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28-Nov-2006
Tags: Web Content and Experience Management, Building Business Case, Marketplace at Large
I'm attending the Gilbane Boston show this week. Many analysts value conferences because we get a chance to see vendors (and a lot of Web CMS players exhibit at Gilbane). But for me the best part is talking to end users. In that vein a few observations: many large enterprises have not yet transitioned their websites to an automated CMS; enterprises with homegrown systems remain (rightly) concerned about the cost and expense of that recreating custom logic in a commercial package; web managers are increasingly wary of "ECM" vendor offerings, but often have to struggle against internal dictates for supplier consolidation; terminological confusion reigns. In short, the Web CMS marketplace remains comparatively quite young. Enterprises continue to experiment, and we all still have much to learn...
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