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Web Analytics blog posts

Tony Byrne

How accurate were our 2011 predictions?

Added By Tony Byrne on 5-Dec-2011

Like all analyst firms, every year-end we make predictions. I think we're fairly unique, though, in going back to see how our earlier predictions fared. Let's see whether our predictions for 2011 actually panned out. These were the twelve predictions we made in December, 2010 ... Continue Reading

Irina Guseva

Adobe MAX 2011 impressions: WEM and DAM out of focus

Added By Irina Guseva on 13-Oct-2011

Last week I attended the Adobe MAX annual customer conference in Los Angeles. My primary interest revolved around WCM/WEM and DAM, and checking out how the acquisitions of Day Software and Omniture are getting integrated. To remind you, we cover Adobe’s CQ5 product in our WCM evaluations, and CQ DAM and Scene7 in our DAM report. ... Continue Reading

Sanjeev Gupta

How to Avoid Common Technology Selection Mistakes

Added By Sanjeev Gupta on 8-Jul-2011

Going through technology selection is like finding yourself a bride or a groom – everyone will we have their own opinions to share, with a lot of hype being built around each one's recommendations. But really, no one but you knows what you want and what your real priorities are. ... Continue Reading

Irina Guseva

First look at Adobe Digital Enterprise Platform

Added By Irina Guseva on 6-Jul-2011

The word adobe traces its roots to spoken Arabic (from Coptic), where it was al tub, or "the brick." Adobe's recently announced Digital Enterprise Platform (ADEP) can be described as a tub of bricks for building tablet, mobile, web, and desktop applications. The "tub" in this case is CRX -- the repository layer that Adobe took over via the Day Software acquisition. ... Continue Reading

Adriaan Bloem

Do you really want a Ferrari?

Added By Adriaan Bloem on 28-Oct-2010

I tend use cars as a metaphor to describe the differences among software products. Even in internal discussions among our team of analysts. Which is how this came up last week: I described a particular system as a Toyota compared to another vendor's Ferrari ... Continue Reading

Alan Pelz-Sharpe

What makes The Real Story Group different?

Added By Alan Pelz-Sharpe on 9-Sep-2010

Our product evaluations are here for one purpose alone -- to provide buyers with truly independent, technical, and critical assessments of the products they are considering. What this means in practice is that some products get added to our services, and others quietly get dropped ... Continue Reading

Tony Byrne

Impact of IBM's acquisitions for Unica customers

Added By Tony Byrne on 8-Sep-2010

Our colleague Phil Kemelor offers a briefing for our Web Analytics research subscribers assessing IBM's recent acquisition of Unica.  To quote ... Continue Reading

Adriaan Bloem

Vendor Landscapes and Horse Races

Added By Adriaan Bloem on 19-Aug-2010

There's an odd fascination with equestrianism in technology. Vendor landscapes are often described as horse races; there's leaders and laggards, winners and losers. That's great for gamblers, investors, and jockeys. But it's not very useful ... Continue Reading

Tony Byrne

IBM and Coremetrics: A Second Look

Added By Tony Byrne on 18-Aug-2010

After discussions with several Coremetrics customers, we've taken a second look at IBM's acquisition of the web analytics vendor. To quote ... Continue Reading

Alan Pelz-Sharpe

Making sense of IT gibberish

Added By Alan Pelz-Sharpe on 12-Aug-2010

Explaining technical concepts -- which are often quite abstract -- can be quite a challenge. So at the Real Story Group we often try to be creative in how we go about explaining things ... Continue Reading

Phil Kemelor

Some thoughts on updated web analytics vendor evaluations

Added By Phil Kemelor on 19-Jul-2010

I started working the Web Analytics Report for The Real Story Group (formerly CMS Watch) three years ago. It took me six months to complete the first edition, working pretty much full time. This was a new endeavor; the only other coverage of the web analytics space was done by ... Continue Reading

Tony Byrne

How to get the right vendors to respond to your RFP

Added By Tony Byrne on 12-Jul-2010

Many of our enterprise research customers are reporting an interesting trend: fewer responses to their RFPs (a.k.a., "tenders"). Even vendors they had at the top of their lists may decline to bid. This puzzles them ... Continue Reading

Tony Byrne

Web Analytics Evaluations - Version 5

Added By Tony Byrne on 30-Jun-2010

Yesterday we released Version 5 of our Web Analytics evaluation research, with detailed evaluations of 22 vendors ... Continue Reading

Alan Pelz-Sharpe

UK Budget Cuts and Public Sector IT

Added By Alan Pelz-Sharpe on 22-Jun-2010

In the UK today, the new Chancellor of the Exchequer George Osbourne will announce his emergency budget details. The one thing we know in advance is that this will contain some of the most severe cuts in recent history ... Continue Reading

Tony Byrne

Webinar - When Google Analytics Is not Enough

Added By Tony Byrne on 18-Jun-2010

Please join me for a free webinar -- "When Google Analytics Isn't Enough: Alternatives in the Web Analytics Marketplace, 2010" -- examining the pros, cons, and alternatives to Google Analytics, on Tuesday, 29 June, at 1:00pm EDT ... Continue Reading

Tony Byrne

First take on IBM acquiring Coremetrics

Added By Tony Byrne on 16-Jun-2010

IBM announced yesterday that it's acquiring web analytics vendor Coremetrics (dang: just after we last updated our vendor map...) ... Continue Reading

Tony Byrne

Get your updated vendor subway map

Added By Tony Byrne on 15-Jun-2010

Here's our latest take on the marketplaces we cover. We still can't fit all the vendors we evaluate, but we're getting closer ... Continue Reading

Phil Kemelor

Google opt-out -- another blow to web analysts?

Added By Phil Kemelor on 7-Jun-2010

A few months ago, Google promised to make it easier for website visitors to opt out of tracking by sites that employ their free Google Analytics service. Their announced solution last week strikes me as a bit of grandstanding on one hand ... Continue Reading

Alan Pelz-Sharpe

Video: Meeting the System Integrator

Added By Alan Pelz-Sharpe on 3-Jun-2010

I was myself once a systems integrator, and many of my friends still work for systems integrators. This is my roundabout way of saying sorry in advance for the following video ... Continue Reading

Theresa Regli

Scoring spreadsheets, the bane of my life

Added By Theresa Regli on 11-May-2010

My colleague Alan Pelz-Sharpe and I frequently engage in friendly debate. Recently, we've been discussing the pros and cons of using scoring spreadsheets in the vendor evaluation process ... Continue Reading

Tony Byrne

The Web Analytics Marketplace, circa 2010

Added By Tony Byrne on 21-Apr-2010

Yesterday we released our "Cross-Check" for Web Analytics vendors, circa mid-2010 ... Continue Reading

Theresa Regli

The willful ignorance of business users

Added By Theresa Regli on 8-Apr-2010

One of my favorite parts of my job is the educational aspect - helping people new to content technology understand what it does and how it works. ... Continue Reading

Jarrod Gingras

Pardon the ECM Interruption

Added By Jarrod Gingras on 7-Apr-2010

This session will be a fast-paced debate exploring a variety of controversial ECM-related issues and trends ... Continue Reading

Jarrod Gingras

Think you can you stump these consultants?

Added By Jarrod Gingras on 1-Apr-2010

For the last several years, I've had the honor of hosting our Stump the Consultant panel at the info360: AIIM Expo ... Continue Reading

 

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