Yesterday we released version 5.2 of our Brand & Digital Asset Management evaluation research, with updates on vendors & tools across the market spectrum.
I'm sure the DAM market will remain dynamic and fast-moving in 2013. You can subscribe to our research for all our in-depth analysis on an ongoing basis.
Brand & Digital Asset Management Evaluation Stream looks at... VYRE's "On Brand" DAM: Product or Platform?
"VYRE's customers who use MediaServer are heavily focused on managing brand assets, and a few on-video libraries primarily accessed via the web. Because Unify can also function as a portal server, it potentially fits well in Brand Management, Ad Production, or Short-Form Video Production scenarios. If you decide to consider VYRE for DAM, just be aware that you're buying more of a platform than an Extensis Portfolio-like finished product...."
Learn the real strengths and weaknesses of major DAM vendors from around the world, in our Brand & Digital Asset Management evaluation research stream.
"This research is an excellent review of the DAM technology marketplace. For anyone considering a DAM deployment or taking the next steps to build on an existing system, Digital & Media Asset Management Research is an essential reference. Whatever your background or role in your particular project, you will find the information and answers that you are looking for."
John Gaylor, Managing Director, Henry Stewart DAM and Marketing Operations Symposium
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