Byrne Tony Byrne

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Rising Tide of Mid-market CMS Vendors

5-Jan-2004

Tags: Web Content and Experience Management, Marketplace at Large, Selecting Technology

It seems to us that mid-market and low-cost CMS vendors are almost uniformly doing very well right now. Although we possess no specific data to prove it, we sense that demand for products that cost $US 10-50k and allow non-technical users basic capabilities to author, preview, approve, version, and publish web content remains a vast, under-tapped market. You won't find integration toolsets or advanced content re-use capabilities at this price, but that's moot for many first-time CMS buyers who focus primarily on fast implementation, ease of use, and low cost. Many vendors have conflated their sales success with believing their specific offerings are market-leaders. But in fact, the rising tide appears to be lifting vendor boats everywhere, including among regionally-based (N. America) or nationally-based (Europe and Australasia) players that as a group, many of us wrote off for dead two years ago. Of course, whether these firms are doing well financially is a separate matter, so buyers, protect yourself accordingly. These two vendors are representative of several dozen look-alike offerings in their class...
Immediacy (UK)    Smartwebs (New England, USA)

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