Pelz-Sharpe Alan Pelz-Sharpe

Not dominating ECM

19-Feb-2007

Tags: Document Management (ECM), Marketplace at Large, Selecting Technology,

EMC dominates the ECM landscape! Well that is what a headline promoting a new industry report claimed last week. It got me thinking about the value of this kind of report or headline -- specifically what kind of value. For EMC it bears huge PR value. But for a buyer of ECM technology, I think it may bring little or no value. How can such "analysis" help the buyer with specific demands -- e.g., around technical documentation management, case management, or high volume imaging, in government, higher education, pharma, or retail -- work out the right product for their detailed needs? There is no such thing as a best product. There are many products, each offering some benefits and sometimes the "best fit" for a specific set of circumstances. Real analytical value comes in navigating product and marketplace complexity to drill down to those specifics that make a difference for your particular buying decision. At CMS Watch that's what we endeavor to deliver. And it's why we don't accept consulting or gifts in kind from vendors -- our research is funded by and for end users -- which can make a big difference in how we do our analysis, and what we deliver to you the buyer.

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