Kemelor Phil Kemelor

A Different Kind of Web Analytics Confab

16-Aug-2007

Tags: Web Analytics, , Building Business Case, Implementation

This Autumn's North American conference season kicks off with a first-time gathering of web analytics professionals to be held in Napa, CA on September 20-21, called X Change.

Why should you attend? The main reason, I think, is because this isn't going to be one of those conferences where speakers hold forth one after the other. X Change is built around small group discussions facilitated by expert practitioners. This gives everyone a chance to share, brainstorm, and get involved.

I'll be there to discuss how to develop web analytics metrics that speak to the bottom line interests of management. Other speakers will facilitate a variety of topics that get well beyond the basics. And we'll convene in Napa, where there's great eating and drinking to be had.

CMS Watch readers can register using the promotion code "XCVIP" to obtain a 15% registration discount.

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