Byrne Tony Byrne

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The WCM Renaissance

14-Jun-2007

Tags: Web Content and Experience Management, Building Business Case, Marketplace at Large

Lately I've been thinking a lot about how and why the Web content management (WCM) industry has grown so consistently this decade, as well as the relationship of WCM technologies to two other important trends: Enterprise Content Management (ECM) and "Web 2.0." I summarized some thoughts in a recent EContent Magazine article; it's behind their pay-wall, but they kindly agreed to share a reprint, which you can find here (4MB PDF). Summary: WCM technologies have succeeded as distinct animals from their ECM cousins for some very practical reasons, but the rise of Web 2.0 patterns is challenging traditional WCM approaches as well. From the article's last paragraph:

    ...Meanwhile, vendors are making some halting moves to converge the domains of ECM and WCM. Think of it as a kind of reformation after the renaissance. Ultimately, though, it will be customers who teach the marketplace how the tools and approaches need to evolve.

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