This week's release in our Logo Landscape Series is the 2014 Digital & Media Asset Management Logo Landscape
In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise
This week, we release a new Version 10 of our ECM research. It's a major release and you'll find a lot that's new. Below, I highlight the key changes
We've consistently called out the sub-optimal CMS experience for content authors and how your CMS architecture could constrict content publishing.
Next up in our Logo Landscape Series is the 2014 Enterprise Collaboration & Social Software Logo Landscape
Like their commercial brethren, you can see a kind of restless desire among the major open source WCM projects to go "up-market," by making their systems more enterprise-friendly -- and by extension more complicated
Understanding the difference between Mobile Application Management and Mobile Experience Management can help enterprise technology leaders take their mobility strategies to the next level
This activity strengthens my belief that cloud-file sharing as a simple, stand-alone category of tools is not going to persist for long
I recently wrote an advisory paper on interoperability and (open) standards in DAM and MAM. I was inspired by the complexities of the world of enterprise DAM /MAM technology where the ability to interoperate among systems becomes critical for many organizations.
As industry analysts, we are constantly trying to categorize technology offerings from vendors in meaningful ways.
Your enterprise salespeople are increasingly mobile. More than ever, they need access to collateral — brochures, presentations, contracts, pricing charts, and so forth — while on the move. How can you provide effective access to the latest documents for salespeople who aren’t tethered to your internal enterprise network?
Marketing technologists should ask themselves if their enterprise architectures and systems allow them to work with large internal and external data sets, combining them as needed.
Because Digital & Media Asset Management involves giant, typically high-resolution files, SaaS-based DAM has not historically offered a compelling proposition. Still, more of you have been asking us about SaaS DAM, despite your (quite reasonable) skepticism. Vendors have worked to improve performance as well
For most enterprises, selecting technology can be like picking a winner of the NCAA Basketball Tournament.