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The Business Case for a Web CMS
I recently laid out the justifications for an investment in Web content management, in AIIM's E-doc magazine. Pay special attention to the caveats. Benefits accrue less from new technology and more from new processes.
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"As high-end web consultants, we use a variety of research tools to keep on top of the evolving technology platforms. Among these, Real Story Group is by far the best--a sort of bible for our CMS consulting practice. We've used The Web CMS Research both to get a jump on understanding products in advance of a formal CMS selection, as well as to start the conversation about potential partnerships. It's also great when a client asks you about an obscure product -- and you can get back to them within an hour with a grounded, thoughtful appraisal of the product, knowing that the information is accurate and written by analysts with real perspective."
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