Pelz-Sharpe Alan Pelz-Sharpe

DAM Conference in New York next week

15-Sep-2010

Tags: Digital and Media Asset Management, Marketplace at Large, Publishing-Media

Next week (Thursday 23rd)  I will be in New York to speak at the new Creatasphere DAM conference.  I must confess I am really looking forward to this particular event as it sort of kicks off my personal event season, and does so in some style.

Digital Asset Management has grown in importance for us here at The Real Story Group just as it has grown in profile globally as an area of strategic investment for both creative teams and IT. I remember first writing and researching on DAM whilst at Ovum in 2002. My goal was to launch an evaluation service dedicated to the topic similar to the one we run now, but customer tests at that time told us there was no viable market for the research.  In 2010 things have changed dramatically, and DAM technology now lies on many enterprise agendas, in large part simply because marketing has gone digital, and the volume, size, and complexity of digital files has become overwhelming. 

Nevertheless, DAM remains a very poorly understood product area. Many organizations buy unsuitable products or ditch their attempts at buying anything at all due to endemic confusion. Hopefully this conference, my talk on Thursday, and others like it will help in some small way to rectify things.

Events such as this in Manhattan tend to draw an interesting and well informed crowd, so not only am I looking forward to presenting (20 things, etc. etc.), but also to the interaction and feedback with the attendees.  If you are going to be there, come along and say hello!

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