Salesforce.com wants you to believe that it provides end-to-end sales and marketing services.
Many of the vendor's marketing services came via acquisitions. Salesforce.com acquired Radian6 for social media monitoring in early 2011. It also acquired Buddy Media for social media marketing in 2012. Both these are part of an offering Salesforce calls Marketing Cloud. After adding on a few other offerings, Salesforce now proclaims itself the... "#1 APP FOR SALES, SERVICE, AND MARKETING."
Now, when you register for a demo of this marketing cloud, the demo request gets handled by marketing automation vendor Eloqua.
Eloqua is now owned by competitor Oracle.
Of course, there is nothing new in vendors not eating their own dog food. In a dynamic marketplace, frequent mergers and acquisitions are common. Salesforce.com signed up with Eloqua before the latter got acquired.
However, it does reinforce a couple of relevant points for you the customer:
In general, many cloud-based applications, including file sharing and digital marketing services, allow you to provision an account yourself and get started right away. This approach may work very well initially, but over time, complexity increases. You can encounter a broad set of security, performance, and integration challenges.
Learn the real strengths and weaknesses of major DMT vendors from around the world, in our Digital Marketing Technology evaluation research stream.
Tags: Cloud File Sharing & Collaboration, Digital Marketing Technology, Enterprise Collaboration & Social Software, Portals & Content Integration, Web Content & Experience Management, Big Data, Cloud Computing, Industry Standards, Marketplace at Large, Scalability, Selecting Technology, Services Oriented Architecture, Software-as-a-Service, Vendor Viability & Financials, Eloqua, Radian6
"I was really excited to preview RSG's Digital Marketing Technology evaluations. It's great to have a resource that explains what vendors really do, rather than what they say they do."
Gino Bona, Digital Marketing Consultant
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