Real Story Group Recent Real Story Group Blog Entries Copyright (c) 2015, Inc. All Rights Reserved. : Blogs en-us 10/12/2015 00:00:00 60 The missing customer in Dell-plus-EMC #Cloud #storage Mon, 12 Oct 2015 11:49:00 +0000 The tech media is abuzz covering the biggest industry merger in a decade as Dell and EMC confirm merger rumors and tie the knot today. The general consensus is that the two firms bring certain "synergies" as a single entity. Maybe so, but the world in which that really matters has long passed.

Different firms, similar strategies

Dell and EMC have actually traveled similar paths. Both started as hardware companies, then acquired software vendors (especially EMC), and built services arms (especially Dell). Both made some good acquisitions and poor ones. Both thought that by combining hardware, software, and services they could provide "complete solutions."

Both vendors have struggled in recent years to move the needle much in terms of enterprise footprint. This is a marriage of two declining concerns. They could achieve some back-office efficiencies, but they want to tell a more exciting story on the revenue side.

That story will like likely sound like this: you license laptops, servers, and consulting from Dell, and enterprise software and storage from EMC, potentially as semi-integrated bundles.

Enterprise customers are smarter than you think

This buffet-style vision assumes that enterprise IT leaders simply find their world too complicated, and desire a single vendor who can just fix everything for them. This may have been the case in the 1990s, but if so, those days are long gone. The best IT leaders today embrace complexity, and value architectural flexibility over supplier lock-in.

Enterprise IT is hard, but the vast majority of you are smart enough to know that just because you bought some storage from EMC doesn't mean that you need a clumsy mastodon like EMC-Documentum to manage your documents.

I don't see a future where customers gain anything from procuring Dell servers and EMC storage from the same vendor. EMC and Dell have each failed separately to effectively bundle their manifold offerings already; what makes them think it will more be successful together?

Of course this whole negotiation may actually have little to do with you the customer. In the end, M&A deals often get done because investors see near-term shareholder gains, rather than long-term customer value.

What you should do

This is the part of the post where I typically encourage you the customer to do something differently. But this time, I'll just advise to keep being yourself.

In a world of shrinking datacenters with expanding clouds, a thinner SharePoint, a mobile workforce, and a more customer-focused IT operation, you should keep seeking out vendors for the quality of their individual offerings, not their breadth.

If we can help you make the right strategic decisions, don't hesitate to reach out.

Treffen mit RSG bei der Frankfurter Buchmesse #martech #publishing Wed, 07 Oct 2015 10:34:00 +0000 You can read the English version here

Ich freue mich, an der Frankfurter Buchmesse (13.-18. Oktober), der Welt größte Handelsmesse für das publizierende Gewerbe, teilzunehmen. Sie findet jährlich statt, hat eine 500-jährige Geschichte und datiert zurück bis zu der Zeit, in der Gutenberg die Druckerpresse erfand.

Auf der diesjährigen Messe werde ich über das Thema „Die richtige Technologie zum Erfolg wählen“ sprechen.

Hier ist die raue Wirklichkeit: Software frisst die Welt. Umso mehr, wenn Sie eine Publishing- oder Mediengruppe sind.

Um zu überleben, benötigen Sie die richtigen Softwaretools, um effektiv Ihre Angebote zu präsentieren, Ihre Zielgruppe zu erreichen und erfolgreich zu vermarkten. Aber die technologische Landschaft von Digital Asset Management, Web Content Management, Digital Marketing und Big Data kann sehr komplex und verwirrend erscheinen.

Indem ich mich auf die vielfältigen Erfahrungen von RSG mit Kunden aus vielen Industriezweigen (inkl. publizierendes Gewerbe) stütze, werde ich den Markt entmystifizieren, Ihren gegenwärtigen Stand bewerten und entsprechend Ihren Geschäftszielen Ihnen dabei helfen, die optimalen Softwaretools für Ihre speziellen Erfordernisse zu identifizieren.

Falls Sie ein Unternehmenskunde sind und an der Buchmesse teilnehmen, werden Sie die technologischen Antworten erhalten, die für Ihre Firma wichtig sind.

Buchen Sie ein Einzelgespräch hier oder senden Sie mir eine E-Mail.

Ich freue mich darauf, Sie in Frankfurt zu treffen.

PS. Falls Sie nicht nach Frankfurt kommen, lade ich Sie gern ein, am Webinar für Kunden des publizierenden Gewerbes am 8.10.2015 um 12:00 Uhr EDT / 16:00 Uhr UTC teilzunehmen.

Be wary of lock-in with Acquia #drupal #digitalmarketing Tue, 06 Oct 2015 13:35:00 +0000 As one of the major commercial firms behind open source WCM  platform Drupal, Acquia continues to grow towards an IPO, taking yet another round of venture financing and aggressively expanding its product set. But you should understand that as Acquia diversifies, it offerings can become more proprietary and less, well, Drupally...

The Traditional Acquia Castle

Historically, Acquia's business model revolved around risk reduction.   First on-premise and now in the cloud, Acquia promised a kind of castle.  It's a special (and expensive) castle, where you can mingle selectively with pre-approved barbarians, but otherwise watch all the assorted and very interesting drupalgoths and drupalhuns from behind the safety of a strong wall. 

Fig: The Drupal community: exciting but occasionally dangerous

Acquia has always played a kind of double game here, talking up all the excitement and new ideas that migrating tribespeople can offer, but in the next breath pointing out how you still needed to keep the barbarians -- some friendly, some quite dangerous -- at bay. 

Acquia concluded that the best way to create a castle was in the cloud, and not coincidentally,  investors value cloud revenue much more highly than on-premise income.

A Changing Business Model

The business challenge for Acquia is that hardened Drupal hosting has become something of a commodity. A recent RSG survey found many plausible Drupal managed and cloud offerings.  Like Acquia, several of these offerings provide sophisticated overlays on top of Amazon AWS or other IaaS providers.

Acquia seems to have responded by developing value-added Drupal applications for which you pay a monthly fee.  Having lured you into their castle, Acquia now wants to sell you its specially sanctioned wine, cheese, and bread. 

I've always believed that applications are a good thing.  They create more productized business services on top of otherwise very developer-intensive platforms.  But you should not confuse Acquia products with standard Drupal modules. 

Avoid Lock-in

Today, Acquia offers hosted products for:

  • Search
  • Behavioral personalization
  • Multi-site management
  • CDN
  • And more on the way...

Note that unlike a standard Drupal module you could swap in or out, these products bind you to Acquia. There is no formal community around them, save your fellow customers.  With some exceptions you can only use them in conjunction with Acquia's own cloud service, based on its own distribution of Drupal.  In short, these products mimic offerings from a commercial software vendor.

This isn't a bad thing for the marketplace as a whole, but as a customer, you need to understand the lock-in implications, especially if your vision of aligning with an open source project entailed freedom and diversity among suppliers (e.g., decoupling software from hoster from add-on applications).  The closer you get to Acquia's custom applications, the farther you get from the community goodness of Drupal.

In fact, when you buy application services from Acquia, you are joining a closed ecosystem.  Today it's a healthy and growing (if pricey) ecosystem, but likely not an easy one to leave at a future date. 

That's just the way Acquia's investors like it.  But is it right for you?

P.S., If you are wondering about the full breadth of the Web Content & Experience Management marketplace, consult this recorded webinar.


Join me next week at Ad:Tech London #branding #martech Tue, 06 Oct 2015 08:00:00 +0000 Next week at London Olympia, I'll be hosting two sessions as part of the annual Ad:Tech conference.

On Tuesday 13th October at 15:30, join me for a seminar on Selecting Advertising and Marketing Technology: Performing due diligence and investing in the right innovation for your brand.

On Wednesday 14th October at 11:10, I'll be joined for a panel by several of London's most experienced DAM practitioners: Mark Gallagher of Unilever, Conrad Henson of Marks & Spencer, and Kristina Herz of the Royal Horticultural Society.

Please join me for these sessions, as well as the other wide variety of seminars and panels over the two days.


New to our DAM research - EnterMedia and Stylelabs #opensource #digitalmarketing Mon, 05 Oct 2015 08:10:00 +0000 We recently made two very interesting and contrasting additions to RSG's DAM vendor evaluation research.


Though we still wouldn't consider the open source DAM community particularly mature, EnterMedia joins an expanding number of open source DAM vendors that we now cover.

One of the more feature-rich open source offerings, EnterMedia's largest presence is in non-profit, museums, and heritage institutions -- but due to its developer-friendly nature has been adapted for a wide range of commercial use cases.

EnterMedia suffers from the small size of the commercial support company that shepherds it, the still-tiny community around the product (a big deal in the open source world), and the rapid turnover of features pushed out with inadequate testing. Still, if you have a limited budget, and an IT team who can take firm ownership, EnterMedia may prove an option for you.


Stylelabs is an integrator turned software company, whose product is a broader marketing content management platform with a DAM baked-in. As a prominent ADAM integrator, they honed their skills with some very large corporate clients before spinning off their own product, with a particular strength in product information management.

Should you go DAM pure-play or invest in a broader platform like Stylelabs Marketing Content Hub? We weigh in on Stylelabs' transition to a product company in the latest edition of our DAM research.

Categorizing IoT Devices and Wearables Part 2 - Screen Dependency #wearables #IoT Thu, 01 Oct 2015 12:36:00 +0000 In an earlier post, we looked at how digital workplace and marketing professionals can categorize the IoT marketplace based on device dependencies.

Another way to categorize the marketplace is in terms of device screens.

Absence or presence of a screen

Most Internet devices that users have so far interacted with — computers, mobile phones, tablets and even handheld devices — have a screen. The screen itself might have different capabilities (which I discuss below), but the screen has always been there.

However, many newer types of devices don’t have a screen. In this case the device usually gets tied to your mobile device and you use the mobile screen to control or monitor the remote device. It also means that you don’t have to worry about sending content to that device (there can be exceptions) and have to concentrate only on getting data from that device.

However, if the device does have a screen, you would then typically need to have some sort of an app for that screen and be able to deliver content to that device.

In either case, you still need to be able to make use of device capabilities (e.g., various sensors) in your apps.

Size and capabilities of screen

If the device belongs to the first category above — meaning it has a screen — then also there could be many variations depending on:

  1. Size: Most devices have a very small screen but even then there are variations in sizes that you will need to keep in mind.
  2. Capabilities: The screens can have different capabilities. These capabilities can directly be screen related (e.g., resolution, ability to display in landscape or portrait view, whether or not the screen supports touch gestures) or related to other features but manifesting via screen (e.g., ability to respond to messages)

So when starting, we're recommending that you create a grid based on these factors and then evolve separate strategies that take advantages of screen capabilities and make appropriate allowances for screen limitations.

In a following post, I'll look at yet another approach to classifying IoT technologies.

In our Enterprise Mobile Technology evaluation research, RSG is increasingly examining the wearables dimension. Look to your right to download a research sample.

Updated in our Digital and Media Asset Management research - Vizrt, Censhare, North Plains #MediaAssetManagement #DAM Wed, 30 Sep 2015 14:51:00 +0000 The latest version of our DAM vendor evaluations brings significant updates to three vendors.

North Plains

Perhaps the largest pure-play DAM vendor, North Plains is going through a seemingly endless turbulent transitional phase, trying to amalgamate its three distinct products into a cohesive whole, all the while annually sweeping and replacing the C-level management team.

In the future Telescope, Xinet, and OnBrand will allegedly become "apps" running off a unified platform, functionally owning different touch points along the asset lifecycle. Telescope, as perhaps the most all-encompassing of the three, sits at the heart of this strategy. In our report, we weigh in on this strategy, to clarify what's a confusing situation for most customers.


Censhare is a Germany-based DAM vendor with a deep history in print publishing. As we recently wrote about in our advisory paper about Digital Marketing reference models, DAM forms part of larger enterprise picture of marketing, print and social media software for end-to-end delivery of publishing and marketing workflows.

Censhare's version 5 includes a completely re-vamped web client and an improved UX, but implementers report that the back-end is still highly complex, and proprietary elements linger. We weigh in on the latest version here.


Vizrt is a longstanding vendor in the media asset management space, whose product Ardome is riding into the sunset in favor of Viz One. Viz One is more of a MAM + multi-platform distribution solution, and compared to Ardome, Viz One can be deployed more quickly out of the box. Unlike many MAMs, Viz One offers many pre-packaged components and a decent UI, though to be sure it still has its weak points.

If you're a lingering Ardome customer or wondering if you should upgrade to a more modern MAM, be sure to read our latest evaluation.

If you're not yet an RSG subscriber, contact us for more information.

Meet with RSG at the Frankfurt Book Fair #martech #DAM Wed, 30 Sep 2015 08:51:00 +0000 I'm excited to be participating in the Frankfurt Book Fair (Oct 13 – 18), the world’s largest trade fair for the publishing industry. Held annually, the Book Fair has a 500-year old history and goes back to the time when Gutenberg invented the printing press.

In this year’s edition, I will be speaking on Selecting the Right Technology for Success.

Here is today’s harsh reality: software is eating the world. Even more so - if you are a publishing or a media group.

To survive, you need the right software tools to effectively showcase your offerings, target your audience, and market efficiently. But the technology landscape of Digital Asset Management, Web Content Management, Digital Marketing, and Big Data can be very complex and confusing.

Drawing upon RSG’s rich experience of working with customers across multiple industries (including publishing), I will demystify the marketplace, help benchmark your current state and based on your business objectives, help you identify the best-fit software tools for your specific requirements.

If you are an enterprise technology customer planning to attend the Book Fair, get the technology answers relevant to your company. Schedule a one-on-one session or send me an email.

Look forward to seeing you in Frankfurt.

P.S.: If you are not coming to Frankfurt, I invite you to attend this RSG webinar for the publishing industry customers on Oct 7, 2015 at 12:00 PM EDT / 1600 UTC.

Webinar: How Publishers Can Select the Right Technology for Success - October 7 #digitalmarketing #publishing Tue, 29 Sep 2015 12:27:00 +0000 Software is eating the world. If you are a publishing house or a media group, you need the right software tools to effectively showcase your offerings, attract and target your audience, and market efficiently.

Digital Asset Management (DAM), Web Content Management (WCM), Digital Marketing, and Big Data offer key foundational technologies here, but the technology landscape can seem very complex and confusing.

Drawing upon our rich experience of working with customers both in the publishing industry and across other segments, RSG's research director Kashyap Kompella will demystify the marketplace, highlight key trends, and describe best practices in selecting the best-fit software tools for media and publishing industry requirements.

Register here

Webinar Details:

How Publishers Can Select the Right Technology for Success

Date: Wednesday, October 7, 2015

Time: 12:00-12:30 PM EST (16:00-16:30 UTC/GMT 17:00 BST)

We look forward to seeing you then.

Is your DAM cloud-ready? #Cloud #DAM Mon, 28 Sep 2015 10:30:00 +0000 A couple of months ago, we wrote about how the cloud is changing the landscape of DAM, not only because of the proliferation of pure-play, SaaS-oriented DAM vendors coming onto the scene, but also because of larger, traditionally on premise vendors who were rethinking their offerings -- in effect being forced to offer more turnkey alternatives to the typically long, complex installations of their longstanding systems.  

Last week, in tandem with the largest-ever Henry Stewart DAM conference in Chicago, we released further analysis on the cloud proclivity of the 43 vendors we cover.

Many historically on premise-oriented DAM vendors have finally put together a cloud "story." Just remember that a good sales pitch does not equal experience, especially in a service-heavy cloud flavor like SaaS. Some vendors who came later to the game have chosen to focus on Azure over Amazon Web Services as a hosting provider. You as a buyer will have to carefully consider the many flavors of cloud before building your castle in the sky.

In the latest version of our DAM research, we not only explain the many variants of "cloud" in detail, but we also rate each vendor's experience and efficacy with cloud offerings. Subscribers can access the new research here.


Categorizing IoT Devices and Wearables Part 1 - Phone Dependency #IoT #wearables Wed, 23 Sep 2015 09:38:00 +0000 Many enterprises have begun to experiment with Internet-connected devices, such as hand-held devices, wearables, and other so-called "Internet of Things” (IoT) devices. If you want to include such devices as part of a broader digital workplace and marketing landscape, many questions arise.

  1. Can mobile middleware tools support IoT use cases?
  2. Should WCM be used to deliver content to Wearables?
  3. Should these devices be included in your mobile strategy?
  4. How can publishers deliver content to such devices?
  5. And so on...

However, before you even address these questions, you'll want to categorize the IoT marketplace in order to understand it better. In this post and some follow-ups, I'll look at different ways of classifying such devices.

Phone-dependent vs Phone-independent

One way to classify IoT devices is in the degree of dependence on mobile phones/tablets.

Many devices are linked to your mobile phone or tablet in some way. Smart watches, such as Apple Watch, are a prime example of this category, since you use your mobile phone to provide content and services (e.g., GPS) to the watch. Other types of wearables, such as activity trackers, require an app on your mobile phone for configuration, setup, and monitoring. Of course, you could use a watch without a phone, but that would be pretty useless.

Then there are devices that are not dependent on phones. Examples are Internet-connected appliances or sensors used for inventory management in warehouses, or those used in refineries to monitor things like oil pressure. You could still use a mobile app as an additional interface to these devices, but they typically don’t need a mobile phone to function.

Of course there's no hard line separating these categories. Instead it's really a continuum: on the one hand you have devices that are completely dependent on a phone and on the other you have devices that don’t require a phone or a tablet. Most devices will be in-between and will have varying levels of dependence on mobile phones.

By thinking of IoT marketplace this way, you can categorise the devices and evolve a strategy to target them. For example, once you figure out what kind of devices can be addressed via phones and tablets, you can use your existing WCM or mobile middleware tools to deliver content to them. This can be helpful in increasing the number and types of devices you support whilst using existing technologies.

In a future post, we will look at some other ways of classifying the IoT marketplace.

In our Enterprise Mobile Technology evaluation research, RSG is increasingly examining the wearables dimension. Meanwhile, you can download a research sample here.

Waiting for Godot, Project Delays and RSG MarTech Survey #digitalmarketing #trends Fri, 18 Sep 2015 07:16:00 +0000 Continuing the theme of underperformance of digital marketing technology,  I have detected a Waiting for Godot phenomenon from our ongoing Digital Marketing Technology survey.

Consider this: A vast majority of the enterprises are struggling to complete their digital marketing technology projects on-time as planned.

Exhibit A: 58% of the organizations surveyed report that their digital marketing technology projects are not completed on-time.

When it comes to completing projects on-budget, the picture is only slightly better. Still nearly 40% enterprises do not complete their projects on-budget as planned.

Exhibit B: 38% of the organizations surveyed report that their digital marketing technology projects are not completed on-budget.

Note that this is an ongoing survey, so the final results will vary. 

Putting these two together: problematic delays and breached outlays; digital marketing technology projects are mostly delayed and often go over their budget. You wait for your elusive ROI. 

Of course, I am simplifying here. Wait for the final survey results for a more detailed (and nuanced) analysis.  

Meanwhile, if you are involved in your organization's digital marketing efforts, please take ten minutes to participate in our Digital Marketing Technology Survey. In return we'll send you a summary of the findings and invite you to a special webinar sharing the results.

Webinar - From Intranets to Digital Workplace - September 30 #DigitalWorkplace #intranet Tue, 15 Sep 2015 16:08:00 +0000 You may have heard of the emerging concept of the "Digital Workplace," where employees go to get work done digitally. What is this concept, and what does it mean for traditional intranets, emerging social collaboration spaces, and line-of-business systems?

Savvy enterprise digital leaders are coming to recognize that their purview has broadened considerably. Based on the advisory sessions with KM and Intranet managers among RSG subscriber base, we know can present a daunting challenge.

But the notion of a Digital Workplace is also an opportunity for those with vision to reshape the employee experience by working from the screen backwards.

Join Tony Byrne as he shares recent RSG findings on best practices for transitioning from a traditional intranet to a modern digital workplace.

Register here

Webinar Details:

From Intranets to Digital Workplace

Date: Wednesday, September 30, 2015

Time: 12:00-12:30 PM EST (16:00-16:30 UTC/GMT 17:00 BST)

We look forward to seeing you then.

New Digital Marketing Reference Models #digitalmarketing #socialmedia Mon, 14 Sep 2015 07:32:00 +0000 The term “Digital Marketing Technology” (or “MarTech” for short) has entered into common usage, although people often disagree on exactly what it means.

Construed very broadly, digital marketing technology is the collection of digital systems that marketers use to gather, cultivate, and nurture leads and customers. Traditionally, these systems reflected how a marketer wanted to represent a brand or product line.

More Customer Centric

However, as marketing becomes (or aspires to become) more customer centric, marketers increasingly sense that new approaches must focus much more intensely on customer preferences — including their browsing and buying history — and meet them in the channel of their choosing (mobile, in-store, catalog, or otherwise).

Top-performing organizations already recognize that a superior customer experience is intrinsically tied to the quality of their digital channels, and companies that sell tangible products effectively tie together in-store and digital shopping experiences. However, the quest for effectiveness in omni-channel marketing is hampered by a lack of practical frameworks to assess current states, conduct multi-stakeholder analysis, and help charter custom roadmaps for enterprise contexts.

Two Reference Models

So today we're sharing a couple of reference models with our subscribers:

1) A more traditional, architectural reference model that describes a layered inventory of digital marketing systems, to form a baseline for further analysis of functional, integration, and security needs

2) A complementary approach that examines the efficacy and usability of enterprise systems from the perspective of the consumer -- tying systems analysis more closely to business value via the pursuit of consumer engagement and increased sales

Subscribers can download the briefing, "Digital Marketing Reference Models," straight away.

If your firm is not a subscriber (and maybe it is, already), peruse this information to learn more about RSG research.


Deelpunt, by any other name... #sharepoint #DigitalWorkplace Thu, 10 Sep 2015 15:24:00 +0000 Deelpunt?  Crudely, that's Dutch for SharePoint.  Actually, "SharePoint" doesn't translate very well into other languages, which is really apt when you think about it, because as technology it's really in a segment all by itself.

For better or worse -- I think mostly worse -- there's no other platform in the world that does the breadth of what SharePoint does.  The enormous gravitational effect that SharePoint exerts on enterprise digital workplaces cannot be underestimated.  But new stars are aligning, so it's time to take a new perspective on the role of SharePoint going forward.

Join Us in Utrecht

I'll be offering some new perspectives at the Congres SharePoint in Utrecht, NL on 22 September, during a keynote entitled "SharePoint and the Future of Your Digital Workplace." Those who live in that part of the world: it's not too late to register.

If your firm is an RSG subscriber and you'd like to catch up in person that week in Holland, drop me a line.

Thoreau, Marketers and RSG Survey #digitalmarketing #trends Wed, 09 Sep 2015 12:25:00 +0000 American philosopher Henry David Thoreau said that "the mass of men lead lives of quiet desperation." Looking at the interim results from our ongoing Digital Marketing Technology survey, I am tempted to change that to "the mass of marketers". 

Exhibit A:  55% of survey respondents think that they are not leveraging the full potential of the marketing software they purchased.

Exhibit B: 44% of respondents think that they don't have the right marketing tools that fit their requirements. 

Okay, so many enterprises don't have the right marketing software and even if they do, they do not extract full value from the software they already paid for. QED. A caveat is in order: our survey is ongoing, so the final results will vary. 

What about you? Do you  march to a different drummer? If you are involved in your organization's digital marketing efforts, please take ten minutes to participate in our Digital Marketing Technology Survey. In return we'll send you a summary of the findings and invite you to a special webinar sharing the results.

B2E Mobile Apps: If you build, will they come? #mobile Tue, 08 Sep 2015 09:19:00 +0000 Consumer ecommerce companies increasingly give additional discounts to people who make a purchase via mobile apps instead of from a desktop site session. They want to incentivize more customers to download that company's app.

An interesting question came up the other day with one of RSG's subscribers: can this logic be extended to the enterprise?  Should we incent employees to use mobile workplace apps?

Incentives to increase mobile adoption

Based on my conversations with a few customers, I think such incentives can be helpful (within limits) for intra-enterprise cases.

Of course, instead of offering a discount, organizations would offer other kind of incentives, such as a gift card or perhaps a movie voucher or something like that.  There is precedent for this in intranet and social network settings, where you might need to overcome some initial resistance to get your colleagues to try out some new features.

However, questions then arise around how long can you sustain these incentives and what happens when these incentives are withdrawn. We learned from those previous "adoption" campaigns that goodies can never replace genuine business utility if you are looking for long-term employee engagement.

Make sure the mobile apps are good

Ultimately, the app will need to be able to self-sustain and deliver useful services to the employee.

This is easier said than done in an enterprise environment.  Some of the issues that need to be addressed are:

  • Too many apps: People can suffer from screen overload, and you'll want to make sure your app literally “stands out,” especially when it probably co-exists with a number of B2C apps
  • App complexity: A mobile app just tries to replicate a desktop site can also replicate complexity. Never overlook context and simplicity in a mobile context.
  • Poorly defined and implemented BYOD policies: Lack of clarity in what employees can or can’t do hinders mobile adoption
  • Ecosystem: You can go from one site to another on web but can’t easily switch from one app to another on your phone (though newer devices and larger screen sizes are mitigating this somewhat with split-screen experiences)

This is not an exhaustive list, but is still a good starter-set to consider in any discussion of mobile adoption.

If you depend solely on incentives, employees will game the system the same way buyers do with e-commerce site: use a desktop interface for the first few screens, then take the final step of ordering from their mobile device to make sure they get that one-time benefit. That’s a huge waste of resources for everyone.

Parting thought

Incentives are like a test ride; real value actually comes from the app.

Managing Work-in-Progress Digital Assets #DAM #brand Thu, 03 Sep 2015 07:00:00 +0000 We're often asked by our subscribers about "the world in front of DAM" -- how to manage the creation and tracking of assets long before they're done.

Though DAM technologies help us tell brand stories, what we call a DAM system has historically only managed finished or completed assets. To fulfill the need to manage the creation of digital assets and the creative process, a separate market of technologies has emerged.

In an Advisory Paper we released today for RSG's DAM stream subscribers, we define the enterprise discipline of Creative Operations Management (“COM”), and give an overview of the Work-in-Progress (“WIP”) technologies that support the creative process.

A WIP system -- be it part of a DAM, MRM, or a standalone tool -- facilitates a creative operations management strategy and practice via configurable workflows, digital markup, and discussions / commenting. In some cases, you'll also find lightweight project management features, such as resource planning and tasks lists / assignments. Some DAM vendors have built these features into their core DAM technology, while others have partnered with firms to provide the features separately.

If you need to manage your creative operations or track work-in-progress assets more efficiently, this paper provides insights to help you determine the best approach for you. Contact us if you have any questions.

Webinar - How to Select the Right Software in a Big Hurry (September 23) #DigitalWorkplace #standards Wed, 02 Sep 2015 17:11:00 +0000 In an ideal world, enterprise technology procurement teams would take their time to bring new solutions into the enterprise, patiently gathering requirements, prioritizing needs, and testing solutions. In the real world, selection teams don’t always have the luxury of time.

Join RSG's Jarrod Gingras as he presents a faster, more agile approach to technology selection.

Drawing on more than a decade of case studies, Jarrod will show you how to run a more efficient, iterative, and empirical selection process that will get you business value faster.

Register here

Webinar Details:

How to Select the Right Software in a Big Hurry

Date: Wednesday, September 23, 2015

Time: 2:00-2:30 PM EST (18:00-18:30 UTC/GMT 19:00 BST)

We look forward to seeing you then.

Call for Participation - RSG Survey on Digital Marketing Technology #digitalmarketing #socialmediamonitoring Fri, 21 Aug 2015 15:34:00 +0000 At RSG, we have closely tracked the digital marketing technology space for many years now. We have been advising customers make the right technology selection choices and also helping them derive optimal value from marketing technology investments. Our research is greatly enhanced by the in-depth feedback we receive from practitioners globally.

If you are involved in your organization's digital marketing efforts, please take ten minutes to participate in our Digital Marketing Technology Survey. In return we'll send you a summary of the findings and invite you to a special webinar sharing the results.

More Details

This survey assesses different aspects of digital marketing, like common use cases, tool satisfaction, and maturity levels among organizations like yours.

Here, Digital Marketing Technology refers to the various software products such as campaign management, marketing automation, content marketing, social media marketing, mobile marketing and more. This is an illustrative, not an exhaustive, list.

We take privacy and discretion very seriously. All responses will be kept strictly confidential and RSG will never publicly identify either you or your organization.

In return for your participation, you’ll receive a summary of the report findings when published, to contrast your current state with that of your industry peers. You will also receive an invitation to a webinar where RSG analysts will discuss the survey findings.

Next Step

Here is the link to the survey. Please participate and invite your colleagues to do so as well. Thank you.

Updated Enterprise Mobile Technology Evaluations Available #mobile #trends Fri, 21 Aug 2015 10:32:00 +0000 RSG has just released an update to our Enterprise Mobile Technology vendor evaluations.

The new release includes updates to our detailed reviews of IBM, Oracle, Salesforce, SAP, FeedHenry/Red Hat, July, Motorola/Zebra, Verivo, Xamarin, and Kinvey.

Enterprise Mobile Technology is a rapidly evolving marketplace and has seen a number of acquisitions. As a result, some vendor names have changed (e.g., FeedHenry) and more importantly, some of their strategies, too.

The wearables and IoT marketplace has also started to make an impact on mobile decision-making. Vendors have started providing support for these devices, although that support remains very nascent. RSG's research calls out specific capabilities where applicable.

Finally, you'll find updates for several existing evaluations based on customer and expert feedback.

As always, if you are a subscriber, you can log in and download your copy immediately. If you are not, you can download a complimentary sample.

HP MediaBin and OpenText Media Manager: grandaddies who keep on ticking #MediaAssetManagement #DAM Wed, 19 Aug 2015 13:19:00 +0000 There are some days when I feel like a relationship therapist for people who are unhappy with old versions of DAM systems. In particular, our subscribers often ring me up to opine at length about bad experiences with a legacy version of HP MediaBin or OpenText Media Manager.

When those customers inevitably arrive at the moment when they want to consider alternatives, it's often a challenge to even convince them that they should look at the latest versions of HP MB or OTMM vs. whichever alternatives make sense for their new short list.

I might line up dozens of ratings from our research that show how these tools perform across particular use cases, or how well each vendor is applying the latest search or transformation technologies. Sometimes, these ratings demonstrate that HP or OTMM is a stronger fit versus 7 to 10 other vendors.

And yet, I still hear, "I don't care. I just want a new vendor. I don't want to work with them anymore." That frequently-recurring sentiment is usually a reflection of the support relationships, not the actual technology performance.

Both HP MB and OTMM have evolved in recent years. However, compared their competition and in particular the growing SaaS mid-market, they've been comparably slow to innovate. OTMM only debuted an HTML5 interface last year after a long delay (most other vendors did so in 2011 or 2012). We give the edge to the new version of OTMM over HP MB as far as user experience; however the foundations of both technologies still resemble what was laid 12 to 15 years ago.

One advantage both of these systems have is that they are known for scalability.  Also, they boast the functionality to support a very diverse range of complex scenarios, within both marketing and broadcasting. But that comes at a hefty price, and usually as part of a broader enterprise deal that incorporates other HP or OTEX technologies. As such, we don't see SMBs sticking with or even considering these tools.

Also, the majority of deployments for these tools are on premise, not in the cloud, so you'll want to understand your deployment strategy before considering one of these solutions.

In the latest major release of our research, we've updated our evaluations of both of these big vendors' DAM tools. You can also use our RealTime vendor comparison tool to get a look at our detailed ratings, as well.

First MarTech event in London October 20 & 21 #digitalmarketing #martech Tue, 18 Aug 2015 07:49:00 +0000 I'm elated to be participating and speaking at the first MarTech event in Europe, to be held in London on October 20 & 21. Similar to what we focus on in our Marketing Automation and Social research, the event will dive deep into the topics of targeted marketing, mobile advertising, and analytics. 

You can use the code "MarTechRealStory" for a 15% discount on registration. If you're a Real Story Group subscriber and plan to attend, please let me know in advance, and you'll receive an invitation to a customer appreciation dinner.


Does Extensis Portfolio have a future in the bigger world of Enterprise DAM? #DAM #digitalmarketing Mon, 17 Aug 2015 12:24:00 +0000 Extensis Portfolio was one of the first software products to carry the DAM classification moniker. Similar to the early versions of Canto Cumulus, Portfolio was in the category of what I like to refer to as "iPhoto on steroids." 

A step up from what came with your Mac iOS, and priced at less than $1,000 per user, these early workgroup DAM solutions were the first to enable marketing, branding and creative teams to share, find and transform assets.

DAM is very different now; the low-fi, small workgroup DAM scenario that exists simply to establish a searchable "one version of the truth" -- while still relevant -- now at a minimum requires teams to share and distribute beyond their own small team to the broader enterprise, partners, and even directly to customers.

Though Portfolio still mostly supports workgroup / departmental use cases, both the product and the company have come a long way since their early days. Extensis now has over 100 employees, making it one of the biggest pure-play DAM companies in the industry.  

Despite this significant market presence for 20+ years, the company has been slow to innovate and step up to support larger implementations. Heavily used in art departments, creative agencies, museums, and libraries, Portfolio rarely forms part of the creative process -- it usually just stores final assets.

Oftentimes RSG gets engaged in "Portfolio divorce" discussions with our subscribers, who look to us to find a more functionally rich, enterprise-grade solution. As a result, Extensis is losing out to SaaS vendors like Bynder and Widen in particular, who offer a broader feature set, albeit at a higher price.

The question for you as a buyer is: how urgent is the need to grow beyond your departmental Portfolio implementation, and do you want to wait for Extensis to take you there? Will simplicity, low cost, and ease of implementation continue to be enough for Extensis to maintain their market presence?

To facilitate integration, Portfolio does now have an API, and Extensis is increasing update frequency, rolling out of a number of features in order to both retain customers and silence their detractors.

Are they enough for you? We can help you decide. We've just updated our review of Extensis Portfolio in our Digital and Media Asset Management report, or you can use our RealTime vendor comparison tool to get details on how Portfolio compares to 40+ DAM vendor alternatives.