IBM to acquire Silverpop

  • April 14, 2014

In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise

Why would Lithium want to acquire Klout?

  • March 12, 2014

While the interwebs have been buzzing for about a month now about an alleged acquisition of Klout by Lithium, the potential new parent company still hasn’t as much as peeped about this transaction. Legal terms and obligations notwithstanding, I hope Lithium changed its mind. If they really want to go IPO some day, they might need to make more careful buying decisions

Self assessment of our 2013 predictions

  • January 17, 2014

Every year, we make technology predictions about the various content technology marketplaces that we cover. And rather uniquely, we go back and see how we fared. So here's how we fared with our 2013 predictions:

Ten 2014 Technology Predictions

  • January 14, 2014

It's that time of year for our team of Real Story Group analysts to reveal our 2014 predictions, where we try to predict what the future holds in the technology world.

2014 Digital Marketing Technology Market Analysis

  • January 7, 2014

This advisory looks at how the marketplace – both in terms of products and vendors – is evolving. It also offers a comparative analysis of the relative risks associated with each digital marketing technology vendor.

When it rains, it pours (Oracle) clouds

  • January 6, 2014

Oracle has done this before; at some point in time, they had four or five different Portal products. However, it took a really long time for them to actually consolidate and integrate multiple offerings. So while it may be a good thing to get different options from one single vendor

If you keep chasing the puck you may never get there

  • December 6, 2013

Perennial NHL all-star Wayne Gretzky famously advised skating to where the puck was going, not where it had been — a phrase that has since gotten widely adopted in a tech world fraught with endemic change

Social Media Marketing is a Double-Edged Sword

  • November 27, 2013

Two examples, one a hit and the other a miss, highlight the promise and perils of social media marketing. Capitalize on the small windows of opportunity and avoid hara-kiri by understanding the nuances of the new medium.