Updated 2012 Vendor Subway Map
Welcome to the latest edition of our "tube map" of content, web, and collaboration vendors.
You'll see many changes in this edition. For starters, we added two new lines:
- Digital Marketing Technology (purple line)
- Broadcast & Media Asset Management (lime green line)
It's interesting to consider where these new lines do and don't intersect with the other main lines. You'll note for example, that Microsoft is absent on both. Just also remember that this is a static snapshot of marketplaces in motion. For example, Oracle will close its acquisition of Collective Intellect shortly, and we'll have to move some lines around...
And as always you'll see some broader trends. Vendors like Adobe, Salesforce.com, and SDL have emerging as multi-product contenders -- though their offerings remain quite uneven. Meanwhile, EMC continues its long descent in the software business.
To download a high-res version or printable PDF of this map, go here.
For more details about each individual vendor and how they stack up against the other competing "stations" on their lines, consult our evaluation research.