Do I need a specialized mobile delivery tool or not? This is something almost all customers who already use an incumbent web publishing platform -- e.g., WCXM or portal software -- ask us. Of course, product vendors also try to push various offerings, but that’s another matter.
The main argument for staying with your incumbent digital publishing tool is that it already separates raw content from presentation. So all you need to do then is create mobile-friendly templates and CSS to target mobile visitors. This approach offers simplicity and convenience, but also portends significant limitations.
The other alternative then is to deploy a specialized mobile delivery platform from vendors such as Antenna Software, RhoMobile, Netbiscuits, Kony, and more.
This briefing will help you to decide whether, where, and when you should consider supplementing your incumbent web publishing platform with specialized tools.
The table of content for this briefing is as follows:
- Key Takeaways
- The Case for Relying upon Existing Platforms
- The Case to Consider Specialized Mobility Tools
- Key Issues to Consider when Selecting Specialized Tools
- Concluding Advice