Byrne Tony Byrne

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Today we released the Web Analytics Report

1-May-2007

Tags: Web Analytics, Marketplace at Large, Selecting Technology

The 275-page report evaluates thirteen Web Analytics vendors head to head, and like all our reports, explains how the technology actually works behind the scenes. You can read more about the report here, and download a free sample here. As usual, our research came primarily from you, the customer. Web Analytics buyers certainly face some interesting choices, because the various offerings bring quite different architectures, interfaces, and industry leanings to the picture. One major research finding: rapid innovation could make 2007 a breakthrough year for this technology, but many enterprises lack the human and infrastructural resources to really take full advantage. Our press release plumbs this issue in more detail. It's becoming clearer to me that most enterprise Web Analytics efforts are going to need greater IT involvement going forward as expanding data sets bring integration and performance challenges to the fore.

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