Byrne Tony Byrne

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Think Globally Before Acting Locally

11-Nov-2003

Tags: Web Content and Experience Management, Information Architecture

The desire to publish your website in multiple languages -- or more appropriately, to "localize" it for different international audiences -- is well-taken and seems increasingly important. But as Web content guru Gerry McGovern points out, it's useless to localize your source content until you hold very high confidence in the quality of that original material. Just the same way that localizing your CMS will compound whatever content management deficiencies you face today, localizing your content willy-nilly will only exacerbate any substantive shortcomings in your existing corpus of information. There's a global lesson here: fix your content, and its management will get a whole lot easier...
Read what Gerry McGovern has to say about localization

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