SharePoint as a DAM: Suitability, Limitations, and Alternatives

  • April 18, 2014

Known primarily for workgroup management of MS Office files, Microsoft SharePoint is also an omnibus information management platform with potentially many other uses. So customers can reasonably ask if it will suffice for Digital Asset Management (DAM) scenarios as well

IBM to acquire Silverpop

  • April 14, 2014

In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise

When your Open Source WCM system gets enterprisey

  • April 8, 2014

Like their commercial brethren, you can see a kind of restless desire among the major open source WCM projects to go "up-market," by making their systems more enterprise-friendly -- and by extension more complicated

Interoperability and Standards in DAM and MAM

  • April 1, 2014

I recently wrote an advisory paper on interoperability and (open) standards in DAM and MAM. I was inspired by the complexities of the world of enterprise DAM /MAM technology where the ability to interoperate among systems becomes critical for many organizations.

Mobilizing your Salesforce: EMC|Documentum, IBM FileNet, SharePoint, Box, or...?

  • March 28, 2014

Your enterprise salespeople are increasingly mobile. More than ever, they need access to collateral — brochures, presentations, contracts, pricing charts, and so forth — while on the move. How can you provide effective access to the latest documents for salespeople who aren’t tethered to your internal enterprise network?