Byrne Tony Byrne

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Impact of IBM's acquisitions for Unica customers

8-Sep-2010

Tags: Web Analytics, Marketplace at Large, Selecting Technology, Software-as-a-Service, Affinium NetInsight

Our colleague Phil Kemelor offers a briefing for our Web Analytics research subscribers assessing IBM's recent acquisition of Unica.  To quote:

IBM's recent acquisition of two analytics vendors -- Coremetrics and then Unica -- raises some important questions. Will IBM become a new web analytics powerhouse, perhaps by combining the best of Unica NetInsight and Coremetrics? Or, does it mean business as usual for current and new customers of both offerings? Our previous advisory briefing, "IBM's Coremetrics Acquisition: A Deeper Look," examined the impact for Coremetrics customers. Now it's time to assess the implications for Unica's customers.

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