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30-Aug-2010
Tags: Document Management (ECM), Portals and Content Integration, Web Content and Experience Management, Asia-Pacific Marketplace, Industry Events, Marketplace at Large, Mobile Computing, Publishing-Media
Last week, I attended two conferences in Delhi. Coincidentally, both of them were on similar topics. The first one, organized by Indian trade body, NASSCOM was about mobile Internet and appstores, while the second one was about mobile applications (although it ended up as a conference for sales pitches by device vendors).
India recently finalized its 3G policy and although we are way behind many countries, it is expected that 3G subscribers will cross the 100 million mark - that's more than the total population of many countries - within 5 years. With one of the lowest rates in the world (20 paise a minute or about 0.5 cents for a 3G video call) and innovations such as the $35 tablet, I don't doubt that estimate at all. 3G will reach where wired broadband could not.
What concerns me though are some of the other challenges that remain largely unaddressed:
In one of the conference keynotes, a speaker explained how mobile apps are going to be big. He gave his own example of how he starts his day by checking his Facebook account, prepares for a music concert, books movie tickets, and does a lot of other stuff all using his "smart" handset. While I don't subscribe to this hype - in this case, our friend probably doesn't have a laptop or life - I do believe that there is a huge opportunity waiting to be tapped, and some of these challenges will need to get addressed sooner than later.
On a related note, I will be speaking about how to manage content for the mobile world in my session at the J. Boye conference in Aarhus. Please feel free to leave a comment or send me an e-mail if you'd like me to cover anything specific.
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