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Phil Kemelor
27-Apr-2007
Tags: Web Analytics, Marketplace at Large, Selecting Technology
The web analytics marketplace is in the middle of a significant transformation, with new features coming out nearly every week, plus the occasional acquisition. In my role as Principal Analyst for the Web Analytics Report (to be released next Tuesday), I’ve tried to interpret these trends from the perspective of a buyer and user of these solutions. Enterprise analytics customers too numerous to mention were very generous providing their tips and best practices for planning, implementing, and maximizing value from an analytics initiative. The report also benefited from the input of a host of top web analytic gurus, including: Nicholas Aucher, Gary Angel, Justin Cutroni, Stephane Hamel, and Robbin Steif.
My goal is to help you succeed. Any questions or issues you have? Thoughts on specific vendors? By all means, drop me a line.
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