Byrne Tony Byrne

Follow Tony on Twitter @TonyByrne

Key Trends in Web Content and Experience Management

6-Sep-2012

My colleague Apoorv and I had a very productive advisory session today with a longtime RSG subscriber, a global systems integration firm. The topic was trends in Portal and Web Content & Experience Management (WCXM) technologies.

In case you were curious, here are the four trends in WCXM we shared:  

  1. Renewed focus on content (driven by mobile, digital marketing, etc.)
    2.    
  2. WCXM vendors struggling with outbound digital marketing services
    3.    
  3. Abdication at the very top end of the marketplace (not new, but still significant)
    4.    
  4. Key differentiators persisting within vibrant mid tiers of the market

For each trend we shared some anecdotes based on customer activity we're seeing.

I recognize that WCXM is only one piece of the website puzzle for enterprises, but it remains a central piece, for sure.  The risks for getting it wrong have never been higher.

    Excerpt from the Documentum Web Content Management Evaluation

    Web Content Management Evaluation Stream looks at... Know the difference between Documentum ECM and WCM

    "Above all, don't automatically pick Documentum for WCM just because you license their tools for ECM. Web Content Management is a different domain, and Documentum's toolset doesn't compare favorably to the major competitors in this space..."
    (p. 174)

    Get All CMS Vendor Evaluations

    Learn the real strengths and weaknesses of major CMS vendors from around the world, in our Web Content & Experience Management evaluation research stream.

Tags: Portals & Content Integration, Web Content & Experience Management, Implementation, Marketplace at Large, Selecting Technology, Vendor Viability & Financials