Digital marketing leaders today have come to rely on a growing panoply of tools to engage with customers and prospects.
Web Content & Experience Management platforms remain central to most strategies, but are typically incomplete on their own. Digital marketers looking to support outbound and social engagement must choose from wide range of other tools.
But amid the usual hype and confusion, it can be difficult to understand which platform does what, and how the vendors truly differ (as opposed to how they say they differ). To address this need for closer scrutiny, we've created a new evaluation stream to apply our hard-hitting evaluation methodology to this increasingly important set of solutions.
Our new Digital Marketing Technology research takes a close look at two converging segments of products: Marketing Automation and Social Media Monitoring & Intelligence toolsets.
Version 1.0 of this research critically evaluates 18 major vendors, including Adobe, Aprimo, Eloqua, ExactTarget, IBM, Marketo, Salesforce, SDL, Silverpop, and Sysomos.
As always, you can download a free sample here.