In both the 2007 and 2010 SharePoint releases, Microsoft heavily touted its web content and experience management (WCXM) improvements, typically referring to them as state-of-the-art. In reality, basic WCXM capabilities were "shoehorned" into SharePoint’s document-collaboration framework.

Ultimately, this meant that WCXM in SharePoint has never proven as functional, elegant, or cost-effective as what you'd find in most of the other .NET-based players like Sitecore, EPiServer, Kentico, Telerik, or Ektron -- let alone non-.NET solutions.

Now that Microsoft has released its latest SharePoint version, it's time to take a close look at its updated WCXM capabilities. SharePoint 2013 has overcome some traditional weaknesses around content contribution and reuse, but what about marketing and experience management? Is SharePoint finally more customer-friendly than integrator-friendly?

Short answer: no.

For more details, consult our 9-page advisory briefing. RSG subscribers can download the full paper immediately. If you are not a subscriber, you can purchase the briefing singly ($895).