Byrne Tony Byrne

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Kill Your Users

6-Aug-2003

Tags: Portals and Content Integration, Web Content and Experience Management,

One of the biggest sources of delays in CMS and Portal projects is confusion around terminology. At the start of your next project, you should dispense immediately with one overloaded term: "users." (This is not an original thought: Gerry McGovern and others have already pointed out that "user" can be pejorative.) At a high level, there are really only two sets of actors in a CMS project: 1) people entering and approving content, and 2) people visiting your website to read that content. The former you can call "content contributors," "content managers," or "content producers." The latter you can label "content consumers," "site visitors," or just plain "readers." Just don't call any of them "users"...
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