In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise
Marketing technologists should ask themselves if their enterprise architectures and systems allow them to work with large internal and external data sets, combining them as needed.
For most enterprises, selecting technology can be like picking a winner of the NCAA Basketball Tournament.
While the interwebs have been buzzing for about a month now about an alleged acquisition of Klout by Lithium, the potential new parent company still hasn’t as much as peeped about this transaction. Legal terms and obligations notwithstanding, I hope Lithium changed its mind. If they really want to go IPO some day, they might need to make more careful buying decisions
Facebook purchase of WhatsApp signals (or rather screams) the arrival of the mobile channel. What are the key take aways for enterprise technologists and marketers?
Every year, we make technology predictions about the various content technology marketplaces that we cover. And rather uniquely, we go back and see how we fared. So here's how we fared with our 2013 predictions:
It's that time of year for our team of Real Story Group analysts to reveal our 2014 predictions, where we try to predict what the future holds in the technology world.
This advisory looks at how the marketplace – both in terms of products and vendors – is evolving. It also offers a comparative analysis of the relative risks associated with each digital marketing technology vendor.
Oracle has done this before; at some point in time, they had four or five different Portal products. However, it took a really long time for them to actually consolidate and integrate multiple offerings. So while it may be a good thing to get different options from one single vendor
Apache Cordova, the open source hybrid app development environment, has released a new version (3.3.0 for those tracking it). This release fixes a lot of bugs for Android, Windows and Blackberry devices. More importantly, it also now supports Ubuntu Touch and Amazon's Fire mobile operating systems
Marketing automation software vendor Marketo acquired Insightera, which sells tools that utilize web analytics, location info, and CRM data to display more targeted content to website visitors
Perennial NHL all-star Wayne Gretzky famously advised skating to where the puck was going, not where it had been — a phrase that has since gotten widely adopted in a tech world fraught with endemic change
What's a hardware company like Apple going to do with a service like Topsy that mines Twitter? So far, only a niche but social media marketing likely to gain importance
We recently updated our Digital Marketing and Digital Workplace vendor map, which plots technology vendors across our nine different research areas.
Two examples, one a hit and the other a miss, highlight the promise and perils of social media marketing. Capitalize on the small windows of opportunity and avoid hara-kiri by understanding the nuances of the new medium.