Boye Janus Boye

Content management and delivery?

13-Jul-2005

Tags: Web Content Management

Forrester has issued a paper on "Changing Perspectives on Content Delivery," where they encourage organizations "that need to deploy dynamic, personalized content experiences" to consider using CMS to deliver content instead of their application server. Although the Forrester brief outlines several options, very often enterprises perceive their choice for dynamic delivery as between a CMS and an appserver. I think this is a hobson's choice: both unfavorable and expensive options. Appservers tend to be complicated, immature, hardware-demanding, and expensive in this area, while CMS vendors are often deceivingly weak when it comes to delivery performance and functionality. Remember that much content can be pre-generated as static pages, even for personalization. Often you only need the "wrapper-pages" or a specific content area to be dynamic (while the rest can be static files). Notice that the Financial Times uses this approach. A few words of advice: Think about performance upfront. There is no silver bullet. Test, test, test.

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