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Phil Kemelor
What's the difference between European and North American web analytics vendors?
If you're a North America-based enterprise, would you consider a European web analytics vendor? If you're based in Europe, would you prefer to select a vendor from your country or region? I addressed these and other issues in a recent interview with Web Analysts Info a blog run by Lars Johannson, the Swedish coordinator for the Web Analytics Association. In general, US-based vendors -- such as Coremetrics, Fireclick, Omniture, Unica, and WebTrends -- today seem to focus more on integrating analytics data into broader internet marketing services. European vendors -- such as Nedstat -- appear more focused on core customer needs around support and usability, rather than sexy new features. Neither is better...but they are different.
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