Regli Theresa Regli

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'Tis the season to talk about DAM

13-May-2011

Tags: Digital and Media Asset Management, Industry Events, Marketplace at Large

You may not think that technology markets have seasons, but they do — and spring is digital asset management season in the Northern Hemisphere. There's many conferences focused on digital asset and media management during the spring, and we at Real Story Group have been in the thick of updating and expanding our DAM evaluation research.

Your questions about the DAM market have been pouring in; as a result over the next quarter we're adding coverage of the vendors you've asked about most. Subscribers will soon have RSG research on Avid’s Interplay MAM (the technology acquired via Germany-based Blue Order), Adobe's Scene7 (not a DAM in the traditional sense, but often a key component of many companies' brand management), celum's & Elvis' DAM offerings, and others — as well as the latest market trends. Irina Guseva and I are also looking deeper into the vendors that specialize in SaaS DAM, including MerlinOne and Widen.

I hope you'll join me, Irina and many DAM / MAM practitioners at the Henry Stewart DAM Conferences in New York or London next month. We'll be teaching a half-day tutorial on the Fundamentals of Digital Asset Management — a deep dive into the "how" of the technology — on June 7th in New York and June 23rd in London. You can get a $100 discount by using the code REAL at checkout.

In the meantime, please keep your questions on Digital & Media Asset Management coming our way. 

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