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Added By Tony Byrne on 5-Dec-2011
Like all analyst firms, every year-end we make predictions. I think we're fairly unique, though, in going back to see how our earlier predictions fared. Let's see whether our predictions for 2011 actually panned out. These were the twelve predictions we made in December, 2010 ... Continue Reading
Added By Irina Guseva on 13-Oct-2011
Last week I attended the Adobe MAX annual customer conference in Los Angeles. My primary interest revolved around WCM/WEM and DAM, and checking out how the acquisitions of Day Software and Omniture are getting integrated. To remind you, we cover Adobe’s CQ5 product in our WCM evaluations, and CQ DAM and Scene7 in our DAM report. ... Continue Reading
Added By Sanjeev Gupta on 8-Jul-2011
Going through technology selection is like finding yourself a bride or a groom – everyone will we have their own opinions to share, with a lot of hype being built around each one's recommendations. But really, no one but you knows what you want and what your real priorities are. ... Continue Reading
Added By Irina Guseva on 6-Jul-2011
The word adobe traces its roots to spoken Arabic (from Coptic), where it was al tub, or "the brick." Adobe's recently announced Digital Enterprise Platform (ADEP) can be described as a tub of bricks for building tablet, mobile, web, and desktop applications. The "tub" in this case is CRX -- the repository layer that Adobe took over via the Day Software acquisition. ... Continue Reading
Added By Adriaan Bloem on 28-Oct-2010
I tend use cars as a metaphor to describe the differences among software products. Even in internal discussions among our team of analysts. Which is how this came up last week: I described a particular system as a Toyota compared to another vendor's Ferrari ... Continue Reading
Added By Alan Pelz-Sharpe on 9-Sep-2010
Our product evaluations are here for one purpose alone -- to provide buyers with truly independent, technical, and critical assessments of the products they are considering. What this means in practice is that some products get added to our services, and others quietly get dropped ... Continue Reading
Added By Tony Byrne on 8-Sep-2010
Our colleague Phil Kemelor offers a briefing for our Web Analytics research subscribers assessing IBM's recent acquisition of Unica. To quote ... Continue Reading
Added By Adriaan Bloem on 19-Aug-2010
There's an odd fascination with equestrianism in technology. Vendor landscapes are often described as horse races; there's leaders and laggards, winners and losers. That's great for gamblers, investors, and jockeys. But it's not very useful ... Continue Reading
Added By Tony Byrne on 18-Aug-2010
After discussions with several Coremetrics customers, we've taken a second look at IBM's acquisition of the web analytics vendor. To quote ... Continue Reading
Added By Alan Pelz-Sharpe on 12-Aug-2010
Explaining technical concepts -- which are often quite abstract -- can be quite a challenge. So at the Real Story Group we often try to be creative in how we go about explaining things ... Continue Reading
Added By Phil Kemelor on 19-Jul-2010
I started working the Web Analytics Report for The Real Story Group (formerly CMS Watch) three years ago. It took me six months to complete the first edition, working pretty much full time. This was a new endeavor; the only other coverage of the web analytics space was done by ... Continue Reading
Added By Tony Byrne on 12-Jul-2010
Many of our enterprise research customers are reporting an interesting trend: fewer responses to their RFPs (a.k.a., "tenders"). Even vendors they had at the top of their lists may decline to bid. This puzzles them ... Continue Reading
Added By Tony Byrne on 30-Jun-2010
Yesterday we released Version 5 of our Web Analytics evaluation research, with detailed evaluations of 22 vendors ... Continue Reading
Added By Alan Pelz-Sharpe on 22-Jun-2010
In the UK today, the new Chancellor of the Exchequer George Osbourne will announce his emergency budget details. The one thing we know in advance is that this will contain some of the most severe cuts in recent history ... Continue Reading
Added By Tony Byrne on 18-Jun-2010
Please join me for a free webinar -- "When Google Analytics Isn't Enough: Alternatives in the Web Analytics Marketplace, 2010" -- examining the pros, cons, and alternatives to Google Analytics, on Tuesday, 29 June, at 1:00pm EDT ... Continue Reading
Added By Tony Byrne on 16-Jun-2010
IBM announced yesterday that it's acquiring web analytics vendor Coremetrics (dang: just after we last updated our vendor map...) ... Continue Reading
Added By Tony Byrne on 15-Jun-2010
Here's our latest take on the marketplaces we cover. We still can't fit all the vendors we evaluate, but we're getting closer ... Continue Reading
Added By Phil Kemelor on 7-Jun-2010
A few months ago, Google promised to make it easier for website visitors to opt out of tracking by sites that employ their free Google Analytics service. Their announced solution last week strikes me as a bit of grandstanding on one hand ... Continue Reading
Added By Alan Pelz-Sharpe on 3-Jun-2010
I was myself once a systems integrator, and many of my friends still work for systems integrators. This is my roundabout way of saying sorry in advance for the following video ... Continue Reading
Added By Theresa Regli on 11-May-2010
My colleague Alan Pelz-Sharpe and I frequently engage in friendly debate. Recently, we've been discussing the pros and cons of using scoring spreadsheets in the vendor evaluation process ... Continue Reading
Added By Tony Byrne on 21-Apr-2010
Yesterday we released our "Cross-Check" for Web Analytics vendors, circa mid-2010 ... Continue Reading
Added By Theresa Regli on 8-Apr-2010
One of my favorite parts of my job is the educational aspect - helping people new to content technology understand what it does and how it works. ... Continue Reading
Added By Jarrod Gingras on 7-Apr-2010
This session will be a fast-paced debate exploring a variety of controversial ECM-related issues and trends ... Continue Reading
Added By Jarrod Gingras on 1-Apr-2010
For the last several years, I've had the honor of hosting our Stump the Consultant panel at the info360: AIIM Expo ... Continue Reading
Added By Tony Byrne on 1-Apr-2010
I'm delighted to announce today that we have just released new research on emerging technologies that will transfer live human beings to the Cloud ... Continue Reading
Added By Jarrod Gingras on 31-Mar-2010
As we continue to grow globally, we're looking for a motivated account exec in the UK or Europe ... Continue Reading
Added By Jarrod Gingras on 31-Mar-2010
Theresa Regli recently recorded this video using one of her favorite analogies: selecting the right enterprise software is a lot like selecting the right wine to have with dinner ... Continue Reading
Added By Tony Byrne on 24-Mar-2010
Is it a buyers' market for content technologies? Some enterprises believe that technology suppliers are so hungry for business that they will line up for kilometers to respond to an RFP. ... Continue Reading
Added By Jarrod Gingras on 19-Mar-2010
There are many ways to measure success of an information management project. Project leaders typically want to "help" your colleagues, but how do they know they're successful? ... Continue Reading
Added By Alan Pelz-Sharpe on 17-Mar-2010
Whilst recently working on a change management initiative for one of our multinational clients, I had a bit of an "aha!" moment. I was in the midst of explaining to the assembled team members how their future information management system ... Continue Reading
Added By Alan Pelz-Sharpe on 15-Mar-2010
As you may know, a lot of our work at the Real Story Group involves helping people make the right information management buying decisions. Not surprisingly, one of the most common areas where our customers seek our counsel is with vendor scoring and assessment methodologies ... Continue Reading
Added By Phil Kemelor on 24-Feb-2010
Does Google Analytics' new availability on apps.gov mean unfettered availability of the free analytics tool for US federal government agencies? A story in SearchEngineWatch might lead you to think so, but key leaders in the Federal web analytics community point out ... Continue Reading
Added By Tony Byrne on 23-Feb-2010
Today we released a new advisory paper, "How the New Platforms vs. Products Debate Impacts Your Success." Subscribers to any of our EI Watch, SharePoint Watch, and CMS Watch research streams can ... Continue Reading
Added By Alan Pelz-Sharpe on 22-Feb-2010
Welcome to the Real Story Group! For my colleagues and I this is an exciting time, and part of a continuing adventure that I hope you will join. ... Continue Reading
Added By Tony Byrne on 17-Feb-2010
Welcome to the Real Story Group. Today we cut over to our new website(s) ... Continue Reading
Added By Tony Byrne on 11-Feb-2010
Early next week, we will be re-launching this website, adding some new sites, and at a more fundamental level, revamping the way we serve our customers. ... Continue Reading
Added By Alan Pelz-Sharpe on 8-Feb-2010
Our colleagues over at Forrester recently undertook some interesting research regarding content management investment attitudes in 2010 (DM, RM and WCM). The overall finding was along the lines one might expect ... Continue Reading
Added By Alan Pelz-Sharpe on 3-Feb-2010
Our job here is to advise buyers of technology, never vendors. But today I am going to make an exception and give the vendors out there a solid tip. Do your homework before responding to RFPs ... Continue Reading
Added By Tony Byrne on 20-Jan-2010
We're looking to hire a UK- or Europe-based (with native English) sales and support executive. You can ... Continue Reading
Added By Tony Byrne on 16-Dec-2009
Yesterday we issued our twelve predictions for 2010. Once again, I'll look back at our 2009 predictions and see how we did ... Continue Reading
Added By Jarrod Gingras on 15-Dec-2009
With only a few weeks left in 2009, it's time for our team of CMS Watch analysts to reveal our 2010 predictions, where we make our best guesses as to what the Content Technology industry will hold for you in the new year ... Continue Reading
Added By Phil Kemelor on 13-Dec-2009
As I was viewing the demo of the latest WebTrends 9 release, I started to experience those familiar conflicted feelings. I liked some of what I was seeing: a further improvement to report presentation, real time alerts for rule-based changes in traffic. But at the same time, I was thinking ... Continue Reading
Added By Tony Byrne on 2-Dec-2009
We've just updated our "Content Technology Vendor Map" for 2010 ... Continue Reading
Added By Tony Byrne on 30-Sep-2009
Last week I heard Marko Hurst give a nice talk on search analytics, the topic of a forthcoming book he's co-authoring with Lou Rosenfeld. Marko emphasized the importance of integrating quantitative and qualitative analysis in any user experience effort ... Continue Reading
Added By Tony Byrne on 16-Sep-2009
Phil provided some very useful background on the deal and initial thoughts earlier this morning. Here are a few more comments. ... Continue Reading
Added By Phil Kemelor on 16-Sep-2009
Well, timing is a funny thing as I just wrote on Monday about the gossamer threads that are web analytics financial stability. No sooner had the proverbial ink dried than Adobe acquired Omniture ... Continue Reading
Added By Phil Kemelor on 14-Sep-2009
Financial stability among web analytics vendors is a curious topic. What does it really mean and how does it really affect your investment in web analytics? History shows that it's not a question with a neat answer ... Continue Reading
Added By Phil Kemelor on 4-Aug-2009
On a day-to-day basis, I tend to view web analytics through the lens of my roles as both an analyst and consultant. For me, this takes more of a ... Continue Reading
Added By Theresa Regli on 2-Jul-2009
As Murraymania swept the UK, I settled into my seat on Court No. 2 last week, on Wimbledon's always-action-packed middle Saturday ... Continue Reading
Added By Tony Byrne on 1-Jul-2009
In recent months I've encountered several customers of web analytics mega-vendor Omniture who had a very specific gripe about the platform: ... Continue Reading
Added By Phil Kemelor on 1-Jul-2009
Just read an interesting post on Tom Miller's blog summarizing NYC Mayor Bloomberg's keynote note from the Personal Democracy Forum ... Continue Reading
Added By Kas Thomas on 25-Jun-2009
As I talk to people in the content-technology industry (if I may call it that), I'm struck by a common thread that has begun to emerge in conversations involving roadmaps and futures ... Continue Reading
Added By Phil Kemelor on 17-Jun-2009
It may be that we are on the verge of significant changes to the US Federal government policy on the use of persistent cookies ... Continue Reading
Added By Tony Byrne on 27-May-2009
At CMS Watch, we're advocates only for you, the technology customer. But sometimes the customer is unreasonable ... Continue Reading
Added By Phil Kemelor on 25-May-2009
When Omniture announced its Q1 2009 earnings a few weeks ago, there was a bit of heartburn among its investors because ... Continue Reading
Added By Phil Kemelor on 13-May-2009
One of the many great discussions at last week's JBoye conference in Philadelphia centered on Douglas Bowman leaving Google for Twitter ... Continue Reading
Added By Tony Byrne on 8-May-2009
I had the pleasure of participating in the JBoye 09 conference in Philadelphia, USA earlier this week ... Continue Reading
Added By Phil Kemelor on 5-May-2009
You might have missed the 21 April announcement from Google Analytics regarding the public availability of its Data Export API ... Continue Reading
Added By Theresa Regli on 24-Apr-2009
When I think of Earls Court, London, the first thing that comes to mind for me is the many Led Zeppelin concerts I grew up listening to that were recorded in this hallowed venue ... Continue Reading
Added By Phil Kemelor on 23-Apr-2009
When the Web Analytics Association (WAA) reviewed the 2008 edition of the CMS Watch Web Analytics Report, they noted that while ... Continue Reading
Added By Phil Kemelor on 14-Apr-2009
Since Alex Yoder took over the reins as CEO at web analytics vendor WebTrends in August, the company has been on an active campaign to make itself over on both the image and product development fronts ... Continue Reading
Added By Phil Kemelor on 7-Apr-2009
Last week I had a great conversation about web analytics with the CIO of a U.S. federal government agency ... Continue Reading
Added By Tony Byrne on 27-Mar-2009
Yesterday we released our latest online certificate course, "Fundamentals of Web Analytics Technology" ... Continue Reading
Added By Phil Kemelor on 24-Mar-2009
Like the month of March, software vendor offerings will go in like a lion and out like a lamb ... Continue Reading
Added By Adriaan Bloem on 18-Mar-2009
Spring is here, and, as in Autumn, this means new products released and new version numbers ... Continue Reading
Added By Tony Byrne on 18-Mar-2009
Today we announced some findings from our Web Analytics Report 2009 about the state of the video and mobile analytics ... Continue Reading
Added By Phil Kemelor on 10-Mar-2009
Do you practice web analytics for a government agency, a non-profit organization, an educational institution, or a branch of the military? ... Continue Reading
Added By Jarrod Gingras on 5-Mar-2009
Based on feedback from you, we've modified our subscription options a bit ... Continue Reading
Added By Tony Byrne on 3-Mar-2009
Today we updated our semi-famous "subway map" for 2009 ... Continue Reading
Added By Kas Thomas on 17-Feb-2009
It's amazing to me that so many of the vendors we cover at CMS Watch (even some that claim to have deep expertise in marketing and social-web sorts of things) still haven't figured out ... Continue Reading
Added By Tony Byrne on 17-Feb-2009
...is web analytics. At least for enterprise use. ... Continue Reading
Added By Tony Byrne on 12-Feb-2009
Fine summary in CIO Magazine's blog, about various customer "gag orders" some major ERP vendors are attempting to impose contractually ... Continue Reading
Added By Alan Pelz-Sharpe on 12-Feb-2009
"Nobody ever got fired for buying IBM" -- so the saying goes ... Continue Reading
Added By Alan Pelz-Sharpe on 22-Jan-2009
We're looking to hire a full-time Marketing Associate ... Continue Reading
Added By Phil Kemelor on 13-Jan-2009
Let's pick back up on the subject of web analytics data usage that I began in my post last week ... Continue Reading
Added By Alan Pelz-Sharpe on 10-Jan-2009
Customer-driven, web self-service will surely become a dominant theme for 2009. ... Continue Reading
Added By Phil Kemelor on 5-Jan-2009
One of the more interesting threads that I've read recently was on the Web Analytics Association Yahoo! Forum ... Continue Reading
Added By Janus Boye on 19-Dec-2008
November brought bad news for all Livelyzens ... Continue Reading
Added By Theresa Regli on 18-Dec-2008
I recently had the great fortune of taking a holiday trip around the diverse and beautiful country of South Africa ... Continue Reading
Added By Alan Pelz-Sharpe on 18-Dec-2008
One of my favorite little phrases is "double edged sword," and I found a perfect application for it recently, in a discussion of "incumbent" vendors ... Continue Reading
Added By Tony Byrne on 18-Dec-2008
I recently received an interesting survey from Steven Ashley, senior research analyst at Robert W Baird & Company, a financial services firm. The survey tried to figure out the analytics tools employed by the 500 most heavily-trafficked websites ... Continue Reading
Added By Tony Byrne on 16-Dec-2008
Today we released our annual predictions for 2009 ... Continue Reading
Added By Alan Pelz-Sharpe on 14-Nov-2008
Yesterday I attended the Interwoven annual Analyst Day in New York. It was an interesting day in many respects ... Continue Reading
Added By Phil Kemelor on 3-Nov-2008
Well, it was actually kind of an expected surprise ... Continue Reading
Added By Janus Boye on 26-Oct-2008
I've just started new research on how Google's many enterprise tools are being used ... Continue Reading
Added By Tony Byrne on 24-Oct-2008
I've been advising a large enterprise in the midst of a somewhat complex Web CMS and Component Content Management implementation ... Continue Reading
Added By Tony Byrne on 17-Oct-2008
We're looking forward very much to the annual J. Boye conference in Aarhus, Denmark during the first week in November, because ... Continue Reading
Added By Alan Pelz-Sharpe on 16-Oct-2008
I have decided that I love user group meetings, and I want to go to more, so please invite me to yours... ... Continue Reading
Added By Phil Kemelor on 13-Oct-2008
Omniture's share price tanked last week after it was downgraded by a Wall St analyst who found that ... Continue Reading
Added By Phil Kemelor on 23-Sep-2008
It was with some measure of satisfaction that I saw Justin Cutroni's blog on Google Analytics compliance with WAA metrics standards ... Continue Reading
Added By Phil Kemelor on 17-Sep-2008
Readers of the Web Analytics Report know that there are many steps to creating a successful web analytics initiative ... Continue Reading
Added By Phil Kemelor on 14-Sep-2008
I hope to see you in Aarhus this coming November at the tutorial I'm teaching at ... Continue Reading
Added By Phil Kemelor on 25-Aug-2008
Last week, European web analytics vendor Nedstat announced a new feature called "Live Segmentation" ... Continue Reading
Added By Tony Byrne on 21-Aug-2008
At the TDWI Summit this week, I had the opportunity to talk about Web Analytics with enterprise Business Intelligence (BI) execs ... Continue Reading
Added By Theresa Regli on 29-Jul-2008
Today we release a new edition of our Web Analytics Report 2008, a Basic Edition. This new edition focuses on the smaller players in the web analytics space ... Continue Reading
Added By Tony Byrne on 23-Jul-2008
A new season brings an updated vendor map: ... Continue Reading
Added By Phil Kemelor on 16-Jul-2008
Press releases are a funny thing, I thought as I saw the announcement from JupiterResearch that ... Continue Reading
Added By Tony Byrne on 11-Jul-2008
We're pleased that CMS Watch now covers ten different technologies, but I suspect that many of you take an interest in only one or two families of tools ... Continue Reading
Added By Phil Kemelor on 24-Jun-2008
Web Analytics Report readers know that one of the biggest issues about Omniture SiteCatalyst is the complexity of the implementation ... Continue Reading
Added By Phil Kemelor on 12-Jun-2008
For those who've read The Challenge of Mobile Analytics - Part 1 and hoping that the picture is brighter in Part 2, well...it all depends. ... Continue Reading
Added By Alan Pelz-Sharpe on 2-Jun-2008
You may remember a while back we launched our little competition to come up with a new name for our vendor positioning chart ... Continue Reading
Added By Phil Kemelor on 29-May-2008
Last year everyone was talking about Web 2.0; this year it's all about the mobile web ... Continue Reading
Added By Alan Pelz-Sharpe on 16-May-2008
As you know at CMS Watch we write critical product evaluations to help you avoid expensive procurement and deployment mistakes ... Continue Reading
Added By Phil Kemelor on 15-May-2008
Omniture's Q1 2008 financial results were as rosy as ever ... Continue Reading
Added By Theresa Regli on 9-May-2008
The worlds of SEO and enterprise search are not as far apart as you might think. Let me explain. ... Continue Reading
Added By Phil Kemelor on 8-May-2008
The recently concluded eMetrics Summit was somewhat quiet on the vendor front except for the Coremetrics announcement ... Continue Reading
Added By Phil Kemelor on 20-Apr-2008
The announcement to make Yahoo! IndexTools a free service, coming so quickly on the heels of the acquisition, would seem to serve notice to ... Continue Reading
Added By Phil Kemelor on 13-Apr-2008
This past week's announcement that Yahoo! purchased IndexTools puts a new spotlight on the web analytics marketplace. ... Continue Reading
Added By Alan Pelz-Sharpe on 6-Apr-2008
Since moving to the US in 2002 I have become a fan of The Atlantic magazine, and in particular the last page of each edition that contains the "Word Fugitives" column ... Continue Reading
Added By Phil Kemelor on 25-Mar-2008
Given pervasive confusion around analytics terminology, I lauded the Web Analytics Association's August, 2007 announcement of Report Definition Standards ... Continue Reading
Added By Phil Kemelor on 21-Mar-2008
"Who's number 1?" It's question people ask a lot in many domains, but especially software ... Continue Reading
Added By Phil Kemelor on 14-Mar-2008
There's a lot more to web analytics than simply running software. So please join me at a special full day web analytics workshop ... Continue Reading
Added By Phil Kemelor on 6-Mar-2008
Everybody loves a party, and Web Analytics vendor Omniture is no exception ... Continue Reading
Added By Tony Byrne on 5-Mar-2008
Many different tools -- and scores of vendors -- fall under the rubric of "content technologies." Can they be organized on a single page? ... Continue Reading
Added By Jarrod Gingras on 3-Mar-2008
Though we are not psychiatrists, as technology evaluators covering various content technologies, we spend many hours listening to some sad stories of software implementations gone wrong... ... Continue Reading
Added By Phil Kemelor on 25-Feb-2008
Today's e-mail brought in a news release from Coremetrics' announcing Coremetrics Connect. ... Continue Reading
Added By Janus Boye on 19-Feb-2008
jboye08, the annual international web conference in November in Aarhus, Denmark has begun accepting speaker proposals ... Continue Reading
Added By Phil Kemelor on 17-Feb-2008
If your vendor is a public company, listening to the quarterly earnings calls are a great way to get some insight into what to expect from the vendor in the short and long term ... Continue Reading
Added By Alan Pelz-Sharpe on 1-Feb-2008
Wall Street Journal columnist Lee Gomes wrote an interesting piece about industry analyst firm The Aberdeen Group ... Continue Reading
Added By Phil Kemelor on 1-Feb-2008
Analytics vendor WebTrends announced a host of additions to their new management team on Wednesday ... Continue Reading
Added By Phil Kemelor on 24-Jan-2008
Omniture completed its acquisition of Visual Sciences last week. So where does that leave HBX customers? ... Continue Reading
Added By Theresa Regli on 20-Jan-2008
We'd like to welcome Barbara Feldman, our new Customer Relationship Manager, who joined us on January 2nd ... Continue Reading
Added By Phil Kemelor on 16-Jan-2008
As a web analytics customer, the key issue is not so much that vendors have been acquiring other vendors. ... Continue Reading
Added By Theresa Regli on 15-Jan-2008
Today we released the 2008 Web Analytics Report, evaluating 15 web analytics products. While you may have heard of ... Continue Reading
Added By Phil Kemelor on 4-Jan-2008
Thinking back on 2007, I think you'd agree that most of the excitement in web analytics had more to do with company churn, than features that made it easier for you to manage or practice analytics. ... Continue Reading
Added By Tony Byrne on 18-Dec-2007
CMS Watch principal, Theresa Regli, makes an interesting point about what we didn't predict for 2008 ... Continue Reading
Added By Phil Kemelor on 6-Dec-2007
Omniture's plans to acquire Visual Sciences cleared a major hurdle yesterday with the US Federal Trade Commission yesterday ... Continue Reading
Added By Phil Kemelor on 28-Nov-2007
Lost in the news about the dust-up at WebTrends and aftershocks from the Omniture/Visual Sciences acquisition was the announcement that Lyris, Inc. (formerly J.L. Halsey), the parent company to ClickTracks, launched ... Continue Reading
Added By Tony Byrne on 27-Nov-2007
Today we released some findings about the Web Analytics marketplace. ... Continue Reading
Added By Tony Byrne on 22-Nov-2007
Here in the USA it is "Thanksgiving" holiday -- a very pleasant time when we gather with family and declare our various gratitudes. In that spirit, I'll list some content technology things for which, I think, we can all be grateful ... Continue Reading
Added By Phil Kemelor on 19-Nov-2007
The changes at WebTrends continue ... Continue Reading
Added By Phil Kemelor on 13-Nov-2007
Microsoft has been making noises about its free web analytics solution since January, 2007. The company finally announced the beta of Gatineau at the end of October ... Continue Reading
Added By Phil Kemelor on 1-Nov-2007
Well that was the news out of Portland late yesterday from a piece in the Portland Business Journal ... Continue Reading
Added By Phil Kemelor on 28-Oct-2007
There has been plenty of discussion over the last few days about "consolidation" in the web analytics marketplace due to the Omniture/Visual Sciences deal. I believe the whole notion of consolidation is really ... Continue Reading
Added By Phil Kemelor on 25-Oct-2007
That's what I wondered when reading about their purchase of Visual Sciences ... Continue Reading
Added By Tony Byrne on 23-Oct-2007
That was the title of a recent piece I wrote for EContent Magazine. To quote: ... Continue Reading
Added By Tony Byrne on 22-Oct-2007
Last week, Interwoven acquired hosted "site optimization " supplier, Optimost. Optimost works by taking HTML snippet variants that you wish to test ... Continue Reading
Added By Phil Kemelor on 19-Oct-2007
Google Analytics releases can be depended upon to change expectations on what web analytics packages should all be able to do. If you're one of the other analytics vendors, you have to make sure your product does at least everything that Google Analytics can do...plus some ... Continue Reading
Added By Tony Byrne on 18-Oct-2007
Implementing a Web CMS can help or hinder your search engine rankings, although done right, greater automation should ultimately improve your SEO performance. You should be suspicious of any vendor who says that their tool ... Continue Reading
Added By Phil Kemelor on 9-Oct-2007
As part of my ongoing research for the Web Analytics Report, I've been looking more closely at vendor size and financial performance. Of course, most of the vendors in this space are privately held ... Continue Reading
Added By Phil Kemelor on 4-Oct-2007
Omniture announced that it now has 270 locations throughout the U.S. and 17 other countries around the world where individuals can complete testing to become Omniture Certified Professionals. ... Continue Reading
Added By Phil Kemelor on 4-Oct-2007
Web analytics remains a nascent industry, so you don't have a huge choice of conferences that focus solely on the practice. However, here are the events you don't want to miss. ... Continue Reading
Added By Phil Kemelor on 23-Sep-2007
It's been a busy last week in the land of web analytics software vendors.Coremetrics' officially launched Coremetrics 2008 and Omniture announced Genesis 2. ... Continue Reading
Added By Phil Kemelor on 14-Sep-2007
Coremetrics' announcement of its SMB Solutions might have caught some by surprise, considering that this (hosted) Web Analytics solution is often thought of as one of the more complex and expensive web analytics options out there. However, the company says that roughly 35 percent of its clients are in the SMB market and they foresee plenty of growth in that area. ... Continue Reading
Added By Phil Kemelor on 31-Aug-2007
Last week, the Web Analytics Association (WAA) released their definitions of 26 common terms used for reporting and metrics ... Continue Reading
Added By Phil Kemelor on 23-Aug-2007
Not long after my WebTrends Xmas in August Release post, WebTrends' Director of Product Marketing Matt Langie contacted me to tell me that I'd gotten their pricing wrong. Pricing for Marketing Data Warehouse is not $1000/month, as I thought I'd been told during the demo. Langie said this statement contained errors: ... Continue Reading
Added By Phil Kemelor on 20-Aug-2007
If you're the only one managing web analytics at your company, you could feel a bit lonely. After the day's done, you might want to commiserate about the marketing folks that won't tell you when campaigns are launching, or IT staff who aren't implementing page tags completely ... Continue Reading
Added By Phil Kemelor on 16-Aug-2007
This Autumn's North American conference season kicks off with a first-time gathering of web analytics professionals to be held in Napa, CA on September 20-21, called X Change. ... Continue Reading
Added By Phil Kemelor on 10-Aug-2007
Web analytics vendor WebTrends released Marketing Lab 2 last week, an ambitious effort that seeks to raise both the analytics value of the product while improving usability. ... Continue Reading
Added By Phil Kemelor on 3-Aug-2007
Omniture announced last week a 78 percent in revenues over the second quarter of 2006 and 15 percent over the first quarter of 2007. Much of this growth was driven by international sales that accounted for $8.8 million, or 26% of all revenue. This was a 184% increase over last year. Of course, with growth comes challenges. ... Continue Reading
Added By Phil Kemelor on 23-Jul-2007
You could be excused for thinking that packet sniffing-based data collection for Web Analytics was long gone. Packet sniffing -- or network-based data collection -- was the basis of web analytics pioneer Accrue Software's technology in the mid '90s, but like log file analysis, it fell out of favor at least in the US market with the advent of page tag-based data collection. ... Continue Reading
Added By Phil Kemelor on 13-Jul-2007
If you're a Visual Sciences customer (i.e., HBX and Visual Site analytics, Publish CMS, or the former Atomz Search), you'd have to be a bit concerned by yesterday's report that the company is actively considering "unsolicited inquiries" to be acquired ... Continue Reading
Added By Phil Kemelor on 9-Jul-2007
To set the stage, I commend you to a recent podcast featuring an interesting discussion about the European web analytics market, moderated by Lars Johannsen, the Web Analytics Association Coordinator in Sweden.
The 75-minute discussion focused on current challenges facing European enterprises investing in analytics, ... Continue Reading
Added By Phil Kemelor on 3-Jul-2007
Instadia was one of Europe's leading web analytics vendors prior to its acquisition by Omniture in January 2007. The acquisition took Instadia's customers by surprise. Omniture announced that it would migrate Instadia ClientStep installations to Omniture Site Catalyst, as well as retain functionality that led customers to select ClientStep. The success of this effort remains unclear. ... Continue Reading
Added By Tony Byrne on 27-Jun-2007
CMS Watch analytics lead Phil Kemelor recently shared some insights into the latest version of WebTrends with the readers of Intelligent Enterprise magazine ... Continue Reading
Added By Phil Kemelor on 25-Jun-2007
Nick Sharp, the VP and general manager for EMEA at WebTrends, recently wrote a piece for mycustomer.com titled "Web Analytics is dead!". The gist of the article is that web marketers should not look at web analytics data in a vacuum, but rather, use it to drive marketing campaigns and solutions. No disagreement with the premise, and as I wrote ... Continue Reading
Added By Phil Kemelor on 18-Jun-2007
With little fanfare, ClickTracks' CEO John Marshall is leaving his post to pursue other opportunities. This perhaps isn't too surprising considering the ClickTracks was purchased in August by e-marketing roll-up company, J.L. Halsey ... Continue Reading
Added By Phil Kemelor on 11-Jun-2007
In presentations at conferences, I always ask how many people use web analytics tools. A vast majority of attendees raise their hands. But in follow up with individuals, conversations often go like this: ... Continue Reading
Added By Phil Kemelor on 6-Jun-2007
Most hosted Web Analytics vendors charge you according to page views -- not unreasonable since each view is a call to their server and a new record in their database. But what happens when Ajax and other rich applications eliminate the notion of a "page"? ... Continue Reading
Added By Phil Kemelor on 30-May-2007
Last week Google Analytics customers reported service outages that affected some for more than 24 hours. Worse, Google issued no official comment until yesterday. ... Continue Reading
Added By Phil Kemelor on 29-May-2007
Manoj Jasra, a pre-eminent web analytics and SEO bloggers, recently interviewed me about the Web Analytics Report. Among the questions I tried to answer: ... Continue Reading
Added By Theresa Regli on 25-May-2007
Over the years we've helped many enterprises select appropriate content technologies -- be it a Web CMS, Portal, Search tool, or a larger ECM Suite. We're now also pleased to offer Web Analytics advisory services (for buyers only, of course) ... Continue Reading
Added By Phil Kemelor on 22-May-2007
In researching the Web Analytics Report, I found vendors frequently using terms that -- while not completely untrue -- didn't exactly tell the whole story about a product's functionality. One of my favorite vendor phrases is "data export." ... Continue Reading
Added By Alan Pelz-Sharpe on 17-May-2007
Tony has provided some advice to vendors regarding product demos. Those 10 points make essential reading, but there is another perspective. Since I have personally sat in on those demos both as a buyers' advisor and as a vendor (system integrator), I need to add several points to the list. ... Continue Reading
Added By Tony Byrne on 16-May-2007
As Phil pointed out last week, Google has nicely upgraded it free Google Analytics package. But we find ourselves asking the same question that we pose of Google's Search Appliance product: ... Continue Reading
Added By Phil Kemelor on 14-May-2007
Amid all the hype arround the new version of Google Analytics last week, Visual Sciences/WebSideStory did its share to grab headlines by announcing new releases for HBX and Visual Sciences, and officially changing the name of the company from WebSideStory to Visual Sciences. ... Continue Reading
Added By Phil Kemelor on 9-May-2007
With much fanfare at yesterday's Emetrics Summit, Google unveiled a new version of Google Analytics. ... Continue Reading
Added By Phil Kemelor on 8-May-2007
I spoke to customers and vendors at today's Emetrics Summit to find some answers. Customers generally underestimated the level of effort required of them -- for example the tagging required to collect "basic" data, such as downloads of PDFs, Excel and Word files. Not understanding the need to develop a process for data collection, page tagging, and analysis, customers often assume that once the web analytics solution is in place, it will run itself. ... Continue Reading
Added By Phil Kemelor on 4-May-2007
If you're a North America-based enterprise, would you consider a European web analytics vendor? If you're based in Europe, would you prefer to select a vendor from your country or region? I addressed these and other issues ... Continue Reading
Added By Tony Byrne on 1-May-2007
The 275-page report evaluates thirteen Web Analytics vendors head to head, and like all our reports, explains how the technology actually works behind the scenes. You can read more about the report here, and download a free sample here. As usual, ... Continue Reading
Added By Phil Kemelor on 27-Apr-2007
The web analytics marketplace is in the middle of a significant transformation, with new features coming out nearly every week, plus the occasional acquisition. In my role as Principal Analyst for the Web Analytics Report (to be released next Tuesday), I’ve tried to interpret these trends from the perspective of a buyer and user of these solutions ... Continue Reading
Added By Tony Byrne on 9-Jun-2006
... Continue Reading
Added By Tony Byrne on 2-Nov-2005
... Continue Reading
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