-coming players?

If you're not completely satisfied with your incumbent WCM solution — or you just want to know what's new and interesting out there — be sure to join us for a fast-paced look into the future of this important marketplace.

Register here

Webinar Details:

The Web Content & Experience Management Marketplace: What Will 2016 Bring?

Date: Tuesday, November 17, 2015

Time: 12:00-12:30 PM EST (17:00-17:30 UTC/GMT)

We look forward to seeing you then.

New and Updated Evaluations: Brandwatch, Cision, SDL, and Synthesio #socialmediamonitoring #socialmediaintelligence Mon, 02 Nov 2015 07:15:00 +0000 We have just released an update to our Marketing Automation and Social Technology vendor evaluation report.

Our focus for this update is Social Media Monitoring and Intelligence specialists. The vendors updated in this edition include Cision and SDL. We've also added two new vendors, Brandwatch and Synthesio.

Here is a sneak peek of the detailed evaluations.

Brandwatch: Brandwatch is a UK vendor trying to take on more established rivals in the space (like Salesforce Radian6), based on the strength of features such as a sophisticated querying engine. Note however that it does not have the same "long-tail" coverage of the social web as some of the other vendors we evaluate.

Cision: Cision is actually better known for its public relations software suite. It is a serial acquirer: Cision itself is the combination of Cision, Vocus, and Gorkhana. It has acquired Visible Technologies, the vendor of social media monitoring product Visible Intelligence, and then Viralheat, a social media marketing vendor. As you'd expect, there are many moving parts here, and the roadmap for Visible Intelligence as a standalone product is not very clear, although it continues to be available.

SDL: SDL also entered the social media monitoring space through an acquisition. Alterian's SM2 is tucked (hidden?) inside SDL's Social Intelligence and Customer Journey Analytics solutions. Here SDL seems more keen to offer analytics and monitoring services rather than providing the tools to do-it-yourself.

Synthesio: This French vendor has established a footprint across APAC and North America, and claims the largest (or at least one of the largest) collection of data sources monitored. That can definitely be useful. But in the social sphere, quantity may not necessarily make for better quality.

The full report is available for immediate download to RSG's Marketing Automation and Social Technology subscribers.

If you are not yet a subscriber, you can still take a test ride.

Categorizing IoT Devices and Wearables Part 3 - Read-Only versus Read-Write #IoT #Wearables Fri, 30 Oct 2015 10:01:00 +0000 In earlier posts about categorizing IoT and wearable marketplaces, I explored two categorizations, based on:

In this post, we explore another way to slice this marketplace based on the type of interactions you can do with the device.

Read-Only or Read-Write?

Are you just a content consumer or can you also produce and contribute content via these devices?

This is an important criteria in deciding your strategy for building content, services, and applications for wearables.

Many devices only allow you to read or consume information (or service). For example, most health and activity trackers let you view statistics and other health information. However, you typically can’t do much beyond view that information.

Many other classes of wearables, however, have the capacity to do much more than just view information. You can share articles with others, comment on them, and even do basic workflow tasks (e.g., approve a news story). Smart watches are a good example of devices with such capabilities, and many publishers now have apps for watches that allow you to do things beyond viewing.

Finally, there are devices that are somewhere in-between. They are read-only for you but internally, they generate additional data that goes back to a back-end. For example, some wearables generate GPS data that can then be sent back to the server to generate charts and graphs.

Once you categorize devices like this, you can decide what kind of apps to create for each target class of device, and what strategies to pursue in order to target different types of devices effectively. Each of the above device types require different decisions in terms of application development, device and application management, and data models.

In our Enterprise Mobile Technology evaluation research, RSG is increasingly examining the wearables dimension. You can download a research sample here.

Webinar: Digital Marketing at Scale - November 10 #digitalmarketing #martech Tue, 27 Oct 2015 12:59:00 +0000 If you manage digital marketing for a large enterprise, you know that scalability matters — a lot. Yet "scale" is a tricky concept in technology. In the world of packaged applications — the kind that we evaluate — people talk about scale when referencing very different things, such as feature breadth and scenario diversity (scope), functional depth and richness (complexity), and transaction volumes and traffic intensity (usage).

Since all of these meanings are relevant, notions of scale can become vague, generic, and take on a marketing-speak quality. You don't want that.

Join RSG Principal Analyst Theresa Regli for a marketing technology scalability checklist for large, global organizations. Designed to align both marketing and IT leaders, this checklist will help you address the unique problems of large digital marketing initiatives that vendors often neglect.

Register here

Webinar Details:

Digital Marketing at Scale

Date: Tuesday, November 10, 2015

Time: 12:00-12:30 PM EST (17:00-17:30 UTC/GMT)

We look forward to seeing you then.

New and Updated Evaluations - Google, Jive, eXo, Igloo, Interact, and More #DigitalWorkplace #cio Mon, 26 Oct 2015 15:44:00 +0000 We've just released the latest version of our Enterprise Collaboration and Social Software Evaluations Report with updated reviews of Google, Igloo, Jive, Liferay Social Office, Telligent/Verint, and Traction. The new entrants to the report are eXo and Interact. Here's a sneak peek of some findings. 

Updated Reviews

Google: Google Apps for Work offers a plethora of collaboration tools and services, and Google signals that it is serious about the enterprise business segment. Most of the tools here are updated, but the star of this show remains email: still the #1 reason why businesses sign up for Google Apps for Work.

Igloo: Igloo Software continues to maintain its focus and positioning as an easy-to-use (and implement) social intranet software for customers that prefer breadth over a best-of-breed or depth strategy.

Jive: As we've noted before, Jive is at a crossroads and is placing its bets on the new mobile-first apps strategy. You now have narrowly focused mobile apps for key enterprise collaboration use cases. This is also an effort to land customers who do not want or need such a broad-ranging and complex platform, but it remains to be seen whether this will bear fruit for Jive. 

Liferay:  Social Office is a distro of sorts for the full-fledged Liferay Portal server, but it's specifically for collaboration-oriented scenarios. The word on the street is that the star is not shining too brightly for Social Office, perhaps warranting a wait-and-watch strategy for new customers. 

Telligent/Verint: It seems change is the only constant at Telligent. Briefly, it was Telligent + Zimbra = Zimbra. But now, Zimbra = Zimbra (of Synacor) & Telligent = Telligent (of Verint). Yes, it makes your head spin, but the big question is whether Telligent will pull off a Phoenix-like turnaround.

Traction: With a fairly loyal customer base, Traction continues to punch above its weight. The company is finding interesting use cases for the TeamPage software particularly in the ISO / quality management space for manufacturing customers. 

New Evaluations

eXo: Our Portal stream subscribers will be familiar with eXo, the longstanding vendor of open source portal software. The company shifted gears and pivoted to a social-collaboration play a couple of years ago, and is undertaking the journey to transform to a business-applications vendor from being an infrastructure software vendor. 

Interact: Interact is a UK vendor of intranet software and it manages to stand out in that crowded marketplace by dint of its broad offering. It has seen wide adoption in the home markets and now has big ambitions in the North American market. 

Next Steps

This updated report is available for immediate download to RSG subscribers. If you're not yet a subscriber, you can download a sample evaluation.

Webinar: Enterprise Mobility in the Era of IoT and Wearables - October 28 #mobile #wearables Thu, 15 Oct 2015 12:46:00 +0000 Enterprise Mobile and the Internet of Things are distinct technology domains, but they also overlap. In this fast-paced webinar, RSG Research Director Kashyap Kompella will address key strategic questions:

  • What are the similarities and differences between traditional mobile and newer IoT use cases?
  • Can you utilize the same toolset such as mobile middleware for traditional mobile as well as for IoT and wearables?
  • How can you leverage your enterprise's expertise in mobility for IoT and wearables?
  • How does your enterprise transition from traditional mobile to IoT-based engagement?

If you are a manager or architect trying to chart your organization's mobility, IoT, or wearables strategy, this webinar is for you.

Register here

Webinar Details:

Enterprise Mobility in the Era of IoT and Wearables

Date: Wednesday, October 28, 2015

Time: 12:00-12:30 PM EST (16:00-16:30 UTC/GMT 17:00 BST)

We look forward to seeing you then.

The Missing Customer in Dell-plus-EMC #Cloud #storage Mon, 12 Oct 2015 11:49:00 +0000 The tech media is abuzz, covering the biggest industry merger in a decade as Dell and EMC confirm merger rumors and tie the knot today. The general consensus is that the two firms bring a certain "synergy" as a single entity. Maybe so, but the world in which that really mattered has long passed.

Different Firms, Similar Strategies

Dell and EMC have actually traveled similar paths. Both started as hardware companies, then acquired software vendors (especially EMC), and then built services arms (especially Dell). Both made some good acquisitions and poor ones. Both thought that by combining hardware, software, and services they could provide "complete solutions."

Both vendors have struggled in recent years to move the needle much in terms of enterprise footprint. This is a marriage of two declining concerns. They could achieve some back-office efficiencies, but they want to tell a more exciting story on the revenue side.

That story will like likely sound like this: you license laptops, servers, and consulting from Dell, and enterprise software and storage from EMC, potentially as semi-integrated bundles.

Enterprise customers are smarter than you think

This buffet-style vision assumes that enterprise IT leaders simply find their world too complicated, and desire a single vendor who can just fix everything for them. This may have been the case in the 1990s, but if so, those days are long gone. The best IT leaders today embrace complexity, and value architectural flexibility over supplier lock-in.

Enterprise IT is hard, but the vast majority of you are smart enough to know that just because you bought some storage from EMC doesn't mean that you need a clumsy mastodon like EMC-Documentum to manage your documents.

I don't see a future where customers gain anything from procuring Dell servers and EMC storage from the same vendor. EMC and Dell have each failed separately to effectively bundle their manifold offerings already; what makes them think it will more be successful together?

Of course this whole negotiation may actually have little to do with you the customer. In the end, M&A deals often get done because investors see near-term shareholder gains, rather than long-term customer value.

What you should do

This is the part of the post where I typically encourage you the customer to do something differently. But this time, I'll just advise to keep being yourself.

In a world of shrinking datacenters with expanding clouds, a thinner SharePoint, a mobile workforce, and a more customer-focused IT operation, you should keep seeking out vendors for the quality of their individual offerings, not their breadth.

If we can help you make the right strategic decisions, don't hesitate to reach out.

Treffen mit RSG bei der Frankfurter Buchmesse #martech #publishing Wed, 07 Oct 2015 10:34:00 +0000 You can read the English version here

Ich freue mich, an der Frankfurter Buchmesse (13-18 Oktober), der Welt größte Handelsmesse für das publizierende Gewerbe, teilzunehmen. Sie findet jährlich statt, hat eine 500-jährige Geschichte und datiert zurück bis zu der Zeit, in der Gutenberg die Druckerpresse erfand.

Auf der diesjährigen Messe werde ich über das Thema, "Die richtige Technologie zum Erfolg wählen" sprechen.

Hier ist die raue Wirklichkeit: Software frisst die Welt. Umso mehr, wenn Sie eine Publishing- oder Mediengruppe sind.

Um zu überleben, benötigen Sie die richtigen Softwaretools, um effektiv Ihre Angebote zu präsentieren, Ihre Zielgruppe zu erreichen und erfolgreich zu vermarkten. Aber die technologische Landschaft von Digital Asset Management, Web Content Management, Digital Marketing und Big Data kann sehr komplex und verwirrend erscheinen.

Indem ich mich auf die vielfältigen Erfahrungen von RSG mit Kunden aus vielen Industriezweigen (inkl. publizierendes Gewerbe) stütze, werde ich den Markt entmystifizieren, Ihren gegenwärtigen Stand bewerten und entsprechend Ihren Geschäftszielen Ihnen dabei helfen, die optimalen Softwaretools für Ihre speziellen Erfordernisse zu identifizieren.

Falls Sie ein Unternehmenskunde sind und an der Buchmesse teilnehmen, werden Sie die technologischen Antworten erhalten, die für Ihre Firma wichtig sind.

Buchen Sie ein Einzelgespräch hier oder senden Sie mir eine email.

Ich freue mich darauf, Sie in Frankfurt zu treffen.

PS. Falls Sie nicht nach Frankfurt kommen, lade ich Sie gern ein, am Webinar für Kunden des publizierenden Gewerbes am 8.10.2015 um 12:00 Uhr EDT / 16:00 Uhr UTC teilzunehmen.

Be Wary of Lock-in with Acquia #drupal #digitalmarketing Tue, 06 Oct 2015 13:35:00 +0000 As one of the major commercial firms behind open source WCM  platform Drupal, Acquia continues to move toward an IPO, taking yet  another round of venture financing, and aggressively expanding its product set. But you should understand that as Acquia diversifies, its offerings can become more proprietary and less, well, Drupally...

The Traditional Acquia Castle

Historically, Acquia's business model revolved around risk reduction. First on-premise and now in the cloud, Acquia promised a kind of castle. It's a special (and expensive) castle where you can mingle selectively with pre-approved barbarians; otherwise, watch all the assorted -- and very interesting -- Drupalgoths and Drupalhuns from behind the safety of a strong wall. 

The Drupal community: exciting but occasionally dangerous.

Acquia has always played a kind of double game here, talking up all the excitement and new ideas that migrating tribespeople can offer, but in the next breath pointing out how you still needed to keep the barbarians -- some friendly, some quite dangerous -- at bay. 

Acquia concluded that the best way to create a castle was in the cloud, and (not coincidentally) investors value cloud revenue much more highly than on-premise income.

A Changing Business Model

The business challenge for Acquia is that hardened Drupal hosting has become somewhat of a commodity. A recent RSG survey found many plausible Drupal managed and cloud offerings. Like Acquia, several of these offerings provide sophisticated overlays on top of Amazon AWS or other IaaS providers.

Acquia seems to have responded by developing value-added Drupal applications that cost a monthly fee. Having lured you into its castle, Acquia now wants to sell you its specially sanctioned wine, cheese, and bread. 

I've always believed that applications are a good thing. They create more productized business services on top of otherwise very developer-intensive platforms.  But don't confuse Acquia products with standard Drupal modules. 

Avoid Lock-in

Today, Acquia offers hosted products for:

  • Search
  • Behavioral personalization
  • Multisite management
  • CDN
  • And more on the way

Note that unlike a standard Drupal module you swap in or out, these products bind you to Acquia. There is no formal community around them, save your fellow customers.  With some exceptions, you can only use them in conjunction with Acquia's own cloud service, based on its own distribution of Drupal. In short, these products mimic offerings from a commercial software vendor.

This isn't a bad thing for the marketplace as a whole; however as a customer, you need to understand the lock-in implications, particularly if your vision of aligning with an open source project entails freedom and diversity among suppliers (e.g., decoupling software from hoster from add-on applications). The closer you get to Acquia's custom applications, the farther you get from the community goodness of Drupal.

In fact, when you buy application services from Acquia, you are joining a closed ecosystem. Today, it's a healthy and growing (if pricey) ecosystem, but it's not likely to be an easy one to leave at a future date. 

That's just the way Acquia's investors like it. But is it right for you?

P.S. If you are wondering about the full breadth of the Web Content & Experience Management marketplace, consult this recorded webinar.


Join me next week at Ad:Tech London #branding #martech Tue, 06 Oct 2015 08:00:00 +0000 Next week at London Olympia, I'll be hosting two sessions as part of the annual Ad:Tech conference.

On Tuesday 13th October at 15:30, join me for a seminar on Selecting Advertising and Marketing Technology: Performing due diligence and investing in the right innovation for your brand.

On Wednesday 14th October at 11:10, I'll be joined for a panel by several of London's most experienced DAM practitioners: Mark Gallagher of Unilever, Conrad Henson of Marks & Spencer, and Kristina Herz of the Royal Horticultural Society.

Please join me for these sessions, as well as the other wide variety of seminars and panels over the two days.


New to Our DAM Research -- EnterMedia and Stylelabs #opensource #digitalmarketing Mon, 05 Oct 2015 08:10:00 +0000 We recently made two very interesting and contrasting additions to RSG's DAM vendor evaluation research.


Although we still wouldn't consider the open source DAM community particularly mature, EnterMedia joins an expanding number of open source DAM vendors that we now cover.

One of the more feature-rich open source offerings, EnterMedia's largest presence is in non-profit, museums, and heritage institutions -- but due to its developer-friendly nature, it has been adapted for a wide range of commercial use cases.

EnterMedia suffers from the small size of the commercial support company that shepherds it, the still-tiny community around the product (a big deal in the open source world), and the rapid turnover of features released with inadequate testing. Still, if you have a limited budget and an IT team that can take firm ownership, EnterMedia may prove to be an option for you.


Stylelabs is an integrator-turned-software company, whose product is a broader marketing content management platform with a baked-in DAM. As a prominent ADAM integrator, it honed its skills with some very large corporate clients before spinning off its own product, with a particular strength in product information management.

Should you go the DAM pure-play route, or invest in a broader platform like Stylelabs Marketing Content Hub? We weigh in on Stylelabs' transition to a product company in the latest edition of our DAM research.

Categorizing IoT Devices and Wearables Part 2 - Screen Dependency #wearables #IoT Thu, 01 Oct 2015 12:36:00 +0000 In an earlier post, we looked at how digital workplace and marketing professionals can categorize the IoT marketplace based on device dependencies.

Another way to categorize the marketplace is in terms of device screens.

Absence or Presence of a Screen

Most Internet devices — computers, mobile phones, tablets, and even handheld devices — have a screen. The screen itself might have different capabilities (which I discuss below), but the screen has always been there.

However, many newer types of devices don’t have a screen. In these cases,  the device usually gets tied to your mobile device and you use the mobile screen to control or monitor the remote device. It also means that you don’t have to worry about sending content to that device (there can be exceptions) and you only need to concentrate on getting data from that device.

However, if the device does have a screen, you typically need to have some sort of an app for that screen and you must deliver content to that device.

In either case, you still need to be able to make use of device capabilities (e.g., various sensors) in your apps.

Size and Capabilities of Screens

If the device has a screen, then there can be many variations depending on:

  1. Size: Most devices have a very small screen, but there are many variations in size to keep in mind.
  2. Capabilities: The screens can have different capabilities. These capabilities can be screen related (e.g., resolution, the ability to display in landscape or portrait view, or whether the screen supports touch gestures), or they can be related to other features manifesting via a screen (e.g., the ability to respond to messages).

When starting, we recommend that you create a grid based on these factors and then evolve separate strategies that take advantage of screen capabilities and make appropriate allowances for screen limitations.

In a following post, I'll look at yet another approach to classifying IoT technologies.

In our Enterprise Mobile Technology evaluation research, RSG increasingly examines the wearables dimension. Look to your right to download a research sample.

Updated in Our Digital and Media Asset Management research: Vizrt, censhare, and North Plains #MediaAssetManagement #DAM Wed, 30 Sep 2015 14:51:00 +0000 The latest version of our DAM vendor evaluations brings significant updates to three vendors.

North Plains

Perhaps the largest pure-play DAM vendor, North Plains is going through a seemingly endless turbulent transitional phase, trying to amalgamate its three distinct products into a cohesive whole, while annually sweeping and replacing its C-level management team.

In the future, Telescope, Xinet, and On Brand will allegedly become "apps" running off a unified platform, functionally owning different touch points along the asset lifecycle. Telescope, as perhaps the most all-encompassing of the three, sits at the heart of this strategy. In our report, we weigh in on this strategy, to clarify a confusing situation for most customers.


censhare is a Germany-based DAM vendor with a deep history in print publishing. As we recently wrote about in our advisory paper about Digital Marketing reference models, DAM forms part of larger enterprise picture of marketing, print and social media software for end-to-end delivery of publishing and marketing workflows.

censhare's version 5 includes a completely revamped web client and an improved UX, but implementers report that the back-end is still highly complex, and proprietary elements linger. We weigh in on the latest version here.


Vizrt is a longstanding vendor in the media asset management space, whose product Ardome is riding into the sunset in favor of Viz One. Viz One is more of a MAM + multi-platform distribution solution, and compared to Ardome, Viz One can be deployed more quickly out of the box. Unlike many MAMs, Viz One offers many pre-packaged components and a decent UI, though to be sure it still has its weak points.

If you're a lingering Ardome customer or wondering if you should upgrade to a more modern MAM, be sure to read our latest evaluation.

If you're not yet an RSG subscriber, contact us for more information.

Meet with RSG at the Frankfurt Book Fair #martech #DAM Wed, 30 Sep 2015 08:51:00 +0000 I'm excited to be participating in the Frankfurt Book Fair (Oct 13 – 18), the world’s largest trade fair for the publishing industry. Held annually, the Book Fair has a 500-year old history and goes back to the time when Gutenberg invented the printing press.

In this year’s edition, I will be speaking on Selecting the Right Technology for Success.

Here is today’s harsh reality: software is eating the world. Even more so - if you are a publishing or a media group.

To survive, you need the right software tools to effectively showcase your offerings, target your audience, and market efficiently. But the technology landscape of Digital Asset Management, Web Content Management, Digital Marketing, and Big Data can be very complex and confusing.

Drawing upon RSG’s rich experience of working with customers across multiple industries (including publishing), I will demystify the marketplace, help benchmark your current state and based on your business objectives, help you identify the best-fit software tools for your specific requirements.

If you are an enterprise technology customer planning to attend the Book Fair, get the technology answers relevant to your company. Schedule a one-on-one session or send me an email.

Look forward to seeing you in Frankfurt.

P.S.: If you are not coming to Frankfurt, I invite you to attend this RSG webinar for the publishing industry customers on Oct 7, 2015 at 12:00 PM EDT / 1600 UTC.

Webinar: How Publishers Can Select the Right Technology for Success - October 7 #digitalmarketing #publishing Tue, 29 Sep 2015 12:27:00 +0000 Software is eating the world. If you are a publishing house or a media group, you need the right software tools to effectively showcase your offering effectively, attract and target your audience, and market efficiently.

Digital Asset Management (DAM), Web Content Management (WCM), Digital Marketing, and Big Data offer key foundational technologies here, but the technology landscape can seem very complex and confusing.

Drawing upon our rich experience of working with customers both in the publishing industry and across other segments, RSG's Research Director Kashyap Kompella will demystify the marketplace, highlight key trends, and describe best practices in selecting the best-fit software tools for media and publishing industry requirements.

Register here

Webinar Details:

How Publishers Can Select the Right Technology for Success

Date: Wednesday, October 7, 2015

Time: 12:00-12:30 PM EST (16:00-16:30 UTC/GMT 17:00 BST)

We look forward to seeing you then.

Is your DAM cloud ready? #Cloud #DAM Mon, 28 Sep 2015 10:30:00 +0000 A couple of months ago, we wrote about how the cloud is changing the landscape of DAM, not only because of the proliferation of pure-play, SaaS-oriented DAM vendors coming onto the scene, but also because of larger, traditionally on-premise vendors that were rethinking their offerings -- in effect being forced to offer more turnkey alternatives to the typically long, complex installations of their longstanding systems.  

Last week, in tandem with the largest-ever Henry Stewart DAM conference in Chicago, we released further analysis on the cloud proclivity of the 43 vendors we cover.

Many historically on-premise DAM vendors have finally put together a cloud "story." Just remember that a good sales pitch does not equal experience, especially in a service-heavy cloud flavor like SaaS. Some vendors that came later to the game have chosen to focus on Azure over Amazon Web Services as a hosting provider. You, as a buyer, will carefully have to consider the many flavors of cloud before building your castle in the sky.

In the latest version of our DAM research, we not only explain the many variants of "cloud" in detail, we also rate each vendor's experience and efficacy with cloud offerings. Subscribers can access the new research here.


Categorizing IoT Devices and Wearables Part 1 - Phone Dependency #IoT #wearables Wed, 23 Sep 2015 09:38:00 +0000 Many enterprises have begun to experiment with Internet-connected devices, such as hand-held devices, wearables, and other so-called "Internet of Things” (IoT) devices. If you want to include such devices as part of a broader digital workplace and marketing landscape, many questions arise.

  1. Can mobile middleware tools support IoT use cases?
  2. Should WCM be used to deliver content to wearables?
  3. Should these devices be included in your mobile strategy?
  4. How can publishers deliver content to such devices?
  5. And so on...

However, before you even address these questions, you'll want to categorize the IoT marketplace in order to understand it better. In this post and some follow-ups, I'll look at different ways to classify such devices.

Phone-Dependent vs. Phone-Independent

One way to classify IoT devices is in the degree of dependence on mobile phones/tablets.

Many devices are linked to your mobile phone or tablet in some way. Smart watches, such as Apple Watch, are a prime example of this category, since you use your mobile phone to provide content and services (e.g., GPS) to the watch. Other types of wearables, such as activity trackers, require an app on your mobile phone for configuration, setup, and monitoring. Of course, you could use a watch without a phone, but that would be useless.

Then there are devices that are not dependent on phones. Examples are Internet-connected appliances or sensors used for inventory management in warehouses, or those used in refineries to monitor things like oil pressure. You could still use a mobile app as an additional interface to these devices, but they typically don’t need a mobile phone to function.

Of course, there's no hard line separating these categories. Instead, it's really a continuum: on the one hand, you have devices that are completely dependent on a phone; on the other, you have devices that don’t require a phone or a tablet. Most devices will be in-between and will have varying levels of dependence on mobile phones.

By thinking of the IoT marketplace in this way, you can categorize the devices and evolve a strategy to target them. For example, once you figure out what kind of devices can be addressed via phones and tablets, you can use your existing WCM or mobile middleware tools to deliver content to them. This can be helpful in increasing the number and types of devices you support whilst using existing technologies.

In a future post, we will examine some other ways to classify the IoT marketplace.

In our Enterprise Mobile Technology evaluation research, RSG is increasingly examining the wearables dimension. Meanwhile, you can download a research sample here.

Waiting for Godot, Project Delays, and the RSG MarTech Survey #digitalmarketing #trends Fri, 18 Sep 2015 07:16:00 +0000 Continuing the theme of underperformance of digital marketing technology, I have detected a Waiting for Godot phenomenon from our ongoing Digital Marketing Technology survey.

Consider this: A vast majority of enterprises are struggling to complete their digital marketing technology projects on-time as planned.

Exhibit A: 58% of the organizations surveyed report that their digital marketing technology projects are not completed on-time.

When it comes to completing projects on-budget, the picture is only slightly better. Still, nearly 40% of enterprises do not complete their projects on-budget as planned.

Exhibit B: 38% of the organizations surveyed report that their digital marketing technology projects are not completed on-budget.

Note that this is an ongoing survey, so the final results will vary. 

Putting problematic delays and breached outlays together: Digital marketing technology projects are mostly delayed and often go over budget. You wait for your elusive ROI. 

Of course, I am simplifying here. Wait for the final survey results for a more detailed (and nuanced) analysis.  

Meanwhile, if you are involved in your organization's digital marketing efforts, please take ten minutes to participate in our Digital Marketing Technology Survey. In return we'll send you a summary of the findings and invite you to a special webinar sharing the results.

Webinar - From Intranets to the Digital Workplace - September 30 #DigitalWorkplace #intranet Tue, 15 Sep 2015 16:08:00 +0000 You may have heard of the emerging concept of the "Digital Workplace," where employees go to get work done digitally. What is this concept, and what does it mean for traditional intranets, emerging social collaboration spaces, and line-of-business systems?

Savvy enterprise digital leaders are coming to recognize that their purview has broadened considerably. Based on the advisory sessions with KM and Intranet managers among RSG subscriber base, we know can present a daunting challenge.

But the notion of a Digital Workplace is also an opportunity for those with vision to reshape the employee experience by working from the screen backwards.

Join Tony Byrne as he shares recent RSG findings on best practices for transitioning from a traditional intranet to a modern digital workplace.

Register here

Webinar Details:

From Intranets to Digital Workplace

Date: Wednesday, September 30, 2015

Time: 12:00-12:30 PM EST (16:00-16:30 UTC/GMT 17:00 BST)

We look forward to seeing you then.