Bloem Adriaan Bloem

SEO and your CMS

22-Jul-2011

Tags: Web Content and Experience Management, Implementation, Marketplace at Large

Managing your site content is one thing -- but then your audience also needs to be able to find it. To draw visitors, you'll definitely want your website in the spotlight in search results on Google, Bing, and Yahoo. It's no surprise, then, that the past decade has seen a surge in interest in search engine optimization (or SEO).

With the amount of exposure the practice has nowadays, a whole industry has sprung up around it. And CMS vendors have been quick to jump on the bandwagon, offering a myriad of SEO "features," "modules," "plugins," and "wizards."  From what we can see, customers are finding it increasingly hard to distinguish sense from nonsense.

This is why I recently wrote an advisory paper, "SEO and your CMS," for our Web CMS stream subscribers. It describes the mechanics of SEO, a critique of the magic bullets that vendors are offering, and offers practical advice on how your CMS can help with search engine optimization. 

    Excerpt from the SharePoint 2010 WCM Evaluation

    Web Content Management Report looks at... Publishing and Deployment Services in SharePoint 2010

    "In SharePoint, publishing strictly works one way; you cannot do reverse publishing from target to source. This is okay for traditional publishing, but this may become a problem if your site has user-generated content that must be published back to the staging environment..."
    (p. 474)

    CMS Vendor Evaluations

    Learn the real strengths and weaknesses of major CMS vendors from around the world, in our Web Content and Experience Management research stream.