Byrne Tony Byrne

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Hummingbird forms customer advisory board

6-Feb-2006

Tags: Document Management (ECM), Implementation, Marketplace at Large,

ECM vendor Hummingbird will match some (but not all) of its competitors with the formation of customer advisory board. All vendors have informal mechanisms where customers (especially the biggest ones) can influence product roadmaps. Bigger vendors -- and their customers -- certainly benefit from more formal advisory boards. Like all vendors, Hummingbird will be challenged to align the needs of its smaller and larger customers, on and off the advisory board. But what all customers really want, I think, is to network with other customers and integrators in a more regular way beyond pricey and salesy annual meetings (even when held in nice, warm places). Does your vendor help facilitate a true users' community? More details in the latest CMS Report.

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