I was recently advising a new research subscriber of ours whose Web Content & Experience Management selection project had dragged on for more than a year.
This delay was not for lack of effort. They had developed long spreadsheets of requirements, attended numerous webinars, downloaded white papers, and talked to peers. The problem is that they didn't follow an empirical process to figure out what really mattered. So they ended up jousting internally, using competing vendors as proxies for vaguely-conceived ambitions.
Total selectile dysfunction.
Those of you who have been following us for the past eleven years know the solution to this problem: articulating narrative, test-oriented scenarios. We have templates for these, but it's more important to just do it in the first place than follow a particular model.
Scenarios are also the key to narrowing down the paralyzing array of plausible vendors to a reasonable shortlist. Check out our Custom ShortList Builder for an example of how you can accomplish this quickly and effectively.
Web Content Management Evaluation Stream looks at... The Downside to Clickability's Embedded Analytics
"Unlike CrownPeak, there are no special facilities for integrating with existing, third-party analytics tools, despite some requests for this among larger customers..."
Learn the real strengths and weaknesses of major CMS vendors from around the world, in our Web Content & Experience Management evaluation research stream.
"As high-end web consultants, we use a variety of research tools to keep on top of the evolving technology platforms. Among these, Real Story Group is by far the best--a sort of bible for our CMS consulting practice. We've used The Web CMS Research both to get a jump on understanding products in advance of a formal CMS selection, as well as to start the conversation about potential partnerships. It's also great when a client asks you about an obscure product -- and you can get back to them within an hour with a grounded, thoughtful appraisal of the product, knowing that the information is accurate and written by analysts with real perspective."
John Berndt, President and CEO, The Berndt Group, Ltd.
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