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Brand & Digital Asset Management blog posts

Irina Guseva

Should you rely on DAM for your digital preservation needs?

Added By Irina Guseva on 1-Apr-2013

All around the world, there are towns and even provinces built around corporations and companies. Where the streets have no names that are not connected to the company's founder, or his favorite pet. ... Continue Reading

Theresa Regli

Talking DAM, MAM, Cloud, and Big Data in London and New York

Added By Theresa Regli on 28-Mar-2013

April and May often seem like a long continuous road trip for The Real Story Group analyst team. We're out teaching and speaking at many of the industry's premier events, and meeting with our subscribers both near and far ... Continue Reading

Irina Guseva

Lucene in the sky of diamonds

Added By Irina Guseva on 5-Mar-2013

While I still find myself incapable of giving a satisfying answer to those asking the question, “What’s the best enterprise search engine?” -- in the same vein with “What’s the best CMS?” -- I have to admit that there’s one that stands out based on its activity and progress in the past few years, particularly when it comes to application search. And the name to the search engine is ... Continue Reading

Theresa Regli

Reality Check: DAM Vendors in 2013

Added By Theresa Regli on 27-Feb-2013

The purpose of this chart — and the vendor-by-vendor analysis provided to our subscribers via our new 2013 DAM Market Analysis briefing — is to provide you with some key indicators to recognize and weigh risks ... Continue Reading

Theresa Regli

What's New with North Plains and Adobe DAM

Added By Theresa Regli on 26-Feb-2013

Earlier this week we released another update to our Brand & Digital Asset Management Report -- with the latest evaluations of two vendors about whom we get frequent questions: North Plains and Adobe ... Continue Reading

Kashyap Kompella

What should you make of vendor market share leadership claims?

Added By Kashyap Kompella on 21-Feb-2013

Where's the fine print? You can creatively define a category that eliminates everyone else and preside over a parallel universe in which only you reside. ... Continue Reading

Theresa Regli

Should you buy a DAM system from your agency or integrator?

Added By Theresa Regli on 13-Feb-2013

Still, I always have to caution customers when they immediately think the 3rd-party offering via an agency or integrator will prove much easier than going directly to a vendor ... Continue Reading

Irina Guseva

Flirting with enterprise technology - Mr. Right or Mr. Right Now?

Added By Irina Guseva on 6-Feb-2013

In a recent advisory call, a Real Story Group client posed her incumbent Web CMS replacement dilemma in a slightly unconventional way: “Do you think I should settle for Mr. Right Now, or should I wait for Mr. Right?” she asked me ... Continue Reading

Theresa Regli

Can you use your CMS or DAM on your mobile device?

Added By Theresa Regli on 31-Jan-2013

I had made the case that mobile-enabled user interfaces for content management systems -- ones that allow you to pull up a content management system on a mobile device to maintain your web site, documents, or other digital assets -- was a very real and current way of managing content. My fellow panelist, however, thought no one was going to be bothered managing enterprise content on their mobile device ... Continue Reading

Tony Byrne

Vendor Subway Map - 2013

Added By Tony Byrne on 29-Jan-2013

Here's the latest edition of our famous vendor subway map. With this latest iteration, we add the Cloud File Sharing marketplace, a.k.a., the beige line.

We also account for other vendor additions and subtractions -- typically via mergers and acquisitions, such as the ones that finally put Oracle firmly on the purple line ... Continue Reading

Theresa Regli

Challenge of Scale Part 7 - Digital Asset Management

Added By Theresa Regli on 21-Jan-2013

So with DAM systems still ranging from single-user desktop applications to full-blown enterprise software systems (though all vendors will tell you they're "enterprise grade," don't believe them), how do you know the difference? ... Continue Reading

Theresa Regli

With DAM, do museums still need Collections Management Systems?

Added By Theresa Regli on 18-Jan-2013

Museums both large and small have been among the earliest adopters of Digital Asset Management (DAM) systems. As curators of tangible, real objects -- ones that are often ancient, sacred, or one-of-a-kind -- museum DAM teams have a uniquely curatorial approach to their digital assets ... Continue Reading

Theresa Regli

Canto, Razuna, Woodwing/Elvis, VYRE and EMC updates

Added By Theresa Regli on 4-Jan-2013

Yesterday we released version 5.2 of our Brand & Digital Asset Management evaluation research, with updates on vendors & tools across the market spectrum ... Continue Reading

Tony Byrne

How Did Our Predictions Fare in 2012?

Added By Tony Byrne on 18-Dec-2012

Every year we make predictions about the coming annum, and every year, we go back and see how our predictions actually fared. See, for example, our assessment of our 2011 predictions.

Below I'll evaluate how our 2012 predictions (from December, 2011) held up ... Continue Reading

Irina Guseva

How to handle product demos gone wrong

Added By Irina Guseva on 7-Dec-2012

If you're undertaking a selection of a WCXM or a DAM system, or any other piece of enterprise technology for that matter, you'll want to see a demo, to witness first-hand all the bells and whistles ... Continue Reading

Theresa Regli

North Plains acquires VYRE: what it means for customers

Added By Theresa Regli on 6-Dec-2012

North Plains, one of the few goliaths of the DAM space, announced this week an acqusition of VYRE, a onetime web content management vendor that in the last few years shifted its focus to brand and marketing resource management. ... Continue Reading

Theresa Regli

Twelve Predictions for 2013

Added By Theresa Regli on 4-Dec-2012

Each year around this time, all the Real Story Group analysts get together to partake in some crystal-ball gazing about where the content technology market will head in the next year.

Here are our collective predictions for 2013: ... Continue Reading

Tony Byrne

Out of the Autonomy Frying Pan and into the OpenText Fire?

Added By Tony Byrne on 26-Nov-2012

I note with interest that OpenText is offering a a "software trade-in" for Autonomy customers. ... Continue Reading

Kashyap Kompella

Should Autonomy customers head for the exit door? Should prospects stay away?

Added By Kashyap Kompella on 26-Nov-2012

The recent controversy does not change the fundamentals of the Autonomy family of products nor the company DNA. HP appears to be doing its due diligence after the fact. But as a potential customer, you’re well advised not to leave your due diligence until after your purchase. ... Continue Reading

Jarrod Gingras

What Are Your Big Challenges for 2013?

Added By Jarrod Gingras on 21-Nov-2012

This is the time of year when we start to look back and reflect on the past twelve months and begin to look forward to what's next. As some you know, in addition to our premium research and associated advisory sessions, some of our subscribers ask us to assist them in a more hands-on consultative engagement ... Continue Reading

Tony Byrne

What Technology Customers Can Learn from the HP-Autonomy Debacle

Added By Tony Byrne on 20-Nov-2012

The short version of my argument is this: I believe Autonomy's impressive financial results (at least those reported) served to conceal key warning signs about its aging flagship search technology, doped-up sales strategies, warped internal culture, and growing disdain for its own customers ... Continue Reading

Theresa Regli

Who's buying your analyst's dinner?

Added By Theresa Regli on 19-Nov-2012

The whole affaire, as well as a recent request I received from a Digital Asset Management vendor, reminded me that the world of technology analysis is no less shifty -- it's just that the attempted manipulation of the system for personal and business gain is of a different nature ... Continue Reading

Kashyap Kompella

Coming soon - Gamification technology review, and a complimentary webinar

Added By Kashyap Kompella on 8-Nov-2012

Surprisingly (or maybe not so surprisingly), we found scant information about the practical implementation and technical aspects of gamification software for enterprise buyers. To plug this information gap, we've readied just such a guide for you ... Continue Reading

Kashyap Kompella

Is there a video in your business process?

Added By Kashyap Kompella on 7-Nov-2012

Increasingly, your customers are not just passive content consumers but active creators of content, carrying sophisticated video creation equipment, a.k.a., smartphones. Smart enterprises can take advantage by considering video a first-class object in their business processes ... Continue Reading

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