Byrne Tony Byrne

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The Case Against Vendor Bashing

1-Feb-2005

Tags: Web Content and Experience Management, Marketplace at Large, Selecting Technology

We can be tough on CMS vendors. And you should set high standards as well. But sometimes user and developer frustration with the current state of technology and the marketplace digresses into paroxysms of vendor bashing, as if most CMS vendor sales reps were unethical (most are actually decent businesspeople), and their developers stupid (most are actually quite talented). Writing in CIO Magazine, the CIO of American Airlines offers some good advice about partnering with your major vendors. We think he goes overboard on a few points, but the overall gist makes sense, in particular his suggestion to clue your suppliers in to your strategic objectives. Put another way: don't buy content management technology like a commodity; look at your CMS vendors as strategic partners, and challenge them to be as good -- albeit as imperfect -- as you are...

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