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IBM and Coremetrics: A Second Look

18-Aug-2010

Tags: Portals and Content Integration, Web Analytics, Software-as-a-Service, Vendor Viability & Financials, Online Analytics

After discussions with several Coremetrics customers, we've taken a second look at IBM's acquisition of the web analytics vendor. To quote:

    With the IBM acquisition of Coremetrics closing on August 2, 2010, it's time to sort out the impact for customers. Many pundits and consultants eagerly lauded the acquisition as a justification of the importance of web analytics, and as an indicator of the long-awaited integration between web analytics and business intelligence. However, much of this speculation appears premature. For Coremetics customers, the real story is quite mixed.

Web Analytics research stream subscribers can download the briefing here. We'll be following it up shortly with a deeper analysis of IBM's subsequent announcement to acquire e-marketing vendor, Unica.

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