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2012 DAM and MAM Market Overview - WAVE, Avid, and North Plains making the biggest changes

24-Jan-2012

Tags: Digital and Media Asset Management, Marketplace at Large, Selecting Technology, Avid Interplay MAM, Interplay, MediaBank, TeleScope

Today we publish our 2012 Digital & Media Asset Management Market Overview. Things are markedly more exciting in the DAM & MAM world as we start 2012, versus the relatively calmer 2011. Product development has picked up, in particular among mid-size and large DAM vendors, as they attempt to beef up their feature offerings to cover more of the digital & media management spectrum.

WAVE, Avid and North Plains are three vendors who are debuting a few some functionality they fervently hope will be "game-changers":

  • WAVE will roll out a new, very attractively priced version of its flagship MediaBank product (to be called Gold, in late Q1 2012). The new version -- which has an updated UI and moves away from their traditional rich-client focus towards an expanding web client capability -- may bring WAVE into a more competitive position in the mid-market of the DAM spectrum, at a lower price compared to other vendors at the same tier who specialize in Brand Management.
  • Just a few weeks ago, Avid debuted the re-branded Interplay Media Asset Manager, which the company is positioning as a kind of default solution for video producers who want a MAM deeply integrated with their video editing suite. It remains to be seen, however, just how deftly Avid will marry the multiple technologies they possess for the media production, management, and deployment process.
  • Hot on the heels of their new TeleScope version 9, North Plains has debuted one of the more feature-rich iPad-specific DAM applications. Other vendors are sure to follow suit, or make sure their cross-platform HTML5 browser clients are up to snuff to compete.

These are just a few of the highlights from our 2012 DAM Market Overview. We go through each of the 20+ vendors we cover and assess their current positioning and potential risk they represent to you, the buyer and implementer of these technologies. As always, be sure to let us know if you have any questions.

This latest Market Overview is available to all DAM research subscribers, or may be purchased separately for $875.

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