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Because This is Not Your Father's Catalog
OK, you know about WCM and ECM, and perhaps LCM ("Learning Content Management"). Now PCM
"Product Content Management" -- sometimes given the unfortunate acronym "PMS") is becoming hot.
It turns out that to properly sell online across multiple channels you need to do more than store and publish
tables of SKUs. Real e-commerce requires reams of supporting documents, images, dynamic pricing,
and more. Naturally, all that stuff must be properly managed. Perhaps you've already heard of Saqqara and Enigma. Canadian vendor Mediagrif is
also gaining traction in this space...
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