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What Real Independence means. Find Out
3-Jan-2007
Tags: Portals and Content Integration, Web Content and Experience Management, Building Business Case, Selecting Technology
Yesterday I prodded content technology software vendors to take more responsibility for customer success. But sometimes customers are to blame when things go wrong. For example, we frequently see companies issuing software RFPs amid blissful ignorance of their own unreadiness to implement new technology. Vendors can typically sense this right away, but not bidding means losing the contract to someone else; many vendors will still beg off, but most will press on, typically leading to unhappy customer and winning supplier alike (except the supplier got paid!). So a New Year's resolution for you, the customer: look beyond content management as a discrete project and think through what it really means for the business to manage content better. If you're like most enterprises, this entails ample content and process analysis, along with reality-testing new approaches. Only when you're sure you need new technology to get to the next level should you start researching vendors. When you get to that point, we're happy to help...
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